Fender Promotes Perry to Master BuilderFender Custom Shop is pleased to announce Levi Perry will be joining the Master Builders team.

Levi Perry began his journey with Fender in 2012, straight out of high school. He joined as a part of the US production final assembly department, showcasing his skills as a luthier and technician. His success in this department earned him a promotion to the Custom Shop within three years, where he served as a Relic artisan and tune tester, and, in 2018, he was promoted to assistant Master Builder. During this apprenticeship, he worked on many prestigious builds, including the Game of Thrones series, the Limited-Edition Phil Lynott Precision Bass, the Limited-Edition George Harrison Rocky Strat and the Limited Edition El Mocambo Heavy Relic Stratocaster and Telecaster models.

When asked how he feels about joining the esteemed rank of Master Builder, Levi Perry said, “For me, what’s important is always to be learning and growing and to remain a student of the craft. Fender has such a deep and rich history to glean from, and when you allow that history to teach and guide you while continuing to be creative and push the boundaries, you’ll be amazed at what you can create.”

Since 1987, the Fender Custom Shop and its esteemed builders have astounded players and collectors worldwide with creativity, ingenuity and artistry. From its humble Southern California beginnings, the Fender Custom Shop has grown to become the world’s preeminent maker of highly collectable, custom instruments operating in Corona, Calif. Known as the “Dream Factory,” the Fender Custom Shop is also home to an honoured group known as the Master Builders – some of the most skilled luthiers in the world – who craft Fender’s legendary instruments and push the boundaries of possibility.