Will.i.am: “I can’t be that critical of AI – because I have a career sampling music”The debate surrounding AI in music is complex and highly nuanced. Many are critical of fully fledged AI music generators – saying their content is flooding streaming services and diluting the creativity of real human artists – while others hail the potential of artificial intelligence to expedite the creative process.
Black Eyed Peas superstar Will.i.am is one of many industry veterans urging people to be more open to the adoption of AI in the creative process. Back in 2023, he spoke on how AI was still in its infancy, saying: “It’s Super Mario Bros. right now – we ain’t even got to Call of Duty yet.”

READ MORE: This comprehensive Softube plugin bundle was over £1,000, but you can get it right now for just £129

And speaking to CNBC in Davos, Switzerland last week, the singer once again revealed his thoughts on AI, saying it’s not dissimilar to the rise of sampling decades ago.
“Imagine it’s 1970, we’re talking about jazz here, right?” he says. “A jazz musician would say, ‘What do you think about these samplers that are coming? People just sampling our stuff that we did back in the past. You think that’s music?’
“Turns out that that’s the form of hip-hop sampling and using technology to reimagine and chop up and reconfigure… So I can’t be that critical [of] AI, because I have a career sampling music…”
He also suggests that developers who write the code for AI music generators should also be given some credit in the creative process.
“At the core of AI music is some developer, and though that’s their art, you can’t discredit their art for creating that algorithm to create,” he says.
“Yes, they did borrow from music. They did train on, you know, the entire library that humans have made and that people should be paid for…
“We’re going to get to a point 20 years from now where it would have evolved, and it’s not about training on yesterday’s music. We have to prepare ourselves for that, too. Because the AI that we’re concerned about is not here yet, and that is the AI that’s creating just on it’s own.”

The post Will.i.am: “I can’t be that critical of AI – because I have a career sampling music” appeared first on MusicTech.