From TikTok’s music investment team to Sony’s reported Queen catalog acquisition… it’s MBW’s Weekly Round-UpThe five biggest stories to hit our headlines over the past seven days…
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KKR acquires live music giant Superstruct in $1.4bn deal (UPDATE)KKR is making the investment in Superstruct through its $8bn European Fund VI
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How to Grow A Fanbase [Angela Tyler]Learn how to leverage social media, email marketing, and fan collaborations to build a loyal and engaged audience. by Angela Tyler, owner of Muddy Paw PR. Your fans are everything.. Continue reading
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5 creative ways to share music using QR codesHere are some innovative ways to share music and expand an audience with QR codes. Learn how these simple codes can make promoting your music more effective and engaging. by. Continue reading
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UMG partners with SoundLabs to launch AI vocal plug-in MicDropUniversal Music Group and SoundLabs are launching MicDrop, a groundbreaking AI vocal plug-in. Find out how this new tool will change the way artists create music. via Celebrity Access SoundLabs,. Continue reading
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Bktherula Rules the EchoAtlanta rapper Bktherula is just 21 years old, yet it feels like she's been around forever. It's been five years since she broke out with the "Left Right" track in 2019 when, by our math, she would have been just 16. She started making music long before that, when she was nine. By the age of 13, she was uploading to Soundcloud.

All of which means that, despite the fact that she can only now legally drink, she has bags of experience behind her. This year's LVL5 P2 album is her fifth, which is basically insane.

At the Echoplex, Los Angeles on Wednesday, June 19, a respectably-sized crowd gave Bktherula all of the love in their collective locker, as the rapper blasted through a short, sweet set. "Bkbkbk," she repeatedly told us, resulting in mass whoops and cheers.

The setlist was perfect, as one banger after another snapped out: "Tan," the aforementioned "Left Right," "Pssyonft," and a riotous "Shakin It."

By the end, crowd members had been invited on stage to literally shake it ("21 and up"), and Bk was promising to "sign titties" at the merch table. A triumph.

Earlier, British non-binary rapper and singer Skaiwater saw an energetic set inspire the sort of circle pits and stage diving you'd normally see at a punk show. The Lil Nas X-approved artist jumps genres and blurs every line that there is to blur. We'll be looking out for more.

The post Bktherula Rules the Echo first appeared on Music Connection Magazine.

$125m-backed Suno is being used to make racist and antisemitic musicSuno users are making music with hateful messages, according to report from the Anti-Defamation League (ADL)
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Sony Music inks partnership with India’s Maddock Films to produce soundtracks, pop singlesThe move comes amid remarkable growth in India's music market, and in the popularity of Indian music worldwide
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Recording Academy updates 2025 Grammy categories and eligibilityStay ahead of the curve with the latest updates from the Recording Academy for the 2025 Grammy Awards, featuring new categories and eligibility criteria. via CelebrityAccess The Recording Academy, the. Continue reading
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Protect your music rights [Free Split Sheet Download]Here are the essential steps to master your music rights and ensure you’re properly credited with this comprehensive guide. Download your free split sheet today and take control of your. Continue reading
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Rock falls as Electronic Music rises at Festivals in 2024Over the past decade, multi-genre festivals like Bonnaroo and Coachella have seen a surge in electronic music bookings, while genres like rock and alternative are falling. by Harry Levin of. Continue reading
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TikTok parent ByteDance to spend $2.1bn to develop AI hub in MalaysiaMalaysia is becoming a beacon for AI-related investment
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Meta’s new generative AI model can take chords or beats and turn them into songsThe company will make the model available to other developers to build tools from it
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Guitar Center and Gibson to present livestream acoustic guitar workshop with Orianthi WHO: Guitar Center is teaming with Gibson and virtuoso guitarist Orianthi for an exclusive acoustic guitar workshop at GC’s Hollywood store.

WHAT: Gibson and Guitar Center are partnering for an exclusive acoustic guitar workshop with Orianthi on Saturday, June 22, at 2 p.m. PDT. “An Afternoon with Orianthi and Her Gibson Acoustics” will feature the acclaimed guitarist demonstrating her cherished instruments, along with a Q&A and instrument signing. Online viewers can livestream the event here.

Orianthi is a guitarist, singer, songwriter who has sold millions of records and has performed with Michael Jackson, Alice Cooper, Christina Aguilera, Steve Vai and many more.

WHEN: Saturday, June 22, 2024, 2 p.m. PDT

WHERE: Guitar Center Hollywood7425 Sunset BlvdLos Angeles, CA 90046

The post Guitar Center and Gibson to present livestream acoustic guitar workshop with Orianthi  first appeared on Music Connection Magazine.

Marveille’s secret to millions of Spotify streams: Unreleased tracksDiscover how Marveille’s strategic use of unfinished songs led to millions of Spotify streams.  by Chris Robley of Reverbnation Blog The music career of 16-year-old songwriter Marveille is skyrocketing right now.  All thanks to. Continue reading
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