“We’re doubling down on what we stand for”: How Moog delivered the MessengerMoog’s Messenger has a lot to prove, standing beside legendary monosynths such as the Minimoog Model D, Voyager, and Subsequent 37. Expectations on a Moog instrument like this will always be sky high.
But its arrival is notable for another reason: this is the first synth Moog has developed, start to finish, since being acquired by music tech conglomerate InMusic in 2023. Since then, there has been no shortage of online handwringing and doomsaying about what might become of the beloved American instrument maker. Now the results are in, and we can all breathe a sigh of relief because the Messenger delivers.
The Moog Messenger is on the MusicTech Cover. Image: Simon Vinall for MusicTech
“This feels like a watershed moment for the brand,” Joe Richardson, president of Moog Music and chief commercial officer at InMusic, tells MusicTech. “But it’s also been an anchor moment. We’re doubling down on what Moog stands for, and not deviating from it.”
The Messenger boasts a classic sound palette, but its near-compact form factor also gambles on a host of new-gen features that we’ve never seen in a Moog before. Steering this high-stakes release was the company’s Director of Keyboard Product Development, Erik Norlander, a veteran designer whose contributions to synthesis include IK Multimedia’s excellent UNO Synth line and the influential Alesis Andromeda.
Norlander says the team’s vision for the Messenger was “a compact analogue synthesiser that has all the mojo of Moog’s glorious past, along with some cutting-edge new features for the present”. “And we wanted to put all this in an accessible package that’s within reach for all musicians,” he adds.
Image: Simon Vinall for MusicTech
Analogue & Accessible
At £725 ($799), the Messenger actually is a viable purchase for average music-makers – something that hasn’t really been true of Moog’s product lineup in recent years. “This is a space that Moog had not played in for a long time,” Norlander concedes. “Having a sub-$1,000 synthesizer… You’d have to go back to the 80s for this kind of a product; the Rogue and Prodigy, those sorts of instruments.”
Thankfully, this cost reduction has not resulted in lacklustre build quality – something that Moog-watchers have been particularly worried about since the company announced its manufacturing would move from its North Carolina HQ to Taiwan. “For it to be a Moog, in my book, it’s got to have amazing sound quality and build quality,” Richardson says. “That would have been easy to abandon; it would have been easier to make a cheaper instrument, but we didn’t do that.”
“We wanted this to be a visceral, hands-on experience” – Erik Norlander
Accessibility is also front and centre in the instrument’s layout and learning curve. Adopting a familiar left-to-right signal path influenced by 1970’s Minimoog Model D, the Messenger largely keeps to a one-knob-per-function paradigm. There’s also plenty of mod-cons for 21st-century players wanting a fast workflow. Recallable presets, some nifty generative features for the unit’s 64-step sequencer, and extensive I/O options, including six CV patch points, external audio in, and high-resolution MIDI over USB-C, all make this feel like an instrument ready for today.
Image: Simon Vinall for MusicTech
Screen-Free Synthesis
But the Messenger notably lacks one ubiquitous feature of the modern world we all love to hate and hate to love: a screen.
“That was very much a deliberate choice,” Norlander explains. “We could have put a display on there – there was room for it and it wasn’t a cost issue – but it would change the whole aesthetic of the instrument. We didn’t want you looking at a display. We wanted you to look at the knobs and think about the music. We wanted this to be a visceral, hands-on experience.”
Image: Simon Vinall for MusicTech
The lack of a display isn’t what’s gotten head turning; it’s the new analogue improvements that the Messenger brings to the table. There’s wavefolding and FM, two styles of synthesis which Moog has historically neglected, and a sub-oscillator enhanced with continuously variable waveshape. For noise lovers, there’s a deliciously crunchy feedback circuit directly inspired by a classic Minimoog Model D hack, where users would take the headphone output and plug it back into the external audio input.
“We gave it a lot of gain,” laughs Norlander. “If you turn the feedback up, it gets really aggressive. On some of the earlier prototypes, we had even more gain, but we were like, ‘Okay, okay, let’s pull this back, it’s getting a little out of control.’”
“The Messenger is much more universal than the other gear we’ve got. You should expect to see more of that going forward” – Joe Richardson
The sonic lynchpin of all this is the Messenger’s supercharged ladder filter. Employing an innovative pole-matching design, it boasts multiple slopes, multimode functionality, and a sought-after Res Bass feature, which preserves the low end even as you dial up the filter’s resonance. The results are genuinely impressive, but Norlander says the team’s initial decision to tinker with perfection was not taken lightly.
“At Moog, there are things that are sacred,” he says. “The filter is one of them. We can add to the sound, but we can’t take anything away. So, when we were reimagining the filter on the Messenger, we had to make sure it still had that classic sound. If you turn off the Res Bass and you keep it in 4-pole low-pass mode, it still sounds like a 904A from 1967.”
Norlander also makes clear that, no matter what additions we might see on future filters, some things will never change. “The filter is always going to be discrete,” he assures me. “I don’t think you’ll ever see one that’s chip-based. In a Sequential or an Oberheim, it’s perfectly fine to have a chip-based filter – those are beautiful sounding synthesizers – but the Bob Moog transistor ladder filter is a discrete design. That’s something we can’t and won’t mess with.”
Image: Simon Vinall for MusicTech
A Legacy of Innovation
The relationship Moog Music has to its own history is fascinating. No other synth maker has a founder who looms so large, whose influence is still so directly felt in the sound, features, and feel of the instruments. Yet, despite a palpable reverence for Bob Moog’s legacy, neither Richardson nor Norlander seems to have any interest in letting that past narrow the company’s future.
“Bob Moog was famous for listening to artists and sound engineers,” Richardson points out. “What he heard from them informed the next thing. If we stop introducing innovation, then we’re not going to get those new messages from the creative community to help inform us on what happens next. So, it’s a fuel to the innovation machine that exists inside Moog.
Image: Simon Vinall for MusicTech
“The feedback we’ve gotten before, during, and after launch,” he adds, “will affect this instrument through updates. But it’s already informing the next instruments that are going to come online in the next 12 to 18 months.”
What can we expect from these in-development instruments? Richardson hints that the digital side of synthesis will be “an important part of the future” and outlines a broad focus on efficiency, creative flow, and deep sound design. More than anything, he simply points to the new paradigms established by the arrival of the Messenger.
“The Messenger is going to be the beginning of a new category of instruments,” he says. “It’s much more universal than the other gear we’ve got. You should expect to see more of that going forward.”
In truth, the Messenger really does send a message – and more than one at that. For longtime fans, it’s proof that the company is still in safe hands and still a force to be reckoned with. For the analogue-curious, it’s an open invitation to join the Moog party, now with a significantly lower door charge.
Image: Simon Vinall for MusicTech
For the Moog team, the Messenger feels like a statement of intent: a framework for how the company plans to balance the realities of a highly competitive marketplace with long-held, and deeply felt, ideals.
“It was really important to me, to the folks at Moog, to keep the spirit alive and well in this instrument,” reflects Richardson. “To show that new things can be added to what Moog’s always been, that it can be affordable and accessible, but, very importantly, to show that things don’t have to be cheapened to get there. I think we’ve succeeded in doing that.”
The Moog Messenger appeared in the MusicTech Magazine July/August 2025 issue.
Words: Clovis McEvoy
Photography: Simon Vinall
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