ALBUM REVIEW OF "ALMOST HOME" BY GHOST HOUNDS (8/10)Gibson RecordsProducer: Chris Lord-Alge For this Nashville septet, it’s all about tradition, vivid imagery, and storytelling. Guitarist Thomas Tull’s words and lead vocalist SAVNT’s diverse and expressive delivery ignite all 11 songs with zeal. Their modern roots rock sound is mixed with country and blues. Highlights include the Stones-ish “She Runs Hot,” SAVNT and Patty Griffin’s duet on “Long Ride Home,” the emotionally riveting “You’ll Never Find Me,” and the familial and familiar “House A Home.” Their musical wheelhouse is boundless. The post ALBUM REVIEW OF "ALMOST HOME" BY GHOST HOUNDS (8/10) first appeared on Music Connection Magazine.

Product Profile: Universal Audio Apollo x8 Gen 2 Audio Interface The Universal Audio Apollo x8 Gen 2 Audio Interface (Ax8G2) stands out as a flagship choice for professional music producers, engineers, and recording artists seeking a high-end audio interface with cutting-edge features. Designed for professional studio setups, the Ax8G2 offers class leading AD/DA conversion, real-time UAD processing, and an abundance of connectivity options. The Ax8G2 is housed in a road-worthy 1U rack-mountable chassis. The Ax8G2’s elegant metal finish and sturdy construction reflect Universal Audio’s commitment to premium build quality. The Ax8G2 features four Unison-enabled preamps which allow users to emulate the exact impedance, gain staging, and behavior of classic preamps from Neve, API, Manley, and other legendary brands. The front panel includes essential controls such as a high-resolution metering display, preamp gain knobs, headphone outputs, and input selection buttons. The LED meters provide real-time feedback on input, output, and overall level, ensuring precise monitoring during your tracking and mixing sessions.All of the converters on the Ax8G2 have been upgraded to Universal Audio’s elite-class 24-bit/192kHz converters that offer superior dynamic range and ultra-low distortion. These converters offer the sharpest stereo image and most detailed playback of any Apollo interface to date. The Ax8G2’s converters provide an impressive 130 dB dynamic range on the DA side and 123 dB on the AD side, ensuring pristine sound reproduction. The upgraded Ax8G2 monitor and headphone outputs now have significant improvements in dynamic range and total harmonic distortion.The Ax8G2 features Hexa Core DSP processing powered by six SHARC processors dedicated to running Universal Audio’s extensive library of UAD plug-ins. This provides plenty of real-time processing capability to allow you to confidently track and mix high track count sessions with Universal Audio’s analog-modeled plugins, such as classic compressors, EQs, reverbs, and tape machines, without taxing your computer’s CPU and with zero latency.The Ax8G2 is built for home and commercial studio environments and includes 4 Unison-enabled mic/line preamps, eight line inputs and eight line outputs (both with balanced TRS) two Hi-Z instrument inputs (which are located on the front panel), dedicated monitor outputs (stereo TRS), two independent headphone outputs, optical ADAT and S/PDIF I/O Word Clock I/O (BNC), and Thunderbolt 3 connectivity.The inclusion of Thunderbolt 3 ensures ultra-low latency operation and high-bandwidth communication between the interface and your Mac or PC. This makes the Ax8G2 an excellent choice for large-scale recording sessions and high-track-count projects.Like the Apollo x8 Gen 1, the Ax8G2 can support up to 7.1 surround sound monitoring. This is particularly beneficial for producers working in film, TV, and game audio production. The Ax8G2 dedicated monitor control functionality allows users to seamlessly switch between different speaker configurations, control volume levels, and manage multiple monitoring setups.All Apollo interfaces from the Twin x to x16 come with full monitor controller functionality. Let’s say you started your journey with Universal Audio’s interfaces with a desktop version of Apollo—like the Twin x or x4—that unlocks the ability to use the Universal Audio’s DSP plugins and allows you to experience real-time workflows like I mentioned earlier. The Twin x or x4 interfaces also have a built-in talkback mic, and you can talk directly to an artist or collaborator just like you would in a pro studio. If you add an Apollo rack interface into your studio rig (like Apollo x6, x8, or x8P), that Apollo Twin x or x4 will now