Charli XCX has invested in consumer tech brand NothingNothing – the consumer tech brand behind a series of market-shaking smartphones and ChatGPT-integrated over-ear headphones – has announced Charli XCX as its latest investor and first Global Brand Ambassador.
Though details of the partnership are minimal at this time, a post made on Nothing’s socials shows Charli wearing a pair of Nothing (a) over-ear headphones and ear (3) earbuds, and holding a (4a) pro smartphone.
“This isn’t a traditional endorsement deal,” the brand writes. “Charli is investing in Nothing and helping shape what we build from here. The campaign today is just the start. Charli is the first of more to come.”

Charli xcx is joining Nothing as our latest Shareholder and our first Global Brand Ambassador.
This isn't a traditional endorsement deal. Charli is investing in Nothing and helping shape what we build from here.
The campaign today is just the start. Charli is the first of more… pic.twitter.com/kTMorITK4N
— Carl Pei (@getpeid) May 12, 2026

And in a true display of hospitality, Nothing says it put its new guest and shareholder Charli XCX in a room for five days straight to test the battery of its Headphone (a) model. “It lasted the whole time,” the brand confidently writes.

“Our first Global Brand Ambassador and latest shareholder, Charli XCX brings her genre-crossing instincts to our new partnership,” the brand says. 
“Together, we’re changing how things are done – with music and tech for a new generation.”
“When I’m creating, I’m always thinking about how my work will be experienced out in the world and I love how Nothing headphones sound and are designed,” says Charli XCX [via Rolling Stone]. “Its ethos of prioritising creatives is really something I look for when working with a partner.”
“I’ve been a fan of Charli’s work for years, and what struck me when we started talking was how much we agreed on,” adds Nothing co-founder and CEO Carl Pei. 
Credit: Nothing
“The tech industry has spent a decade making everything quieter, more minimal, more monotonous. Charli has spent her career going the other way in pop. We want Nothing to feel more like that.”
Other music artists who are investors in Nothing include the one of the biggest artists in the world by Spotify monthly listeners, The Weeknd, and legendary DJ trio Swedish House Mafia.
Nothing has made waves in the consumer tech world since its foundation in 2020. Last year, we got our hands on the brand’s Nothing (1) headphones, commending their class-leading battery life and alluring looks and giving them a solid 7/10 rating.
Learn more about the new partnership at nothing.tech.
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