From Spotify’s ‘superfan clubs’ to Apple Music’s spatial audio royalty boost… it’s MBW’s Weekly Round-UpThe five biggest stories to hit our headlines over the past seven days…
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The Future of Superfans: Four industry experts weigh inExecutives from Fandiem, Linktree, Another Management Company, and a Senior Analyst at MIDiA weigh in on what’s driving the music industry’s latest obsession with superfans, what it means for artists,. Continue reading
The post The Future of Superfans: Four industry experts weigh in appeared first on Hypebot.

4 proven strategies to turn Casual Fans into Superfans“Streaming platforms like Spotify are essential for artist discovery, but to cultivate lasting superfans, you must extend beyond streaming,” writes the smart team at Single. “Superfans crave exclusive content, unique experiences, and. Continue reading
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The best ways to serve and even spoil your SuperfansThis week’s Hypebot Flashback Friday post resurfaces a guide to keeping a community of superfans loyal and happy. In it, musician, teacher, and artist advocate Ben Weinman explains how to. Continue reading
The post The best ways to serve and even spoil your Superfans appeared first on Hypebot.

Warner Music Group launches new Brazil HQ and creative hub in Rio de JaneiroThe new hub houses the operations of Warner Music Brazil, Warner Chappell Music Brazil, and ADA Brazil
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The Legal Beat: Blackpink Members Go Solo South Korean K-pop super-group Blackpink announced that they were re-signing with their record label as a group, but not as solo artists. 

Blackpink members Jennie, Jisoo, Rose, and Lisa will pursue their solo careers after they decided not to renew their individual contracts with their record label, YG Entertainment. YG issued the following statement: 

“Blackpink recently renewed their contracts with YG for their group activities, and we have agreed not to proceed with additional contracts for [the members] individual activities... We will do our utmost to support Blackpink’s activities, and we will cheer on the members’ individual activities with warm hearts.” 

YG’s statement was interesting in that one would think they would have preferred to keep them signed for their solo careers because of the success of the group. But apparently the members were free not to resign as solo artists. 

YG formed Blackpink in August of 2016 and they have gone on to win such awards as the 2023 MTV Video Music Award for the Group of the Year. They also became the first K-pop group to headline at the Coachella Valley Music and Arts Festival. 

The individual members of the group have embarked on solo projects before. But they spent most of 2023 on their worldwide concert tour supporting their 2022 album, Born Pink. 

Jennie recently announced that she has founded a new company called Odd Atelier (OA). It is basically a record label that will be “a space that aims to create new things that attract attention in a different way from is usual or expected.” 

In 2021 Jennie and Rose released solo albums and Jisoo did so in 2023. 

There is a long history in the music industry of members of groups branching out to pursue successful solo careers. For instance, the solo careers of the Beatles John Lennon, Paul McCartney, and George Harrison. Or the individual careers of Beyonce, Diana Ross, Michael Jackson, Crosby, Stills and Nash, Justin Timberlake, and Harry Styles. 

But why do artists decide to go solo when they have been in very successful groups? There are several possible reasons: 

1. Creative control. Artists may feel like they can do more of what they want to do. For instance, George Harrison felt like Lennon and McCartney treated him like a little brother (he was a little younger than them) and they only gave him a few songs on each album while contributing the lion’s share with their own compositions. George felt he had a tremendous amount of good material so when he went solo after the Beatles broke up his first release was a three-album masterpiece All Things Must Pass in November of 1970. 

2. Financial incentives: Why split the income with a group when you can receive more of the pie as a solo artist? 

3. Group friction: As time goes by often friction arises among the members leading to the dissolution of the group and the pursuit of individual careers (think Crosby, Stills, Nash and Young). The post The Legal Beat: Blackpink Members Go Solo first appeared on Music Connection Magazine.

A year after he took charge as CEO, Robert Kyncl has quietly transformed Warner Music Group’s leadershipKyncl has hired multiple execs from his former employer, Google/YouTube; others have been handpicked from Disney, Instacart, Mastercard, and Justworks
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AI-made music can now be easily uploaded to SoundCloud, thanks to a trio of new dealsCompany inks deals with Fadr, Soundful, and Voice-Swap
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Spotify signals Superfan Clubs are coming soonSpotify is signaling the addition of in-app “superfan clubs” that would enable artists to monetize their most loyal fans. The news came in a Spotify blog post celebrating the changes. Continue reading
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How Artist-Fan relationships can make or break an ArtistAt the core of every discussion about superfans is the importance of the direct artist-fan relationship. Marketing expert Jason Lekberg shares strategies and tools that empower artists and their teams. Continue reading
The post How Artist-Fan relationships can make or break an Artist appeared first on Hypebot.

Everything you need to know about X (FKA Twitter) heading into 2024Twitter may have died in 2023, but despite all the turmoil, the renamed X is alive, well-trafficked, and making major changes and improvements as we enter the new year. by. Continue reading
The post Everything you need to know about X (FKA Twitter) heading into 2024 appeared first on Hypebot.

"...allowing artists to lock individual pieces of audio content, and charge for access to it, could be a new way for Spotify to let artists generate potentially significant additional revenue from superfans."
https://www.musicbusinessworldwide.com/did-spotify-just-confirm-that-superfan-clubs-are-coming-to-its-platform/

Superfans, superfans, superfans... When market is changing but #majors want to continue their domination position.
#MusicIndustry #MusicBusiness #decentralization

Audeze Announces Dolby Atmos Integration, to Host Workshops at NAMMAudeze, premium headphone manufacturer, has announced the official release of the head tracking integration for their Maxwell headsets, expanding support for Dolby Atmos® binaural rendering at NAMM 2024.

Audeze will also host interactive workshops throughout the show with Grammy winning recording engineers and artists, building on the growing interest in using headphones for mixing, mastering and spatial audio.

NAMM attendees will have the opportunity to learn from and interact with legendary recording engineers who’ve worked with the likes of Beyonce, Tom Petty, Red Hot Chili Peppers and more.

Space is limited for these workshops that run from Thursday January 25th to Saturday January 27th, 12PM-4PM.

For the detailed schedule check the Audeze website.  

The post Audeze Announces Dolby Atmos Integration, to Host Workshops at NAMM first appeared on Music Connection Magazine.

Rick Gerson’s Alpha Wave Global, backer of Elon Musk and X, has invested in GammaGamma's logo started appearing on the section of Alpha Wave's homepage reflecting its investments earlier this month
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Did Spotify just confirm that ‘superfan clubs’ are coming to its platform?Spotify appears to have revealed this information in a blog post
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