become your remote monitor controller which you can use to switch between your loudspeakers connected to the rack unit, sum to mono, dim and talk back to speak with someone you’re helping to record. In an expanded system where you’re integrating your Ax8G2 and Apollo Twin in the same setup, you will be able to leave your Ax8G2 in the studio, pick up your Twin X or X4 desktop unit, and head out to your remote session. Apollo Monitor Correction, which was introduced in X8 Gen 1, now incorporates Sonarworks Sound ID Reference room correction software, which integrates directly with the Ax8G2. Sound ID Reference helps you hear your music more accurately by checking how different speakers sound in a room and fixes any problems such as room modes and standing waves which can cause peaks and dips in the frequency response of your listening environment. This enables you to create, mix, and master all of your music with the same confidence and accuracy that you might have if you had rented a pro studio for your project.There’s also a useful new bass management tool in the Ax8G2. This isn’t a part of the Sonarworks software but it’s especially helpful if you are looking to manage complex speaker setups. The bass management tool allows you to configure the correct crossover, slope, and trim without having to awkwardly fiddle with the controls from behind the unit. The bass management is available for Apollo x Gen 1 and Gen 2 interfaces and does not require any further purchase or third-party software. Assistive Auto Gain is a brand new feature that’s exclusive to Ax8G2 interfaces and it takes the guesswork out of gain staging. Assistive Auto Gain, accessible through UAD console, will automatically set all your levels—even across classic recording console unison emulations such as API, Neve, and SSL20—all of which makes setting for high channel count tracking sessions (like recording drums) a breeze.Today, many popular UAD plug-ins are available natively and work even when you’re not plugged into your Apollo. This means you now have even more flexibility in how you mix and master; it also means you’re no longer required to use UAD-2 versions when tracking and mixing. If you want to collaborate with other musicians who don’t own Apollo’s or mix when you’re away from your Apollo, you have the flexibility of using native plugins, which sound just as good as the UAD-2 versions. One of the biggest changes with the Ax8G2 is the added-value software packages that are included with your purchase. Apollo x8 Gen 2 comes with the Essentials + version. You get auto-tune real-time access, plus over 25 more plugins like the LA-2A, Pultec, UA-610B, and much more. Apollo Twin x, x4, x6, x8, and x8P Gen 2s come with the option for the Studio Plus version and includes the flagship Auto-Tune Real-Time X. Plus, you get 50 more plugins including the legendary Avalon VT-737, 1176s, Fairchild 660 and 670, Lexicon 224, Studer A800 tape machine, and so much more. There is a ton of value in this bundle, and it includes Unison UAD-2 and native plugins. The Ax8G2 is a versatile and powerful professional tool for recording, mixing, and monitoring professional level projects. The Unison preamps and new elite-class 24-bit/192kHz converters provide exceptional tonal flexibility, allowing users to shape their sound with precision. The Hexa Core DSP ensures that even large sessions with multiple plugins run smoothly, freeing up your computer resources for other tasks. The Ax8G2 is a solid choice for professional home and commercial recording studios. If you’re in the market for a new recording interface or are looking for an upgrade, the Ax8G2 is well worth checking out. Highly recommended!The Universal Audio x8 Gen 2 Audio Interface is available now starting at $2,899. Find out more at uaudio.com.The post Product Profile: Universal Audio Apollo x8 Gen 2 Audio Interface  first appeared on Music Connection Magazine.

Music Business News Last WeekIt was a busy week by any definition and music business news last week was no exception with MIDiA reporting on music subscribers, a look at My Seats, Crokomoko testing. Continue reading
The post Music Business News Last Week appeared first on Hypebot.

DIY and Independent Musician News Last WeekLast week, our tips, advice and independent news covered house concerts, YouTube Shorts, current music marketing trends, and more...
The post DIY and Independent Musician News Last Week appeared first on Hypebot.

