"The future is uncertain and the system we operate in is complex. We know this, and yet we don’t tend to act productively towards that knowledge. So much in our industry is focused on short-term goals – from breaking new artists to getting that VC bag. However, it’s actually not platforms, labels, or start-ups who shape markets – it’s artists. They are the first movers, it’s their creative expressions that help founders find their niche and platforms find product-market-fit."
#MusicIndustry #artists