Global music streams grew by 33.7% to 7.1tn in 2023 according to Luminate.
That’s 7. 1 trillion music streams last year across the world. The stat comes from research firm Luminate’s 2023 Year-End Music Report, which was published this week:
• The 7.1tn streams were across audio and video services, with that total up 33.7% year-on-year. Of that total, 4.1tn were on-demand audio song streams, up 22.3%.
• Luminate’s report doesn’t state the video total outright, but it’s easy to calculate from its figures for total streams and audio streams. There were 3tn on-demand video song streams in 2023, up 63.3% from the 1.9tn in 2022.
• It may be an uncomfortable topic for music rightsholders to think about, but video streams appear to be growing nearly three times faster than audio streams.
• Luminate’s ‘Track Streaming Pyramid’ data is very interesting in the light of Spotify’s decision to not pay royalties to tracks until they reach 1,000 streams in the previous 12 months.
• According to Luminate’s calculations, 152.2m tracks were streamed less than 1,000 times in 2023. That’s a startling 82.7% of all the audio ISRCs that it tracks for this research.

#MusicIndustry #MusicBusiness #MusicAlly