BOOK STORE: "LONDON CALLING, NEW YORK NEW YORK" BY PETER SILVERTONEnglish journalist Peter Silverton sadly died in 2023. It’s a great tribute to the man, therefore, that he left us with this fascinating look at two songs about two cities—The Clash’s “London Calling” and Frank Sinatra’s “New York New York”—that were cut within weeks of each other. Silverton examines the impact that the two classics had on their respective namesakes while digging deep into the societal reflections in the lyrics. What may have been a coincidence of timing turned into an essential read.(Paperback) $20The post BOOK STORE: "LONDON CALLING, NEW YORK NEW YORK" BY PETER SILVERTON first appeared on Music Connection Magazine.

Live Music Stocks 3.24-28.25: Another Rollercoaster WeekLast week 3.24 - 28.2025, the live music sector experienced varied performance while broader stock markets faced significant challenges influenced by inflation concerns and trade tensions.​
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Fernando Cabral de Mello named CEO of Sony Music Entertainment BrazilSony Music Latin Iberia has announced a new organizational structure for its operations in Brazil
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Music revenue growth is slowing as subscribers increaseIt's not really the headline most musicians or label heads want to read: music revenue growth is slowing even as subscribers are increasing. To put it another way, more people are paying to listen to music, but on average they are paying less and less for it.
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Native Instruments Claire: Avant Piano PluginNative Instruments describes their new piano virtual instrument Claire: Avant as an “avant-garde instrument, developed in collaboration with Galaxy Instruments, [which] transforms the sounds of a 10-foot Fazioli concert grand piano into a canvas for experimental soundscapes, featuring unconventional techniques that bring out the raw textures and hidden harmonics of the instrument. A piano like no other, Claire: Avant is a bold reimagination of the piano, capturing the character of a 10-foot Fazioli F308 concert grand, one of the world’s most revered and sonically rich pianos. Known for its exceptional craftsmanship, extended resonance, and powerful low end, the Fazioli F308 delivers a depth and clarity that few instruments can match. Recorded with the lid off, Claire: Avant unveils the intricate resonances, overtones, and percussive textures often lost in traditional sampling. From metallic hits to delicate droplets, deep basses to high-grit tones, it invites artists to explore new sonic territories with scraped, struck, plucked, and dampened articulations.”The next evolution of their sampling capture of the Fazioli Grand Piano Claire, Claire: Avant is not designed to be a standard capture of a Grand Piano. Optimum for film scores or any music where a different piano sound is desired, many of the timbres available would fall into the category of prepared piano. Claire: Avant is designed to be expressive and unconventional. Claire: Avant introduces nine distinct articulations and preparations, including: brushed textures, Flageolet harmonics, damped una corda, soft, rubber and metal mallets, muted strings, wooden and ivory plucks. All these unique articulations are very malleable, which multiple mic variables and tonal combinations of textures that make Claire: Avant an enormously powerful and deeply variable sonic palette. Claire: Avant features the NI’s Particles engine, enabling each note to evolve with dynamic harmonic textures that change over time. The Particles Engine aims to inject dynamic and organic elements into your music by triggering and processing additional samples, or "particles," in response to your keyboard inputs. Combined with 40 custom presets for Kontaktʼs Pattern Tool, the instrument creates organic sequences and randomized textures.Native Instruments is one of the top leading companies in sampling. The innovation and depth of Claire: Avant is remarkable and not something that can be explored in one day. Featuring 122 presets, the sonics are top notch and unusual sounds are in every patch. The presets sound incredible and can be further edited substantially. This is an instrument that will continue to provide textures and inspiration for those inclined to explore it. Claire: Avant works both as a standalone application or as a plugin within Kontakt 8 and requires the very latest version of Kontakt 8.2.Claire: Avant $99; Special Bundle Offer: Claire: Avant and the Claire grand piano $199For more, visit native-instruments.comThe post Native Instruments Claire: Avant Piano Plugin first appeared on Music Connection Magazine.

