Meet Pause – the London studio turning single music video frames into collectible art printsIf you live and breathe music – and your walls need a little artwork to bring them to life – this new move from Universal Music Group UK might just be the ticket.
UMG UK has just launched Pause, a London-based creative studio specialising in transforming single frames from classic music videos into collectible artworks.
Using proprietary technology, Pause allows fans to find their favourite moment from a music video and turn it into physical artwork on a museum-quality print to decorate their space. Each still can only be purchased once, making it a unique collectible item.

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The studio launches with the Amy Winehouse You Know I’m No Good collection, offering her fans the chance to own a one-of-one authenticated piece of artwork taken from the 2006 track’s accompanying music video.

“Music videos are some of the most creative, emotional, and culturally influential pieces of visual storytelling we have,” says Steven O’Connor, Co-Founder, Pause. 
“Yet too often they disappear into the digital ether after release. At Pause, our mission is to resurrect these moments as art, turning single frames from iconic videos into lasting, collectible artworks. We want to give fans the opportunity to own a piece of music history, and in doing so, help people rediscover and celebrate the artistry of the music video.” 
“Each print we create is a bridge between music, creativity, and the tangible world,” adds Wai Hung Young, Co-Founder, Pause. “Our goal is to elevate the music video from a transient screen experience to a collectible art form, inspiring a new generation of collectors while preserving the cultural and emotional significance of these works. 
“The Amy Winehouse collection is one of our largest launches in the UK and a significant step in building a broader category where visual music culture is valued as art.”
Credit: Universal Music Group UK
According to UMG UK, Pause’s process of turning single frames from music videos is “meticulous”. First, the grading team undertakes colour and visual enhancement of the music video, after which test prints are created and run through numerous cycles to achieve the best colour on paper.
Then, digital enhancements are made to improve the sharpening and resolution of the still, in order to find the perfect balance between the original video and a high-quality print.
Pause’s A3 pieces are printed on a 360gsm acid-free paper from the Italian papermill, Fedrigoni, while A2 artworks are printed on archival, heavyweight Hahnemuhle photo rag paper, regarded as the gold standard for gallery-quality fine art prints. Each piece comes with a certificate of authenticity, and where applicable, is offered hand-signed and hand-stamped by the artist.
“The beauty of Pause and what excites us about the proposition is that it is easy to articulate to artists, management and fans alike, everyone gets it and recognises the value,” says James Wheatley, Senior Director, Commercial Development & Technology, Universal Music Group.
“To be able to choose a favourite moment from the artist you love as a one-of-one art piece that no-one else can ever own feels truly special. Amy Winehouse’s legacy continues to resonate across generations, and we’re excited to give fans a new way to connect with her work. It’s about celebrating the creativity and artistry that went into her music videos, and recognising music videos as an important cultural medium in their own right.” 
Learn more about Pause and shop the Amy Winehouse You Know I’m No Good collection at pause.studio.
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