“Immortalise” your place in an artist’s journey with SoundCloud’s new Fan Recognition featureSoundCloud has launched a new Fan Recognition which highlights your most dedicated supporters on the platform.
The new module is proudly displayed on your track page via web, and highlights both your first fans – whose names will be displayed in order of plays accumulated during the first week of a song’s release – and top fans, who are the most prominent listeners of your music overall. SoundCloud believes the feature will “immortalise” a fan’s place in their favourite musicians’ journeys. Discover a huge artist before they became big? Now you’ll forever have the bragging rights that you were there early doors.

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To qualify for Fan Recognition, fans must be aged 18 or over and have liked the track and followed the artist, in addition to having a username, profile picture, and verified email address. Fans can also opt out of Fan Recognition if they wish.
The platform cites research ​​MIDiA and Luminate as a drive for the new celebratory feature, which shows the importance of direct fan relationships in an artist’s success. Luminate reports that 90 percent of superfans engage with artists through live performances, and 81 percent amplify their favourite artists by spreading the word. “Recognising and nurturing these connections early can be game-changing for an artist’s career,” says SoundCloud.
It seems more and more industry giants are realising the power and value of fans – last year, UMG CEO Lucian Grainge and Warner Music Group CEO Robert Kyncl both underscored a focus on cultivating and monetising “superfans”.
“We need to develop our direct artist-superfan products and experiences,” Kyncl told WMG staff, as part of his plan to ‘increase the value of music’. “Both artists and superfans want deeper relationships, and it’s an area that’s relatively untapped and under-monetised.”
Find out more about SoundCloud’s Fan Recognition via its official newsroom.
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