Reaction thread #39148
The Art of the RebrandMany artists have changed their name, look, or genre throughout the years, but some have been far more successful and well-accepted by their audience than others. So what marks the difference between a smooth transition and a failed one?
The Art of the Rebrand
www.allmusic.comWhen you're an artist with an established genre and look, it can be difficult to make a change. As people, that's something we're generally pretty adverse to, especially when…
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