XCHANGE Celebrates 2 Million TransactionsXCHANGE Market Corp. has achieved a remarkable milestone, surpassing 2 million transactions in music software digital distribution.

Before XCHANGE, music software was normally packaged, shipped, and stocked physically in music retail stores and their warehouses, all for a simple code printed on paper. Launched in 2009, XCHANGE was created as a better alternative to selling audio software in the retail environment. The company serves as a business-to-business purchasing platform for music retailersto order products from manufacturers and then sell these products to its customers online. This strategy allows retailers and manufacturers to expand and scale their businesses globally by networking and connecting to deliver digital software licenses. While simultaneously serving the needs of retailers, XCHANGE offers manufacturers a portal to manage their retail connections, set prices, import digital codes for immediate sale, and create and distribute promotions, all within a centralized interface.

This setup represents a paradigm shift in the way music software is sold and delivered, enabling customers to purchase and receive licenses in seconds rather than days and weeks and eliminating costs associated with manufacturing, shipping, warehousing, and shrinkage. The company boasts of saving countless trees, gas, time, and energy. 2 million transactions on XCHANGE means they have saved the MI industry from creating 2 million packaging boxes for music software.

“Congratulations to XCHANGE on 2 million transactions! It’s been a strong partnership for Sweetwater for over a decade and we look forward to continuing our partnership for many more years. Our shared passion for helping customers achieve their musical dreams as quickly and easily as possible has created amazing growth over these last 11 years.”

- John Hopkins, CEO, Sweetwater

Businesses can participate in this music software boon by joining XCHANGE today. Its digital delivery platform, with an emphasis on automation and integration, as well as subscription and rent-to-own features make it a desirable tool for retailers to deliver countless software titles to customers instantly. There are more than 7,000 products to sell, no reseller fees, no inventory stocking requirements, and products are delivered in seconds anywhere in the world 24/7. More sales, more profits.

Learn more or sign up for free today at www.xchangemarket.com

Major record companies hate AI voice-cloning platforms that don’t pay. The one they hate most was created by a 20-year-old UK student.How the RIAA is tuning its legal attention towards a 20-year-old UK student who is making "quite a lot" of money from his AI site
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Superfan platform Fave raises $2m in strategic funding from Warner Music, Sony Music and moreCompany says that it expects the ongoing funding round to reach $6 million
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Hypebot is giving away 10 Free Badges to Music Tectonics Conference!Hypebot has partnered with the Music Tectonics Conference being held this October 24-26 in Santa Monica, CA, to give away ten free badges to the event. Each badge is currently valued at. Continue reading
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3 Most Important Social Media Trends of 2023In a recent study by Social Media Today reveals three notable social media trends that give music marketers insight into the future. by Bobby Owsinski from Music 3.0 One of. Continue reading
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IEBA Awards celebrate the live entertainment industry’s bestIEBA, a trade group for the live entertainment industry, held its 53rd Annual Conference this week in Nashville. Hosted by Jo Dee Messina, it’s Honors and Awards Ceremony recognized 17. Continue reading
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HiFi acquired by TIDAL parent BlockBesides TIDAL, and now HiFi, Block also owns Cash App, a person-to-person payments app, the buy-now-pay-later platform Afterpay and web hosting service Weebly.
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Universal Music Group’s share price just hit a 12-month high, as company’s market cap climbs to $49 billionNews comes after a number of prominent Wall Street analysts maintained a 'Buy' rating on UMG's stock
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Taylor Swift, Nikki Sixx, Dave Matthews, Rick Allen Donate to Raven Drum Foundation AuctionFor the third year in a row, Raven Drum Foundation (RDF) brings together an all-star group of musicians to raise funds for Veterans, first responders, and others dealing with trauma. In addition to RDF co-founder Rick Allen (legendary drummer of Def Leppard), celebrities who have contributed items include Taylor Swift, Nikki Sixx & Tommy Lee (Motley Crue), Todd Sucherman and Styx, Matt Sorum (Guns N’ Roses, The Cult, Velvet Revolver), Fred Armisen, and many more. Through a partnership with Musicians on Call, a Dave Matthews guitar featuring his one-of-kind hand-drawn artwork will be offered to help fund an ongoing partnership with Raven Drum to bring live music to bedsides in VA hospitals around the country.

