From HYBE’s $400m+ in Q3 to Kobalt’s partnership with Morgan Stanley… it’s MBW’s Weekly Round-UpThe five biggest stories to hit our headlines over the past seven days
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How artist subscriptions and two-tier payouts are perfect together [Mark Mulligan, MIDiA]Two-tier payouts is coming to music streaming and along with it concerns about how it will affect long-tail artists. Mark Mulligan suggests ways in which Spotify and other DSPs can. Continue reading
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How indie artists can tap into the Brazilian music marketBrazil is full of unique venues, enthusiastic fans, and a wide variety of music tastes, perfect for any indie artist looking to expand their horizons. by ERIKA PARR of DIY. Continue reading
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What are sped-up songs and why are they so popular?This week’s Hypebot Flashback Friday resurfaces a post that goes deeper into one of the main culprits described in this week’s article on how 1 million modified tracks on streamers. Continue reading
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Live Nation has already sold 140m tickets to its shows this year – 19m more than in the whole of 2022Concert promoter posted revenues of $8.2bn across all of its divisions in Q3, up 32% YoY
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Talking ‘garbage’: How can Spotify and co sort the dregs of the music business from the hidden treasures?On Sir Lucian Grainge's bluntness, Believe's rebellion, and why a careful balance is required to find a true 'artist-centric' formula
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Metalliance book is finalist for NAMM Technical & Creativity (TEC) AwardsThe METalliance book "Recording and Mixing Drums" is a finalist for the 39th Annual NAMM(r) Technical Excellence & Creativity (TEC) Awards in the category of Audio Education Technology. The book is authored by award-winning audio engineers/producers Al Schmitt, Chuck Ainlay, Ed Cherney, Elliot Scheiner, Frank Filipetti, George Massenburg, and Niko Bolas. 

Presented at The NAMM Show, The NAMM TEC Awards are bestowed annually in celebration of the pro audio community by recognizing the individuals, companies and technical innovations behind today's sound recordings, live performances, films, television, video games and other media.

Click here to vote: https://www.tecawards.org/2024/voting 

Don Was, in the foreword, says, "METalliance Drums is the holy grail of a century's worth of drum recording knowledge."

"Recording and Mixing Drums" features specific in-depth sections with photos and diagrams from each of the METalliance members and their detailed takes on the art of recording drummers. For more information and where to buy the Recording And Mixing Drums eBook & Paperback click: 

http://www.metalliance.com/academy-resources/recording-and-mixing-drums

All finalists will be celebrated at The 2024 NAMM Show at the TEC Awards, a special, communal reception designed to gather the crossroads of the industry to applaud the achievements of the researchers and developers, product designers, marketers, and innovators behind the innovations. The event will be held on the campus of the Anaheim Convention Center on the evening of Saturday, January 27. Learn more about the TEC Awards at www.tecawards.org. 

ABOUT THE METALLIANCE

Established in 2005, The METalliance (Music Engineering and Technology Alliance) is composed of top award-winning audio engineers/producers Chuck Ainlay, Niko Bolas, Jimmy Douglass, Frank Filipetti, George Massenburg , Sylvia Massy and Elliot Scheiner. The METalliance works with producers, engineers, educators and manufacturers to further the best practices and technology developed in modern recording and to help insure the skills and techniques that have developed through the history of recording are carried forward. 

METalliance

METalliance: strategic union of music producers and engineers dedicated to the highest standards of audio and delivery of music, securing the art through recording technology in all its evolving modern forms.

ABOUT THE TEC AWARDS 

Presented annually by NAMM during The NAMM Show, The NAMM TEC Awards recognize the individuals, companies, and technical innovations behind the sound of recordings, live performances, films, television, video games, and other media in Technical and Creative Achievement Categories. The Innovation Award is given at the event in tribute to musical artists and others whose work has exemplified the creative application of audio technology. Through its Hall of Fame, The TEC Awards also honors the pioneers of audio technology and the music industry's most accomplished producers and audio technicians. The NAMM Foundation's TECnology Hall of Fame celebrates innovations and groundbreaking technical achievements of the past. For more information, visit www.tecawards.org or follow TEC on Instagram and YouTube. For photos from last year's event, visit https://namm.pixieset.com/ns23_texc/

About NAMM

The National Association of Music Merchants (NAMM) is a not-for-profit association with a mission to strengthen the $17 billion music products industry. NAMM is comprised of approximately 15,000 member companies and professional members located in 104 countries and regions. NAMM events and members fund The NAMM Foundation's efforts to promote the pleasures and benefits of music and advance active participation in music-making across the lifespan. For more information about NAMM, please visit www.namm.org or follow the organization on Facebook, Instagram, TikTok, YouTube and LinkedIn.

