Elektron acquired by investment firm Bonnier Capital: “The beginning of a more ambitious journey”Boutique gear brand Elektron has been acquired by Bonnier Capital, a Swedish investment division of the “family-owned media group,” Bonnier Group, according to a press statement issued by Elektron. Day-to-day operations will proceed as usual for customers and partners.
The acquisition of Elektron Music Machines AB — based in Gothenburg, Sweden — will “provide long-term support for Elektron’s continued development, international growth, and future expansion,” continues the statement. Elektron will continue to operate from its Gothenburg headquarters, along with its offices in Los Angeles and Berlin. The existing team will remain intact, as will Elektron’s “commitment to creating instruments and tools for music makers worldwide.”
The sum of the acquisition is not currently publicly available.
Jonas Von Hedenberg, the investment director at Bonnier Capital, says, “Elektron has built a truly distinctive position at the intersection of technology, creativity, and music culture. We are deeply impressed by the team’s craftsmanship and vision, and we see strong alignment with our long-term approach to building enduring, creative businesses in the music industry. Our ambition is to support Elektron’s continued growth while preserving the unique identity that has made it so respected by artists worldwide.”
Elektron, the company behind the Digitakt, Syntakt and Machinedrum, was founded in 1998 as an independent company. The Bonnier acquisition will reportedly provide the company with “access to broader strategic resources while preserving the focus and identity that have defined Elektron over the years.”
Alexander Hellström, CEO of Elektron, added: “Joining Bonnier marks an exciting new chapter for Elektron. It gives us the support and strategic backing to keep doing what we love most—creating inspiring instruments and pushing the boundaries of sound and performance. At the same time, this is just the beginning of a more ambitious journey ahead. Together with Bonnier Capital, we see strong opportunities to grow further, as we expand our role in shaping the future of electronic music creation.”
MusicTech has reached out to Elektron for further comment. This is a developing story.
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