Reaction thread #51662

  • “No AI-driven feature will ever replace your taste, expertise, and storytelling ability – those are what make you exceptional”: Krotos CEO addresses AI concerns from sound designersKrotos’ CEO and founder, Orfeas Boteas, has written a blog on the subject of AI, in which he has addressed concerns that the brand’s tools will replace sound designers.
    Known for its popular Studio software and plugins like Dehumaniser and Reformer, Krotos launched the “world’s first” commercial AI image-to-sound feature – the Ambience Generator V2 – back in January. At the time, MusicTech reached out to Krotos to learn more about its use of AI, and which it stressed to us is not generative.

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    Now, in his open letter, Boteas has further addressed how the brand intends to use AI going forward, and why he feels it will never replace musicians on the whole.
    “I know that every time we release something new, there are concerns about what it means for the industry. One of the biggest questions I’ve been hearing lately is: ‘Is Krotos trying to replace sound designers and composers with AI?’ Let me be absolutely clear: No, we are not,” he says.
    “We do not use generative AI to create sound effects or music. The quality is not there yet. Instead, our focus is on high-quality, human-created content combined with AI-powered tools that enhance workflow, not replace creativity.
    “For example, AI Ambience doesn’t generate sounds, it analyses professionally recorded audio and builds interactive presets from it, to help sound designers create seamless backgrounds more efficiently.”

    Boteas goes on to further address the misconceptions of AI, as he explains that Krotos’ tools are intended to remove roadblocks “so you can focus on the creative decisions that matter”, rather than take your place.
    “Here’s the thing: The best sound designers still rise above the tools they use. No AI-driven feature will ever replace your taste, your expertise, and your storytelling ability, those are what make you exceptional,” he says.
    It seems Boteas feels the skepticism of AI is just the same as the fears that people once had about other technology in the past. In his essay, he cites examples of former panics over the introduction of the DAW, and how people believed it would “replace producers”, or drag and drop video editing tools and smartphone cameras; today, we still need professional video editors and photographers, and these careers have not been wiped out by modern tools.
    “Our goal has always been to help sound designers, composers, and filmmakers bring their ideas to life faster, more efficiently, and with greater creative freedom,” he later adds. “I completely understand initial skepticism toward new tools, especially when AI is involved. But I encourage you to try them and see how they fit into your workflow. Like the many tools that came before, they’re designed to enhance creativity, not compete with it… We’re here to help sound designers and composers, not to replace them.”
    To find out more or read the full letter from Orfeas Boteas, head over to Krotos.
    The post “No AI-driven feature will ever replace your taste, expertise, and storytelling ability – those are what make you exceptional”: Krotos CEO addresses AI concerns from sound designers appeared first on MusicTech.

    Krotos’ CEO and founder, Orfeas Boteas, has written a blog on the subject of AI, in which he has addressed concerns that the brand’s tools will replace sound designers.