Reaction thread #56210
TikTok introduces new Songwriter Features to support its artistsTikTok has announced that it will be introducing new Songwriter Features to aid independent artists in circulating their work across the platform.
The new features will allow songwriters to apply to become certified ‘Songwriter Accounts’. After being approved, artists will add be able to add a ‘Songwriter Music Tab’ to their profile, allowing them to showcase tracks they have written.READ MORE: Ableton Live 12 is still one of the best DAWs out there
“The new features mean that songwriters’ musical works and their shared content will sit side-by-side in one place on TikTok for the first time,” the company explains. “[It will give] songwriters the opportunity to highlight the works they have written or co-written, to share stories about their work, their music and their lives, and to help fans of their music to explore, use, share and save further works from their catalogue.”
The introduction of such Songwriter Features was spurred on by MIDiA’s 2025 Songwriter Survey. The survey found that more than 80% of songwriters surveyed rely on social media to share their work, with nearly a quarter claiming that building a strong social media presence was a top priority for 2025.
Most significantly, MIDiA found that 53% of full-time songwriters share their work on TikTok. In light of the data, TikTok felt the need to honour and support its songwriting community. “We are passionately committed to supporting songwriters at TikTok, which is why we built these tools to celebrate and elevate songwriters and their work on our platform,” Jordan Lowy, Global Head of Music Publishing Licensing and Partnerships at TikTok, says.
While the new features are only currently available in beta, they will hopefully be rolling out to everyone soon. And it’s already being supported by music executives across the industry.
“We’re proud to partner with TikTok on this meaningful evolution in how music is experienced and credited,” Derek Cournoyer, SVP of Global Digital Business at Kobalt Music, notes. “Fans are increasingly fascinated not only with the artists they follow, but also with how songs are written, who’s behind them, and the creative journey that brings them to life.”
“These new songwriter features tap into that curiosity by giving songwriters a dynamic way to showcase their work, and TikTok is leading the way in elevating how their contributions are recognised on digital platforms,” he concludes.
Warner Chappell Music’s Director of Global Creative Services, Laura Willoughby, is also supportive of TikTok’s new Songwriter Features: “This marks a significant step toward boosting songwriter visibility on TikTok. We’re seeing a growing trend of music fans wanting to discover and follow the creators behind their favourite songs, and we’re proud to champion an initiative that enhances in-app songwriter and music discovery.”
Despite TikTok shutting down its music streaming service TikTok Music last year, the platform itself remains a go-to for music discovery. The company’s 2024 Music Impact Report found that 84% of songs that entered the Billboard Global 200 in 2024 went viral on TikTok first, as well as the platform’s ‘Add to Music App’ feature having generated over a billion saves.
Songwriters can sign up to a waitlist to become an official Songwriter Account now.
The post TikTok introduces new Songwriter Features to support its artists appeared first on MusicTech.TikTok introduces new Songwriter Features to support its artists
musictech.com“The new features mean that songwriters’ musical work and shared content will sit side-by-side in one place on TikTok for the first time.”
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