Steve Aoki Launches Aoki Labs to Shape the Future of WellnessSteve Aoki is expanding his portfolio far beyond music festivals and global tours. The internationally renowned DJ, producer, and entrepreneur has officially launched Aoki Labs—a venture platform focused on innovation at the intersection of entertainment, wellness, consumer products, and longevity.A statement from the company shares that “Aoki Labs is committed to enhancing human well-being by backing companies that are reimagining how we live and feel.” The platform’s mission is guided by Aoki’s long-standing passion for community and meaningful connection—with a focus on redefining human experience, strengthening social networks, and creating long-term impact.“This is about channeling the same energy and curiosity I’ve brought to music into a new chapter—one focused on investing in things that make life better,” Aoki said. “Whether it’s longevity, mental performance, or culture-shifting consumer brands, I want to help build the future I want to live in—and create a better world for future generations.”While Aoki has been quietly investing in early-stage companies for more than a decade—including early personal stakes in Uber and Pinterest—Aoki Labs represents the first time he’s formalized those efforts into a structured investment platform. He is joined by longtime managers and partners Matt Colon and Dougie Bohay, with Tashi Nakanishi, CEO of X& Financial, serving as Aoki Labs' CEO.A statement from the company notes that X& “anchors people of influence who are looking to build institutional VC funds,” and currently works with HartBeat and other high-profile partners. Nakanishi brings significant venture experience, having co-founded Dreamers VC with Keisuke Honda and Will Smith, as well as launching X&KSK—one of Japan’s first influencer-led investment vehicles.“This fund reflects a serious commitment to long-term value—for founders, for culture, and for human health,” Nakanishi added. “Steve brings a rare combination of global influence and entrepreneurial insight, making him an invaluable partner to both consumer and frontier-tech companies. He’s not just investing—he’s actively building in these spaces.”Early Aoki Labs investments reflect its broad but intentional scope. The initial portfolio includes:Audio Media Grading, a collectibles grading company founded by Aoki in 2022

Mantel, Alexis Ohanian’s content and community platform for collectors

Freaks of Nature, Kelly Slater’s skincare line

Neuro, a functional gum and mints brand for energy and focusAoki Labs is also investing in underrepresented founders and mission-driven consumer brands, with a strong emphasis on community. One example is Sanzo, an Asian-inspired sparkling water brand. A statement from the company highlights Aoki’s “continued focus on AAPI-led ventures across wellness and lifestyle,” signaling a broader goal of expanding access and amplifying diverse voices within venture capital.Looking forward, Aoki Labs plans to continue investing in technologies that sit at the convergence of health and A.I., with a focus on companies creating measurable, positive impact. Deeply connected to the communities he serves, Aoki brings an intuitive understanding of culture and timing—often spotting emerging trends before they hit the mainstream.“Aoki Labs partners with founders building at the intersection of well-being, innovation, and community,” the company states. “We offer not just capital, but hands-on brand strategy, cultural positioning, and access to a powerful network across entertainment, tech, and lifestyle.”The post Steve Aoki Launches Aoki Labs to Shape the Future of Wellness first appeared on Music Connection Magazine.