Mark Mulligan of MIDiA’s 2024 Music Industry Predictions: The algorithm is not listeningWe’re sharing 2024 Music Industry Predictions from our favorite thinkers and doers, and today, Mark Mulligan and the team at top consultancy MIDiA take the mic. Mark and his peers. Continue reading
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Vinyl trades call Billboard chart change ‘abdication of responsibility’Two top vinyl manufacturing trade groups have joined a coalition of independent music stores in opposing the December 29th launch of changes in how sales of physical goods (vinyl, CDs,. Continue reading
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Top Social App for Teens is not what we expectedAs a tuned-in music industry pro, you may think you know the top social media platforms, but think again. This report is bound to surprise… by Bobby Owsinski of Music. Continue reading
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MIDiA’s 2024 predictions: The algorithm is not listeningNovember is one of my favourite times of year, as an analyst anyways. Why? Because it is when the MIDiA team pool their collective brainpower to formulate our end-of-year predictions. What gives our predictions their unique angle is that they are constructed within an inter-connected framework, factoring in the cross-industry trends that will shape the coming years. A music industry trend does not happen in isolation of social media trends, nor vice versa, and so forth. We boast a solid track record, with an 88% success rate in both our 2023 and 2022 predictions, following 84% and 79% in the previous two years. The report is available to clients here. Meanwhile, here is a quick look at some of the meta (not the company) themes:

·   The algorithm is not listening anymore: This is our headline prediction and one that we think will have far reaching impact across all forms of entertainment. Algorithms on large scale platforms once super-served users, encouraging them ever closer to their respective niches. Now algorithms are increasingly pushing users to the content that supports platform monetisation priorities over user priorities. Users end up feeling that the algorithm is not listening to them anymore. This trend will accentuate in 2024 among the world’s biggest consumer platforms, resulting in user dissatisfaction and creating a window of opportunity for new, user-need-focused platforms, starting the cycle all over again.

·   Creation as consumption: If the late 2010s and early 2020s were the era of the creator, the remainder of the coming decade will become the era of the consumer creator. The proliferation of consumer-focused creator tools on major social platforms and beyond, will herald the next phase of the consumerization of creation. Not only will this see more content be user created (thus competing for consumption time), creation itself will become entertainment, thus adding to the competition for time.

·   Rise of the threataverse:  The metaverse may feel like a bus that never quite arrives, but something much more tangible is already gaining scale – the threataverse. This is the growing trend of social platforms becoming toxic environments in which diversity of opinion is transforming into intolerance, divisiveness and hate speech. Accentuated by bot farms and clandestine actors, enabled by failing platform moderation policies, social platforms are shifting from places to share opinions, to platforms where more moderate voices no longer feel safe to speak up. Threats, bullying, fake ‘facts’ and aggressive counter-commentary have created the new defining framework of the online social world – the threataverse.

·   The future will be gated communities: Change is wrought as much by reaction as it is by action. The rise of the threataverse creates the foundations for what will come next: the shift from open-social worlds into gated communities, where groups of like-minded individuals can converse safe in the knowledge that they will not be subject to abuse and attack. The early promise of ‘everywhere, everyone social’ has proven toxic and unworkable. Expect more social platforms, to ramp up gated community features. These will also prove to be a boon for fandom. Artists and other creators will be able to converse with fans without having to worry about torrents of negative discourse from users who can currently occupy and even co-opt, their open fan spaces.

·   AI will continue to reshape entertainment: While the rights framework will continue to be disputed and defined in 2024, AI technology will continue to accelerate, both in sophistication and adoption. It will find its loudest voice in the consumerization of creation but its subtler and more pervasive impact will be a steady assimilation into creative workflows, becoming an ever more utilised set of tools for creation across all forms of entertainment, from Chat GPT creating lines of code for games, through Eleven Labs generating podcast narration, to Beatoven creating soundtracks for influencer videos.

