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Serato to revive its iconic Scratch Live Control Vinyl for a limited-edition anniversary reissueIn celebration of its 25th anniversary, Serato is launching a limited-edition reissue of its Scratch Live Control Vinyl.
Serato Scratch Live first launched in 2004, becoming the first digital vinyl system to allow DJs to mix and scratch digital music using specially designed control vinyl or control CDs with DJ hardware.

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The brand itself was founded by New Zealand natives Steve West and AJ Bertenshaw, with its first product, the Pitch ‘n Time, landing back in 1999. In honour of its birthday milestone, just 1,500 units of the Scratch Live Control Vinyl are to be launched as part of this commemorative reissue.
Buyers will receive a pair of 12” 140g control vinyls, encased in a special 25th-anniversary jacket. Five classic colours will also be available, including black, transparent red, transparent blue, orange, and grey marble – though this will remain a surprise until you actually unwrap the package.
Throughout its lifetime, Serato has been name-dropped across lyrics from Eminem, Snoop Dogg, Drake, A$AP Rocky and more. Artists like Questlove, Erykah Badu, Metro Boomin, A-Trak, DJ Snake and DJ Jazzy Jeff have also utilised its software for their music.

“At Serato’s core is a passion for music and technology, and we’ve built our foundation on the ongoing commitment to creating best-in-class products for DJs and music producers,” states Nick Maclaren, Serato’s Chief Strategy Officer who, as a club DJ in the 2000s, was one of the first to trial Scratch Live.
“When Serato Scratch Live was first introduced, it reinvented what was in the realm of possibilities for DJs at the time. As we celebrate 25 years of empowering artists through Serato’s advanced technology, we’re excited for our community to experience the magic of this innovation once again with the reissue of the Serato Scratch Live Control Vinyl.”
This limited drop will be available to purchase in select stores globally for $49 USD starting October 1 2024 at 9am NZT. Find out more via Serato.
The post Serato to revive its iconic Scratch Live Control Vinyl for a limited-edition anniversary reissue appeared first on MusicTech.

In celebration of its 25th anniversary, Serato is launching a limited-edition reissue of its Scratch Live Control Vinyl.