The new ‘SoundCloud era’ is YouTube screen captures of a DAWRemember the early days of SoundCloud? You’d find a sample, make a one-minute loop at midnight, then upload it to show your producer friends; artists would publish tracks with a list of the gear they used before swathes of commenters asked, hoping to find the secret sauce; dance acts would upload bootleg edits of songs DJs could easily download and spin later that night — even if it wasn’t strictly legal. Of course you remember.

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Well, I’m starting to think YouTube screen captures are the next evolution of that wonderful iteration of SoundCloud.
Maybe I’m late to the party but, for the past few months, my YouTube homepage has been overflowing with videos by Klaus Veen, Virtual Riot, Azali and more. The videos aren’t influencer-style. There’s no presenter, no dialogue, and no high- (or low)-production camerawork. It’s just a screen recording of a DAW playing a new track and — if you’re lucky — some text that describes what’s happening in the project. So simple, so enthralling.

These videos rack up hundreds of thousands of plays, some even more, and the comment sections are nothing short of inspiring. People are actually having interesting discussions about the project in the video. Producers are cracking nerdy jokes about the techniques. Others stumbling upon the video are begging for the work to be put onto streaming services (for better or worse).
And it gets better. When one user, ixer, released their video ‘I think I broke the amen’ — a tracker-style chop of the amen break — other producers tried it out for themselves. Virtual Riot got involved, which inspired hundreds more beatmakers to slice up the break, kickstarting a fun trend that brand community managers could only dream of starting.

Another mesmerising Virtual Riot video, ‘I heard you like polyrhythms’, has over one million views and is almost eight minutes of intrigue. The creation is so masterful that it’s encouraged other producers to try and break down how Virtual Riot did it so that you can do it too. It also started another trend, obviously.

Education lies at the heart of this movement. Everyone loves a YouTube tutorial. Hell, we’ve made hundreds. I don’t think I would’ve passed my music technology degree without YouTube tutorials. But these screen captures are different to your average presenter-style tutorial — they cut the long-winded intro speech and just get into it. They open up their effects chains, show their synth patches, reveal their piano rolls and don’t mess around. You can divulge tons of information from those small acts alone. You might even find yourself asking more questions than you had before, leading you to learn new music production secrets.

It all makes me dream of what kind of social platform we producers could have. Perhaps producers would revel in a social media platform that enables us to share our projects in a browser, giving peers and fans free rein into our production and recording choices. Maybe that’s the new SoundCloud.

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