Music Marketing on YouTube Shorts just got 3X betterYouTube just announced several updates, but one in particular offers a major improvement to marketing music on YouTube Shorts. Music Marketing on YouTube Shorts just got 3X beter Starting October. Continue reading
The post Music Marketing on YouTube Shorts just got 3X better appeared first on Hypebot.

Nurturing a fanbase is more important than growing itMany artists focus on growing their fanbase, but nurturing a fanbase is key to building lasting success. Learn why shifting your strategy from gaining new followers to cultivating meaningful engagement. Continue reading
The post Nurturing a fanbase is more important than growing it appeared first on Hypebot.

The Realities and Opportunities of Licensing Music for Games The music and video game industries are teaming up for sync licensing opportunities, but many rights-holders are losing out due to pre-cleared music libraries and compulsory licensing. Learn how game placements can revive entire catalogs, offering a lucrative and overlooked revenue stream for artists and their estates.
The post The Realities and Opportunities of Licensing Music for Games  appeared first on Hypebot.

Coldplay launch exclusive TikTok ‘MOON MUSiC’ in-app experienceColdplay become latest artists to launch an interactive in-app experience on TikTok
Source

$500,000 Gift from Mike Curb Foundation Endows New Program at Occidental CollegeThe Mike Curb Foundation has announced a $500,000 gift to Occidental College’s new John Branca Institute for Music. The gift establishes the Mike Curb Endowed Program in Popular Music History, which will enhance the Institute’s curricular offerings by providing a range of guest speakers and career development events to Occidental students and alumni, as well as the naming of recognized music professionals to the Linda and Mike Curb Fellowship.

“We are thrilled that the Mike Curb Foundation is joining forces with the Branca Institute in its inaugural year,” said David Kasunic, director of the John Branca Institute for Music and associate professor of music. “This gift rightly emphasizes the study of the history of popular music as a prerequisite to creating and understanding popular music today, and that the people who know this history best are the experienced music professionals who have been part of this history.”

The gift will enable the College to bring to campus highly accomplished music professionals with expertise in both music history and the music industry, and will support related programming in perpetuity. In particular, the Curb Fellowship will allow the Branca Institute to capitalize on the tremendous pool of knowledge and talent in the Southern California music industry by bringing that talent into Occidental’s classrooms and music workspaces. Renowned music producer Michael Lloyd, the inaugural Curb Fellow for the 2025-26 academic year, produced 1970s teen idols such as the Osmonds and Shaun Cassidy and supervised the music soundtrack for the 1987 film “Dirty Dancing,” including production of the hit “(I’ve Had) The Time of My Life.”

The fellowship will also allow for a greater range of participants in the Branca Institute, especially those with music industry experience but without academic backgrounds. The Curb Fellow will give talks, masterclasses and workshops on practical elements of popular music-making and history, and, by connecting with alumni during networking events, will reinforce the Institute’s commitment to Occidental students beyond their graduation.

Additionally, the endowed program will enhance the Music Department’s ability to teach, advise and critique popular music as part of its fast-growingmusic program, which embeds music theory and practice within a broader liberal arts curriculum. Students develop an understanding of music as a creative work, as a cultural and historical expression and as a performance medium. “Billboard” Magazine has repeatedly ranked Occidental as a Top Music Business School, praising the College for a music program that will solidly position graduates for careers in an increasingly complex music industry.

Curb’s endowment stems from his longstanding involvement in philanthropic activities and also from his close personal friendship with John Branca. He is the former acting governor and lieutenant governor of California, a GRAMMY Award-winning record producer, a “Billboard” record producer of the year and a BMI multi-award-winning songwriter. Curb continues to preside over his own independent record company, which he founded in 1963 and which has launched the careers of numerous stars; Curb artists have received 33 GRAMMY Awards. He has received a star on the historic Hollywood Walk of Fame in Los Angeles and on the Music City Walk of Fame in Nashville. He has also partnered with the GRAMMY Museum for numerous programs and initiatives.

Join Occidental College to celebrate the establishment of the institute at an on-campus concert on Oct. 18. Members of the Occidental College Music Department will perform the greatest hits from Branca's most renowned clients, including Michael Jackson, Carlos Santana, The Bee Gees, The Beach Boys, and Rodgers & Hammerstein. Tickets are available here. The post $500,000 Gift from Mike Curb Foundation Endows New Program at Occidental College first appeared on Music Connection Magazine.

Renato Vanzella promoted to General Manager of LATAM at Downtown-owned FUGAExec was formerly FUGA’s General Manager of Brazil
Source

Sony Music GSA restructures under new CEO Christoph BehmSony Music's GSA labels to sit within three new frontline label groups, including the Ariola Label Group, the Columbia Label Group, and the RCA Label Group
Source

It’s harder than ever to be an independent musician, new study confirmsIt's harder than ever to be an independent musician, a new study by Right Chord Music, Musosoup, and the Major Labl Artist Club confirms.
The post It’s harder than ever to be an independent musician, new study confirms appeared first on Hypebot.

How To Increase Spotify Streams and Master the AlgorithmStruggling to get more streams on Spotify? Learn how to increase Spotify streams, feed the algorithm and increase visibility.
The post How To Increase Spotify Streams and Master the Algorithm appeared first on Hypebot.

Power of QR Codes in Marketing & MediaFred Jacobs dives into the revolution happening in audience engagement caused by the use of QR codes in marketing and media with innovative applications and strategies. Power of QR Codes. Continue reading
The post Power of QR Codes in Marketing & Media appeared first on Hypebot.

Classical Highlights for September 2024In September, our classical editors discovered new recordings of well-known pieces including piano quartets by Brahms, featuring the late Lars Vogt on piano in his final recording. Albums of new music included Solos featuring compositions by The National's Bryce Dessner and Anna Clyne: Shorthand, with Eric Jacobsen (pictured) leading his orchestra, The Knights.

Rotor by LyricFind Helps Creators with Spotify Canvas VideosDefining your creative identity can be tough, especially when the tools you have aren’t built with your unique needs in mind.

What makes LyricFind's Spotify Canvas creator special? It’s the only tool that transforms your videos into seamless, continuous loops—no pro editing skills needed. These Canvas videos enhance both the visual and audio experience, giving your fans an extra way to connect with your music.

With Rotor, you can easily create all the video content you need to promote your track. From album artwork videos to music and lyric videos, your visuals will be perfectly designed for social media or streaming platforms.

1 Million Clips

Choose from an expansive clip library, containing real-life footage, professional animations and striking visualizers.

Easy-to-use editing tools

Spotify Canvas videos may be short, but what listeners see is important! Select exact segments of clips with intuitive editing tools.

Stunning visual effects

Take your videos up a notch with engaging effects and filters! Get creative - the possibilities are endless.

Sleek Loops

Spotify Canvas creator is the only tool that can turn your videos into an ultra-smooth, continuous loops without professional editing tools.

rotorvideos.com

The post Rotor by LyricFind Helps Creators with Spotify Canvas Videos first appeared on Music Connection Magazine.

Range Media Partners sued by talent giant CAA for alleged theft of confidential informationLawsuit claims that Range is 'an unlicensed talent agency built on deceit'
Source

The UK ‘hit’ music industry is becoming an import market for US stars.MBW founder Tim Ingham discusses the paucity of British artists making waves in the UK's own charts in 2024
Source

Scalpers offer hundreds of US Oasis tickets before they are on saleTicket scalpers are offering hundreds tickets at grossly inflated prices to upcoming Oasis North America tour dates before they are even on sale.
The post Scalpers offer hundreds of US Oasis tickets before they are on sale appeared first on Hypebot.