Drill producer EMRLD BEATS under fire for hating on boom-bap: “If you sampling a soul record, get that bullshit outta here”Drill producer EMRLD BEATS has ended up in the line of online fire for his thoughts on producers in the boom bap scene.
In a video posted at the end of November, the producer — who produced a track for Digga D on the extended version of his chart-topping 2022 mixtape, Noughty by Nature — is asked in an interview for On The Radar which genre he believes is overrated.
“If you sampling a soul record, get that bullshit outta here,” he says. “No one trying to hear that. I hate soul, anything, boom bap. Yeah, get that unc [uncle] shit out of there bro. I don’t like any of that music.”
The clip’s since gone viral and EMRLD’s hot take has got people talking. Even popular music critic Anthony Fantano has weighed in, on a video titled ‘Huge Idiot’, suggesting the controversy and the origin of his viewpoints point towards wider issues in the hip-hop world.

 
“There’s nothing wrong in terms of gravitating towards a specific direction into the kind of music you want to hear and the music you want to make,” begins Fantano in his response. “There’s plenty of different classic amazing styles of hip-hop that are not soul sampling records, that are not boom bap.”
Fantano believes the video relates to myriad issues in hip-hop, from the genre’s commodification to its racial politics.

blatant disrespect of our shit. ya hate the soul shit cuz you ain't got none Mark
"get that unc shit outta here" ok bro pic.twitter.com/4FYdddhidD
— genius (@juneayth) December 8, 2024

“This guy is young, he is white, he’s obviously quite oblivious when it comes to the broader world of hip-hop music and he’s obviously making a living in a genre he is openly disrespecting,” he says.
“What sort of irks me or worries me is… I don’t think this guy becomes a professional producer and boom bap hater in a vacuum. This doesn’t happen without hip-hop being commodified and stripped down to its most salacious and marketable characteristics. Meanwhile, the message and aesthetics of its past are just totally being thrown out.”

Fantano theorises that EMRLD would have picked up on this sentiment voiced by other producers of his age. “Of course [he] holds this opinion because this opinion is essentially the water he’s swimming in.”
He adds: “It’s become increasingly clear that there are certain genres of rap music today where white people seemingly are totally freely allowed to move about and operate without being confronted with their whiteness, even the concept of black struggle at all. While it is true there’s a lot to know about drill music and the culture that surrounds it much of the content is removed from any systematic and historical context that might explain it and the way it’s presented on the internet doesn’t exactly push listeners to do their own digging.”
MusicTech has reached out to EMRLD Beats via UNKWN Music Group for comment.
Later in the On The Radar video, EMRLD breaks down the beat he made for NLE Choppa & 41’s Or What, showing how he uses plugins such as Nexus 4, Roland’s SRX Keyboards, FabFilter Pro-Q 3 and how he chops up samples.
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