Concord acquires Round Hill’s UK fund, after $469m sale was approved by latter firm’s shareholders last monthDeal includes over 150,000 songs and 51 catalogs
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Why artist subscriptions are the perfect partner to two-tier licensingWith two-tier licensing now a thing, it is time to focus the discussion on how to add new components to the DSP ecosystem that will help long-tail artists continue to thrive in this brave new world. There are many positives that two-tier licensing will bring (helping mid-tier artist remuneration, attaching an appropriate premium to lean-forward listening, etc.) even if the streaming fraud efforts will likely soon be offset by bot farms increasing their minimum streams thresholds. But the potential downturn to long-tail artist income is a very real prospect. Not only could artist subscriptions re-level the playing field, but self-releasing artists (artists direct) also have an opportunity here that label artists do not.

For more years than we care to remember we have made the case for artist subscriptions, most recently in this MIDiA report. The data in the report shows that what fans want to pay for most (and by some margin) is early access to music, exclusive merchandise, and songs. On one hand, this makes artists subscriptions relatively low effort, as there is no need to produce backstage access videos or host live Q&As, among other things. On the other hand, it is problematic for record labels that have to consider factors such as release campaigns driving large stream volumes to trigger the algorithms, and commercial agreements with DSPs that can complicate exclusives. Artists direct, however, have no such constraints. 

MIDiA’s data shows strong willingness among fans to pay, up to $5 an artist. But, if a long-tail artist was to price their subscription at just fifty cents, it would only take five fans to subscribe to generate the same amount of income a thousand streams would. Get that to ten fans (surely eminently achievable for many long-tail artists) and they would be earning double the minimum stream threshold of the two-tier system. It is a mechanism that enables DSP streaming to deliver on the elusive long tail promise and, to boot, everyone wins:

Artists direct get income that is more meaningful income than in today’s one-tier system

Bigger artists continue to get a more meaningful share of streaming royalties

The beauty of this approach is that the infrastructure is already in place, it just needs a little tweak. In August, Spotify and Patreon announced a new initiative for podcasters, enabling them to create premium subscriptions for exclusive podcast content. Artist subscriptions thus already exist on Spotify, they are just not called artists subscriptions, yet.

Starting in 2024, Spotify and other DSPs face a delicate balancing act. They must navigate the demands of larger rightsholders – a term that covers not only major labels but also a very large number of indie labels and publishers of all shapes and sizes. At the same time, they are going to have to convince the wider creator community that they are there for them. 

This is particularly pertinent because DSP streaming no longer hold a monopoly over music creators. In 2022, the number of creators releasing outside of the traditional digital supply chain grew twice as fast as those releasing into streaming. This is the second successive year that this has been the case. A forking is taking place. These creators are choosing share their music on platforms like TikTok, YouTube, Soundcloud, BandLab, Discord, Twitch, Instagram, etc. rather than risk getting lost in the DSP ocean. From a creator economy perspective this is no bad thing, in fact, it will probably be a good thing. However, from a DSP perspective, they will want to utilise every resource at their disposal to position themselves as the most attractive platform for artists.

Apple Music pays labels and creators as much as 90% more than SpotifyA new royalty calculator created by consultancy Manatt and endorsed by Billboard shows the gap between royalty payouts by Spotify and those from Apple Music. For example, a song that. Continue reading
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1M modified tracks on streamers divert revenue from rightsholders & Pex’s Larry Mills has proofToo many creators are getting paid for tracks they don’t own or license, particularly from cover songs, sped-up tracks, and other modified audio, writes LarryMills of Pex, and that’s draining. Continue reading
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Instagram Broadcast Channels is game-changer for Musicians: How To GuideInstagram Broadcast Channels can bring you closer to your fans and promote more social media engagement. Here’s how to get started… by Janelle Borg of AmplifyYou Looking for a new. Continue reading
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‘Gobbler Media Inc’ Slate Digital and Solid State Logic Subscription Support Terminated with Marketplace ClosureAs of November 1st 2023, Gobbler Media Inc have confirmed on their website they are no longer trading and have closed their subscription marketplace immediately, terminating support for all Slate Digital and Solid State Logic subscriptions.

In response, Audiotonix companies Solid State Logic and Slate Digital have launched a migration programme to allow Gobbler users to transfer their existing accounts to their new shared subscription platform, which will guarantee continued access to their favourite subscription and ongoing new plug-ins.

Slate Digital Gobbler subscribers can find all the details on their website via the migration landing page here. Solid State Logic Gobbler subscribers can find all the details on their website via the migration landing page here.

Current Gobbler subscribers can find more information at the Slate Digital and Solid State Logic websites.

Sony Music sues cosmetics brand OFRA for using recordings by Mariah Carey, Britney Spears and other artists in social media ads without permissionLawsuit was filed in Florida on Tuesday (October 31)
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Laura Mendoza appointed Managing Director, Colombia at Sony Music PublishingExec most recently served as Head of Label and Artist Solutions Central America, Andean & Southern Cone Region at Believe
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