Sonos lays off 200 employees: “There’s no way around the fact that this is a terrible outcome”Sonos is letting go of 200 of its employees with plans to reorganise “into flatter, smaller, and more focused teams”.
The news has been confirmed by the wireless audio brand’s interim CEO, Tom Conrad, in a message shared with employees and posted publicly on its website. The layoffs continue a period of struggle for Sonos, which laid off 100 employees last August and faced backlash over the launch of its bug-ridden app, leading to a public apology.

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Those made redundant have been told by Sonos to expect an email describing their transition and severance package along with the option to schedule a 1:1 meeting. In his message (posted on 5 February), Conrad says that letting go of so many positions within the company has been a “very difficult decision” and is a “terrible outcome”.
He further states, “I know that everyone here cares deeply about Sonos and the experiences we build for our customers – and I know that you want us to get back on track after a tough year. You’ve also told me that we’re struggling to make all the progress we want.
“One thing I’ve observed first hand is that we’ve become mired in too many layers that have made collaboration and decision-making harder than it needs to be. So across the company today we are reorganising into flatter, smaller, and more focused teams.”
Conrad also adds that reorganising its Product organisation into functional groups for Hardware, Software, Design, Quality and Operations, and away from dedicated business units devoted to individual product categories is one of its “most significant” changes.
“With this simpler organisation in place, cross-functional project teams will come together to improve our core experience and deliver new products,” he explains. “Being smaller and more focused will require us to do a much better job of prioritising our work – lately we’ve let too many projects run under a cloud of half-commitment. We’re going to fix this too.”
Despite the bad news, Sonos still has plans to release new products over the coming year. Its Arc Ultra sound bar also received a positive reception at its release in late 2024.
Find out more or view its full product range over at Sonos.
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