Resident Advisor and SoundCloud team up to “improve music and event discovery”Resident Advisor (RA) and SoundCloud have announced a strategic partnership aimed at revolutionising how artists and fans connect both online and in person.
Launching this month, the alliance seeks to improve the way users of both platforms discover and experience music and events.

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A key feature of the partnership is event integration: SoundCloud artists with a Resident Advisor profile will now automatically have their next three events displayed on their SoundCloud profile webpage. This allows creators to increase visibility for upcoming performances and showcase their latest events, while fans can easily discover and purchase tickets to their favourite shows directly on SoundCloud.
In addition, all Resident Advisor event pages will now feature an embeddable SoundCloud widget, which means users can listen to mixes and tracks by DJs on the lineup before and after buying a ticket.
As part of this partnership, Resident Advisor will be curating a playlist on SoundCloud that spans the entire spectrum of electronic music and its many genres and subgenres. There’ll also be co-branded editorial features to spotlight emerging artists in the electronic music space. Users can look forward to further feature releases and integrations throughout the year.
Simon Kempner, RA’s Chief Operating Officer, said of the collaboration, “The integration of Resident Advisor’s events API with SoundCloud’s platform opens up exciting possibilities for the electronic music community. By seamlessly connecting event information across platforms, we’re empowering promoters, club owners, artists, DJs, labels, and fans through increased visibility and engagement.”
Devi Mahadevia, Senior Vice President of Strategy & Growth at SoundCloud added: “This marks an exciting moment for SoundCloud as we open up the electronic music event space to our users. Club culture is the lifeblood of electronic music and by integrating Resident Advisor’s events onto our platform, we’re further enriching the music discovery journey for our listening community.”
To make the most out of this partnership, artists are encouraged to add media and events to their Resident Advisor artist page and link their RA account to their SoundCloud artist page. Visit RA’s FAQ page for more information on how to do so.
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