Artist Manager on Viral Syncs and the State of Music MarketingThis week, Ari is joined by Laurie Lee Boutet of Wednesday Management to discuss the marketing behind The Beaches' breakout success.

Artist Manager on Viral Syncs and the State of Music MarketingThis week, Ari is joined by Laurie Lee of Wednesday Management to discuss the marketing behind The Beaches' breakout success.

AI Music Is An Abomination – It’s Time We Stop Normalizing ItThe Recording Academy just published a panel discussion from a "Grammys on the Hill" event where CEO Harvey Mason Jr. repeated his favorite talking points regarding generative AI music. How did we get here?

The 6 fastest-growing sounds on Splice (and how to get started with them)
From botanica to cloud rap, here are the six fastest-growing sounds on Splice that music producers should know about.

How To Be a Professional Hit SongwriterThis week, Ari is joined by hit songwriter, producer, and publisher Andreas Schuller to unpack how modern hits are made.

What is a patchbay (and how does it work)?
Let's explore what a patchbay is, its most common configurations, and why you might want to consider incorporating one into your workflow.

Get a free nostalgic synth pad for Splice INSTRUMENT
Download our free synth pad preset for Splice INSTRUMENT—grab these presets during the drop window and they’re yours to keep forever.

Introducing Spitfire Audio Originals, Craft, and more on Splice INSTRUMENT
The latest update to Splice INSTRUMENT brings breathtaking sounds from Spitfire Audio Originals, new sample transformation capabilities via Craft, and more.

How Major Label A&R Has Evolved and How Hit Songs Are WrittenThis week, Ari is joined by legendary A&R executive Pete Ganbarg to discuss artist development, hit songs, publishing, and AI.

How to get a dream pop guitar tone
Learn how to craft a guitar tone that's perfect for dream pop via our step-by-step guide.

Get a free acoustic drum kit for Splice INSTRUMENT
Download our free acoustic drum kit preset for Splice INSTRUMENT—grab these presets during the drop window and they’re yours to keep forever.

Reviewing Telepathic Instruments’ Orchid: The synth from the mind of Tame Impala
Expert producer and DJ Devon Johnson unboxes Telepathic Instruments' Orchid and demos its various creative use cases and unique chord generation technology.

How a Direct-To-Fan Rollout Secured a Billboard Top 10This week, Ari is joined by Dee Diaz, VP of Marketing at Reach Records, to break down Lecrae’s Billboard Top 10 album rollout.

Get a free nylon guitar for Splice INSTRUMENT
Download our free nylon guitar preset for Splice INSTRUMENT—grab these presets during the drop window and they’re yours to keep forever.

How Hopeless Records Approaches Influencer and UGC Music MarketingThis week, Ari is joined by Nicole Abea of Hopeless Records to discuss TikTok marketing, fandoms, and building artists today.