Are fan-co-created visuals the future of live music?AI is the buzzword of 2024, and it seeps into all manner of conversations in the music technology space. While some remain sceptical about what it might mean for the future of music, artificial intelligence is well and truly here to stay, with companies routinely releasing AI-driven production tools to aid the music production workflow, and tech giants like Google and Spotify embracing it to improve the quality of life of their user bases.
Yes, we hear a lot about the implementation of AI in the worlds of music production and streaming, for example, but what about live music? Well, there are some big things happening in the space, and ORIGIN STØRIES – in partnership with blockchain-based live video broadcasting platform Livepeer – is leading the charge.

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ORIGIN STØRIES is pioneering fan-sourced, AI-generated visuals at live shows, and with them, is hoping to help usher in a new era of fan-artist collaboration and connection. Here’s how it works:
Prior to a show, fans can use the ORIGIN STØRIES AI generator to create visuals for community consideration, which are then voted for by other fans. The top-voted co-created visuals are then integrated into the visuals during the actual show.
And it’s not just limited to fans actually attending a show – as the ORIGIN STØRIES AI generator is built on Livepeer’s open video streaming infrastructure, shows featuring it are available to livestream, meaning fans can contribute AI-generated visuals to a show while they’re watching at home or anywhere in the world.
Credit: ORIGIN STØRIES
“Engaging fans as co-creators is crucial for deepening fandom,” says Sean Bradford, co-founder of ORIGIN STØRIES. “By allowing fans to have a tangible impact on the performance, artists can reward superfans in uniquely creative ways.”
”Livepeer enables a new wave of creativity in video production,” adds Doug Petkanics, CEO and co-founder of Livepeer. “We’re seeing truly groundbreaking examples of how AI can be combined with live streaming to create new pathways for artists to connect with their best fans.”
Additionally, in a bid to deepen artist-fan relationships, fans who have their visuals featured during a show have the opportunity to receive exclusive NFC-chipped merch with interactive features for artist engagement, like personalised playlists, for example.

We ask Sean Bradford why it’s more important than ever for artists to create engaging experiences for their fans, and how ORIGIN STØRIES helps achieve that.
“The amount of content required not only by artists, but the venues, the festivals, not just  IRL and online, is expensive to produce, requires a lot of quality control, and isn’t always designed for lasting impressions,” he explains. By finding new ways to allow the audience to tailor the experience in impactful but non-obtrusive ways opens up a realm of possibilities for co-creation and also co-ownership.
“What makes ORIGIN STØRIES especially unique is that it gives fans a reason to tune into the stream: to see their visuals displayed as part of the live show,” adds Doug Petkanics. “It becomes appointment viewing – and cuts through the noise of everything else competing for people’s limited attention.”
Example of fan-created, AI-generated content made via ORIGIN STØRIES. Credit: ORIGIN STØRIES
He goes on: “Artists are always looking for ways to engage their superfans. With AI co-creation tools, artists can tap into their communities’ creativity before the show to co-create visuals. Then those fan-created visuals can be combined with a livestream to reward those fans with a prominent place in the live experience – no matter where they are in the world.”
Thus far, it’s still a burgeoning technology, and so far has debuted only at select locations and shows, but Bradford is optimistic about its place across the live music industry in the future.
“We will partner with a few Stockholm and Amsterdam based projects to continue to ideate and refine what we are building,” he says. “There is a desire to aim towards a solution that is beneficial to multiple music industry players so we are looking at new ways to go-to-market. This could be through experiential brand collaborations that also support larger groups of artists in different cultures or genres.”
To learn more, head to ORIGIN STØRIES.
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