‘Bad Gear’ guy says Uli Behringer is “up there with Elon Musk” as a “truly visionary businessman”AudioPilz, host of the YouTube series Bad Gear, has described Uli Behringer as a “truly visionary businessman”, and likened him to Elon Musk.
Uli Behringer is the founder of the famed gear brand Behringer, which is sometimes viewed as controversial due to its emulations of popular or classic gear, often offered for significantly lower prices. Though many may view such a statement as bold, AudioPilz is the guy famed for running a meme-based series after all, so he could just be pulling our leg on his proclamation of love Mr. Behringer himself.

READ MORE: Behringer reveals smaller UB-Xa D synth which comes without a keyboard

In an interview with Weaver Beats, AudioPilz is asked if he is trolling when it comes to his love for Uli. “My views on Uli Behringer work on many different layers,” he begins. “First of all he is a truly visionary businessman, he’s up there with the greats like Elon Musk and stuff like that. I mean he’s in a niche but he’s up there with people who are considered to be really good at what they’re doing.”
He adds, “The next thing is that he is one of the rare cases [where] he’s not only a good businessman but he also knows his stuff on a technical level, he can build a synthesiser himself, he’s capable of doing this because we know he did. He’s got a company that has a reputation of being evil, I mean it’s a company after all.”
The pair later get into discussing the brand’s gear emulations, to which Pilz says, “I don’t want to comment on the whole cloning thing. I don’t really have an opinion on that, it’s just not really fun to do something with or about Behringer. I did a few videos on Behringer stuff and I always had the impression, I don’t know if it was necessary, that I have to be very careful what and how I say it.
“People got sued for stuff, that’s not too far fetched. After the last Behringer video I did about the [TD-3] thing that I Barbie-fied, I released a video between Christmas and New Year because I assumed that the lawyers would be on a vacation there and because I more or less implied that I had a romantic relationship with Uli Behringer and stuff like that.”
It seems the brand was just fine about this video, as Pilz says they posted a link to it after the Christmas period. Asked what he loves about Uli, Pilz jokes, “He’s got the best lawyers in the world.”
You can watch more below:

Behringer’s approach to public relations and professional etiquette has gone under scrutiny numerous times in the past. Back in 2020, Uli Behringer launched a bizarre crusade against veteran journalist Peter Kirn, who had previously criticised the legal practices of Behringer’s parent company, Music Tribe.
In other Behringer news, the company recently unveiled the UB-Xa D, a keyboard-less version of its UB-Xa synth, which itself is inspired by the Oberheim OB-X.
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