Signing Stories: Alex LambertDate Signed: January 2026Label: Big Loud TexasType of Music: Soul-CountryManagement: Cabell Moskal, cabell@makewake.net; Blake Ferguson, blake@makewake.net; Dylan Wright, dylan@deeprootsmgmt.comBooking: Chris Burrus, chris.burrus@caa.com; Jacob Lapidus, jacob.lapidus@caa.comPublicity: Corey Brewer, corey@bigloud.com; Rachel Heatherly,rachel@bigloud.com - Big LoudA&R: Jon Randall, Sara KnabeWeb: alex-lambert.com

Getting signed isn’t always about making strategic moves. Sometimes, it’s a random twist of fate that makes the difference. For Alex Lambert, having a famous last name was key. He’d been releasing music independently when Miranda Lambert’s assistant stumbled across his song “Cryin’ In the Rain.” She sent it to the country superstar and inquired whether the two were related. “We could be cousins, because she’s from Lindale, TX,” muses the other Lambert, who grew up in Fort Worth. “All my family is from within 30 to 45 minutes of there.”

Regardless of their blood connection, the more famous Lambert loved what she heard. As one of the architects behind Big Loud Texas, a new imprint of Nashville-based Big Loud, she was on the hunt for promising acts. Both Lamberts and the rest of the label’s squad, including fellow artist and Big Loud Texas co-founder Jon Randall, decided to meet up. “I played them a couple songs, and we were off to the races,” tells the singer.

Big Loud was one of approximately 10 labels that courted the soul country performer. Industry attention began in ’22, when Lambert had a viral moment on TikTok. But Big Loud Texas stood out, in part, because other musicians run it. After a career in flipping houses, he’d gone to L.A. to pursue music and eventually began doing whatever his team wanted. “I wasn’t staying true to myself as an artist,” he confesses. “I got burned out.” Now living in Music City, he’s determined to pursue the sounds he loves.

Also, Chris Kappy, founder of his management team Make Wake Artists, stressed that Big Loud was the best choice imaginable. “It was just obvious,” Lambert recalls. “It didn’t feel like we were making a decision. It felt like it was made for us.”

Alex Lambert’s Big Loud Texas debut comes out this year. By way of selecting which songs to put on the record, he hung out and drank tequila with Randall and Miranda Lambert at her home studio. “They knew all my demos,” remarks the crooner. Their deep familiarity with his material reassured him that he’d found the right home. The post Signing Stories: Alex Lambert first appeared on Music Connection Magazine.