Posted Reaction in PublMe Community Space: Music from Within

Sony Music Needs a VP, D2C Fan EngagementThe VP is accountable for the quality and commercial performance of D2C fan engagement across the roster, and for the relationships that make it work: with label marketing, creative and commerce teams, with the international marketing team, and with partners across The Greenhouse. Much of the work is proposing rather than deciding - the label approves throughout - which makes credibility, judgement and influence without authority central to the role.

The role leads a team of five to six spanning creative direction and design systems, design and production, D2C product management, and CRM and lifecycle marketing. The ideal candidate combines strong D2C product instincts, fan marketing expertise, creative sensibility and operational rigour, with a deep understanding of how fans engage with artists, music, merchandise and culture across global markets.

Apply via ZipRecruiter.The post Sony Music Needs a VP, D2C Fan Engagement first appeared on Music Connection Magazine.

The VP is accountable for the quality and commercial performance of D2C fan engagement across the roster, and for the relationships that make it work: with label marketing, creative and commerce teams, with the international marketing team, and with partners across The Greenhouse. Much of the work is proposing rather than deciding - the label

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