Founded in 2001 by Allen and his wife, singer-songwriter and healing arts practitioner Lauren Monroe, Raven Drum Foundation serves, educates, and empowers trauma survivors and communities in crisis, with a focus on Veterans and First Responders. By integrating advocacy, storytelling, music, and arts programs and events, the organization brings the tools and experiences of complementary and alternative medicine (CAM) to support and inspire mental health, resiliency, and unity.

“I recently had the chance to attend a Raven Drum Foundation event and was really impacted by the healing effect the drum circle and joining together in a shared rhythm with a community of people had on me. I’m happy to support Raven Drum’s mission by donating one of my signature bass guitars, along with a few other items, including a scarf worn on stage with Mötley Crüe, some signed books, and my custom picks.” - Nikki Sixx (Mötley Crüe)

More info and bid on the items here: e.givesmart.com/events/yuD/i/_All/#itemnTeq

Spotify issues guide to help Artists to ‘Get Ready For Wrapped’Spotify’s annual Wrapped year-end recaps have become a common cultural moment for fans and the artists they love. To help artists prepare to make the most of the moment, Spotify. Continue reading
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How Roc Nation streamed a last-minute Victory rooftop showcaseSingle shares how they helped Roc Nation and Victory tackle the challenge of planning, promoting, and putting on a last-minute livestream show for Victory. from Single Roc Nation recently held. Continue reading
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6 Creative Ways to Stand Out from the CompetitionThe music industry is a competitive sea of talent, making it difficult to make waves. Here are a few ways you can use your creativity and business skills to get. Continue reading
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"How are you doing with this insane pace of the music industry?..
There is so much flux. A couple weeks ago MIDiA Research’s Mark Mulligan told us if you are following the rise of daily music releases from 60,000 per day to 120,000 per day, it’s time to get ready for the reality of 1 million tracks per day! What photographers faced with the release of the iPhone and the rise of Instagram, music is finally facing. The appetite for music has never been stronger and the tools for new music creators have never been cheaper and more plentiful, including a way to reach a massive audience. Mark says the post-streaming era is already here and it brings together the creator economy, super fandom, and AI." Well said Dmitri Vietze ( #MusicTectonics ).
#MusicIndustry #MusicBusiness #MusicTechnology

Reservoir acquires catalog of Latin Music hitmaker Rudy PerezAgreement also includes a publishing deal for his future works
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CRAS Connects With Famed L.A. Studios for StudentsConnecting with potential internship providers and full-time employers is vital prior to graduation for students in the pro audio industry. When a student’s school takes the initiative to visit with these professionals on the students’ behalf to begin, nurture, and grow those relationships, that’s when they know their choice of a top-tier educational institution goes far beyond the classroom.

And that’s just what members of the Internship Department and Student/Alumni Services Department with The Conservatory of Recording Arts & Sciences (CRAS; www.cras.edu), the leading institution for audio engineering education, recently completed with visits to 21 leading Los Angeles-based recording studios over a three-day period.

“We just visited one of the top markets for the audio industry, where a large majority of our students and alumni relocate for their careers,” explained Rachel Ludeman, CRAS Employment Coordinator. “One of our main purposes for our travels is to connect the face with the name, give CRAS an actual personality, and not just be another school bombarding them with phone calls and emails wanting to place students with them. Those we visit with always appreciate our willingness to travel to them and discuss not only what they can do for our students, but, just as importantly, what our students can do for them.”

CRAS creates genuine relationships and connections with management in order to better understand what their needs are, dissect their business model and how they operate, and what makes them unique. That way, CRAS can better create a harmonious, mutually beneficial relationship, and provide them with the best interns and employees possible.

“Working with Rachel and CRAS hasn’t just been a genuine pleasure, but it has also served as a truly valuable resource for us at Formosa Interactive,” said Nick Mortillaro,Senior Recording Engineer, Formosa Interactive Los Angeles. “We've hired numerous CRAS grads onto our voiceover team in both freelance and full-time capacities, and I’ve been nothing short of impressed with the consistently high caliber of folks that Rachel has referred to us. Not only have they shown up with the relevant knowledge and skills, but also a hunger and drive to keep learning, which is always great to see. CRAS is doing something right, that's for sure.”