Dua Lipa wins copyright lawsuit over hit song Levitating (with a little help from Ed Sheeran)Warner, Sony, and Universal were all co-defendants, as were Lipa's co-writers on the global smash
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Bastille’s Dan Smith on how scalpers hurt artists and fansBastille frontman Dan Smith is not the first artist to call out predatory ticket resellers. But he has done a particularly effective job of articulating how scalpers hurt artists and fans.
The post Bastille’s Dan Smith on how scalpers hurt artists and fans appeared first on Hypebot.

Music subscriber market shares 2024: Slowdown? What slowdown?Record label streaming revenue growth slowed to 6% in 2024 but there was no such slowdown in subscriber growth. In our just published ‘Music subscriber market shares Q4 2024’ report, we reveal that the 85 million net* new subscribers added in 2024 was only two million less than in 2023, resulting in 818 million subscribers and growth of 12% i.e., around double label revenue growth. 

So, just what is going on? How could subscriber and revenue growth become so de-coupled? Normally, the answer for music industry questions like this is ‘it’s complicated’ –but this time it is not. It can be boiled down to two key things: Global South and incentivised growth.

On to those in a bit, but first market shares:

Spotify continues to set the pace: Spotify’s market share (32%) is around where it was in 2015 and has remained relatively stable in all the intervening quarters. That might sound like stasis, but it is anything but. Between 2015 and 2024, the global base of music subscribers grew by more than 850%. So, to maintain market share, Spotify has had to grow at a similar rate. During 2024, Spotify added 28 million subscribers in 2024, that is more than the combined total number of subscribers added by the 2nd, 3rd, and 4th largest DSPs (Tencent, Apple, and Amazon). The simple arithmetic is that when you command a strong market lead, you have to add a lot more subscribers than the rest to maintain your market share. It is easy to take Spotify’s success for granted. Don’t! This is what a highly effective company that retains an obsessive appetite for growth looks like

Tencent Music Entertainment: Even though it operates in China, Tencent  is the 2nd largest DSP globally, with 120 million subscribers. What is more, it grew so strongly that it slightly increased global market share in 2024. Though its key competitor NetEase Cloud Music grew even faster and so gained China market share at Tencent’s expense

Apple Music and Amazon Music: Apple and Amazon held onto 3rd and 4th spots respectively, but both had underwhelming 2024s, adding just six million subscribers between them

YouTube making up ground, fast: In percentage terms, YouTube was the fastest growing global DSP in 2024, growing market share and only missing out on knocking Apple off 4th spot by a margin in the low hundreds of thousands. Spotify and YouTube are the ones setting the global pace and though YouTube is far behind Spotify globally, it is the top DSP in a number of key Global South markets, including India

Now, on to why subscriber growth is so much faster than revenue growth:

1 – The Global South

The Global South (by which we mean regions that are not North America and Europe) is now the music industry’s growth engine. Last year we entitled our music forecasts report ‘Rise of the Global South’ and our view was borne out in 2024, with these regions accounting for 78% of all subscribers added in 2024. Let that settle in for a moment: four fifths of all subscriber growth came from outside of Europe and North America. Of course, those two regions still account for the majority of revenues, but as subscriber growth slows in those markets, it is lifting off elsewhere. This is nothing less than a rebalancing of the global music industry.

Which creates a major uncoupling of growth metrics for Western rights holders. Global South markets have lower ARPU and Western repertoire share is low there. So, Western rights holders see a double discount on subscriber value compared to Western markets.

2 – Incentivised growth

In the first phase of streaming growth, ad supported users acted as the key means of converting subscribers. In mature Western markets, most people on free tiers are there because they like free stuff rather than being prospective subscribers. This is why free trials have become the key tool for driving conversion. In saturated Western markets, it seems that these trials are being used liberally to try to squeeze out the last pockets of subscriber growth. In turn, denting ARPU. 

Consider the case of the US: According to the RIAA’s figures, subscription revenue grew by 5.3% and ARPU growth was 1.9%. Meanwhile US inflation was 2.9% but the streaming price ‘inflation’ rate was 9.1%. So, a $1 price increase resulted in ARPU decreasing by one percentage point in real terms (ie inflation adjusted).