Like what you have seen so far? Then come and engage with MIDiA’s stellar analysts as they walk through their industry-specific predictions in our free-to-attend webinar, the algorithm is not listening, on the 11th of January, 2024.You can find the full report here with 32 predictions across music, games, video, social, audio, and media and marketing.

Getting It Done: The Week in D.I.Y. & Indie MusicThis week, our tips and advice for independent artists and do-it-yourselfers covered how to prepare for next year’s trends, what the life of a pro sound engineer might look like,. Continue reading
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REWIND: The new music industry’s last week in reviewLast week was a busy week, by any definition. The music industry was no exception, with the year’s top tor report, vinyl sales tracking issues, Spotify testing AI, DistroKid adding. Continue reading
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Completely agree with Bobby Owsinski 2024 prediction. The future should be a mixture of technologies, talent and discovery.
#MusicIndustry #Music #future #Musicians #Producers

Two Feet Launches Indie Label 477 RecordsGold-certified rock artist Two Feet has announced the opening of the independent record label, 477 Records. 

477 Records was created with the goal of discovering, signing and nourishing independent recording artists by harnessing the unique authenticity that appeals to audiences longing for connection and creativity under the guidance only a fellow artist can provide.

477 Records offices and studio are located in Tribeca, New York City. 

As one of the few artists of today who still writes, plays, sings and produces all his music in his own studio, Two Feet paired his label announcement with the release of new single, “Kill Anyone” ft Ari Abdul produced by Two Feet via 477 Records. 

In addition to releasing Two Feet’s upcoming music, which fuses rock, blues, and jazz-tinged licks to create an original, atmospheric sound, 477 Records will release music from its powerhouse roster of up and coming talent including Toby Mai, Elvis Drew, and Bec Lauder.

“It’s important to nurture artist’s creativity” shares Two Feet. “I started 477 Records with the goal of helping independent artists hone in on their unique voices to create something true they can share with the world. Here at 477, we can help them make their voices heard all over the world by offering the reach and services they would find at a major label.”  

477records.com

Boston Underground Film FestivalJan. 5 is the extended deadline to submit your work to the Boston Underground Film Festival, which includes the categories of “dark comedy, genre, bleak sci-fi, cerebral and/or psychedelic horror, strange documentary, fantastic music video, mature animation, and/or films that defy description (preferably with a WTF) from all over the world.” More information can be found at bostonunderground.org/submit/.

From SoundCloud’s profitability to Universal’s $50bn+ public valuation… it’s MBW’s Weekly Round-UpFive of the biggest stories to hit our headlines over the past seven days
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Let 1,000 AI Startups Bloom: Why the Time to Disrupt the Music Industry Is Now [Kyle Bylin]Former Hypebot editor Kyle Bylin argues that artificial intelligence will soon revolutionize the music industry even more than past innovations like MP3s and streaming. AI tools will enable anyone to. Continue reading
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2024 Music Industry Predictions from Bobby Owsinski of Music 3.0We’re sharing 2024 Music Industry Predictions from our favorite thinkers and doers, and today, Bobby Owsinski takes the stage. Regular Hypebot readers know Bobby as a contributor via his Music. Continue reading
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There is more than one way to make a living as a musicianToday’s Hypebot Flashback Friday resurfaces one of our most popular posts of the year: “8 different ways to make money with music.” These strategies can help whether trying to earn. Continue reading
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NetEase Cloud Music wants to be ‘the bridge’ between artists in the West and audiences in China. Here’s how.In this feature, we speak to Vivian Wei, Vice President of Copyrights at China-headquartered music streaming platform NetEase Cloud Music
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AllMusic Loves 2023This year, our editors chose 271 different albums on their respective lists, so it shouldn't come as a surprise that the consensus picks were not records by emerging artists but rather institutions that continue to do remarkable work. Peruse these individual lists and you'll find all of these, plus dozens of other records, all giving AllMusic reason enough to love 2023.