Roland teams up with New Balance for 808-styled sneaker, bringing together “the worlds of music, fashion, and technology” for 808 DayRoland has teamed up with footwear brand New Balance for the launch of some super sleek TR-808-themed shoes in honour of 808 Day on 8 August.
The special edition Tiago Lemos NM808 x Roland sneaker “celebrates the TR-808’s profound impact on music and culture, while also highlighting the intersection of skateboarding, hip-hop, and fashion”.

READ MORE: Behringer and Roland dominate in new world map showing most popular synth brands by country

The NM808 launch blends the style of skate legend Tiago Lemos with the New Balance aesthetic, reflecting the significant influence that skate culture and hip-hop have had on fashion trends over the years.
This partnership both pays homage to the iconic drum machine but also highlights how music, skateboarding, and street style continue to shape and redefine contemporary fashion. Available in a sleek black colour with accents of white, orange and yellow, these sneakers are engineered for both style and performance, featuring a reinforced toe cap, internal foam pods for a secure fit, and foot-locking straps.
To commemorate this collaboration, a special short film featuring Tiago Lemos and renowned DJ and producer Cut Chemist will also be released on New Balance’s YouTube channel on 808 Day.
“Hip-hop has been the soundtrack for my skating, and at the heart of many classics was the 808. To have a collaboration with the legendary Roland 808 on my shoe is an honour,” comments Lemos.
Cut Chemist also adds, “The 808 is responsible for some of the most recognizable beats in modern music history. It completely changed the game and is just as relevant today as it was at its inception. It’s truly the most important drum machine in hip-hop.”
The Tiago Lemos NM808 x Roland shoes are available now via New Balance. They will also be rolling out to select New Balance stores worldwide, Roland’s retail store in Tokyo, and through Roland Lifestyle’s web store on 808 Day.
Roland Lifestyle and New Balance have also collaborated on a limited capsule collection featuring hoodies, t-shirts, and hats, available exclusively on the Roland Lifestyle web store.
The post Roland teams up with New Balance for 808-styled sneaker, bringing together “the worlds of music, fashion, and technology” for 808 Day appeared first on MusicTech.