Foundations for more growth

2024 was a great year for global subscriber growth and was a particularly good year for Spotify, YouTube, Tencent, and NetEase. The divergence between revenues and users is clearly cause for concern, but it is better for the long term to be growing subscribers as once you have them monetised you can start focusing on growing monetisation. Hello supremium.

*All growth figures refer to net additions i.e., the difference between the total number of subscribers one year to another. They do not account for churn. The total (gross) number of subscribers added is significantly higher. The net figure thus refers to the total after churned out subscribers have been removed from the totals.

Google makes it easier to log more YouTube Shorts viewsGoogle is changing how it counts YouTube Shorts views and for once its good news for creators.
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Love’s Arthur LeeMarch 7, 2025 was the birthday of singer/songwriter Arthur Lee. Love’s co-founder.    High Moon Records has slated for 2025 release, Just to Remind You. It’s a compilation album sourced from Arthur’s trove of tapes, recorded during the last fifteen years of his life, most of these songs are being heard here for the first time ever. Arthur asked his wife Diane Lee to issue them after his death. Having been hospitalized for several months, Lee realized he was losing his fight with Leukemia, and asked Diane to oversee the release of a final record of his unreleased songs. Although many of the tracks were in various stages of completion, Lee left some specific musical notes to execute his vision. High Moon Records previously issued Love’s Reel-To-Real and Black Beauty. Guitarist Johnny Echols is the co-founder of Love.   In 2012 and 2017, I interviewed Echols about Arthur Lee and Love, and Johnny’s memories of Love’s Forever Changes.  Portions first appeared in my books Turn Up the Radio! Rock, Pop and Roll in Los Angeles 1956-1972 and 1967 A Complete Rock History of the Summer of Love.   HK: How did the concept of Forever Changes begin? JE: We started with kind of an idea after hearing the Beatles’ Sgt. Peppers. And we decided that we wanted to do something that had horns and strings and we knew from the very start how this album was going to be. And what we were going to do and that we were going to try to make this what we would consider our magnum opus. This was gonna be the thing that defined us. And it was either we were gonna take off and just go all the way or something was gonna have to happen. We were going to really leave the three-minute pop song format. We were getting bored of the three-minute rock tune and wanted to push it. We knew with Sgt Pepper’s there was a whole new sonic thing going on. Absolutely.  “The material and concepts of an outline of it were written before we went into the studio. Arthur was not very much of a guitar player. He could play a few chords and basically would sing the songs to me and basically play the outline of them and then I would get together with Kenny mostly and we would work out some structure for the song. Bryan had a way, kind of a counter point that he would do with his finger picking that would work against what we were playing. We would always have the rehearsals with Kenny and me first and then Michael Stuart. We would rehearse with acoustical instruments, or sometimes at a friend of ours who had a house, Joe Clark. He lived in the Valley and we’d go to his place. Sometimes we would rehearse in the daytime at the Whisky. But mostly at one of our houses.  “My role with Arthur and Bryan was basically an ombudsman to kind of keep these two personalities happening. “So, I knew that from the very start to keep. Because they would have been at loggerheads all the time. Because they liked the same chicks, if you listen to some of the songs. That is rock ‘n’ roll. That’s tight, of course, but there was always that strong tension between the two of them and I was always stuck there in the middle kind of keeping the peace but also drawing the best out of them that I could. Because otherwise, you know, Bryan was very much a show tune kind of guy and I knew we could not release show tunes so we had to do a lot of work on his songs to meld then into something that was acceptable to an audience that we were developing.”  For the full interview, visit https://cavehollywood.com/loves-arthur-lee/The post Love’s Arthur Lee first appeared on Music Connection Magazine.

AI music remixing platform Hook raises $3m from Kygo’s Palm Tree Crew, The Raine Group and moreHook’s unique selling proposition is that it offers a remedy to the proliferation of unlicensed content on social media
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