Formosa Interactive is home to the world’s best creative talent, leading edge technology and workflows, and a player-first culture that creates end-to-end creative content for global developers and publishers on every screen and platform.

Kirt Hamm, CRAS administrator said that CRAS also takes note of industry trends and equipment these facilities are currently using. “CRAS is always striving to be one step ahead and want to see where the trends are, so we can better educate our students to be ready for the workflow out in the real world.”

Beyond visiting with an enormous amount of facilities in a short time span, CRAS also makes it a point to connect with its alumni during these meetings, and reconnect with its community. As a result, CRAS held a meet-up at a local LA tavern during this most recent trip, and were incredibly overwhelmed by the turnout where nearly 100 graduates attended.

“CRAS was the best decision of my entire life and it took me to places I never thought I'd be,” explained Robert Kupsch, assistant engineer at Formosa Interactive and a 2022 CRAS graduate. “I’m incredibly thankful for all of the help and support for all the staff members at CRAS. We couldn’t do it without them!”

Added Conor Lynch, CRAS Director of Student Services, “This event is always successful because it gives our graduates a chance to network with each other, reconnect with their CRAS family, and discuss what that next gig/connection may be. We actually had three graduates obtain work because of this particular get-together, and a student got their internship lined up because of a graduate they met there. This was networking at its finest!”

CRAS members on the trip are also all graduates of the program, so they understand the gear selection the studios have that CRAS interns and grads work with daily.

“I know I can speak for all of us that we truly get excited when we can see how things are put together in these facilities first hand,” said Ludeman. “I think this is also recognized by the management, and they notice that we understand and appreciate the craft on a deeper level. I'm always blown away by the affect CRAS has made in the audio industry, and this specific trip to LA was truly remarkable. With more than 30 years of educating audio engineers, our footprint is becoming immense. It has become commonplace to run into numerous CRAS graduates working in the field, wherever we go. Our alumni are proud to be CRAS and I’m thrilled to be a part of that movement.”

The Conservatory of Recording Arts & Sciences is composed of two nearby campuses in Gilbert and Tempe, Ariz. A CRAS education includes broadcast audio, live sound, film and TV audio, music, and video game audio, all taught by award-winning instructors who have all excelled in their individual fields, including sound reinforcement, audio recording and production, digital recording, troubleshooting/maintenance, and music business.

CRAS structured programs and highly qualified teaching staff provide a professional and supportive atmosphere, which is complemented by its small class sizes allowing for individual instruction and assistance for students in engineering audio recordings. CRAS has been providing quality vocational training in audio recording for more than three decades. The curriculum and equipment are constantly being updated to keep pace with the rapid advancements in the music and sound recording industries. CRAS’ course offerings and subject matter have always centered around the skills and knowledge necessary for students’ success in the audio recording industries.

The 11-month program is designed to allow every student access to learn and train in all of the Conservatory’s studios which are comprised with state-of-the-art audio recording and mixing gear, the same equipment used in today’s finest studios and remote broadcast facilities, including Pro Tools Ultimate, API Legacy consoles, SSL AWS consoles, Studer Vista consoles, and much more. All students must complete a 280-hour industry internship to graduate from the Master Recording Program II that may ultimately lead to industry employment.

For more information on the Conservatory of Recording Arts & Sciences, please visit www.cras.edu, contact Kirt Hamm, administrator, at 1-800-562-6383, or email to info@cras.edu.

Image caption: (l-r) Rachel Peller (CRAS Internship Coordinator), Eric Fleming (CRAS Internship Coordinator), Rachel Ludeman (CRAS Employment Coordinator), Robert Kupsch (assistant engineer at Formosa Interactive and a 2022 CRAS graduate), and Conor Lynch (CRAS Director of Student Services & Internship Coordinator) at Formosa Interactive during CRAS’ Internship Department’s and Student/Alumni Services Department’s recently completed visits with 21 leading Los Angeles-based recording studios.