A year after he took charge as CEO, Robert Kyncl has quietly transformed Warner Music Group’s leadershipKyncl has hired multiple execs from his former employer, Google/YouTube; others have been handpicked from Disney, Instacart, Mastercard, and Justworks
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AI-made music can now be easily uploaded to SoundCloud, thanks to a trio of new dealsCompany inks deals with Fadr, Soundful, and Voice-Swap
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ngTubeEQ from Wes Audio Wes Audio’s new ngTubeEQ combines a four-band passive EQ design with a matching DAW plug-in, and also offers some versatile saturation options.

Spotify signals Superfan Clubs are coming soonSpotify is signaling the addition of in-app “superfan clubs” that would enable artists to monetize their most loyal fans. The news came in a Spotify blog post celebrating the changes. Continue reading
The post Spotify signals Superfan Clubs are coming soon appeared first on Hypebot.

How Artist-Fan relationships can make or break an ArtistAt the core of every discussion about superfans is the importance of the direct artist-fan relationship. Marketing expert Jason Lekberg shares strategies and tools that empower artists and their teams. Continue reading
The post How Artist-Fan relationships can make or break an Artist appeared first on Hypebot.

Everything you need to know about X (FKA Twitter) heading into 2024Twitter may have died in 2023, but despite all the turmoil, the renamed X is alive, well-trafficked, and making major changes and improvements as we enter the new year. by. Continue reading
The post Everything you need to know about X (FKA Twitter) heading into 2024 appeared first on Hypebot.

NAMM 2024: Avid to preview new Pro Tools and Sibelius innovationsNAMM 2024: NAMM is officially here, and Avid – the maker of some of the world’s industry-leading music software – has announced a series of updates and product developments.
Most notably, Pro Tools has received a slew of new improvements, including new MIDI effect plugin support and MIDI signal flow improvements, new Avid Note Stack, Velocity Control,  Pitch Control, as well as Audiomodern Riffer 3, Modalics EON-Arp, and Pitch Innovations Groove Shaper MIDI effects plugins.

READ MORE: NAMM 2024: Audient’s ORIA is an all-in-one interface that “prioritises immersive audio workflows”

Additionally, a number of enhancements for Pro Tools Sketch – Avid’s clip-based editing and song creation window and iPad app, will be showcased at the NAMM show.
Elsewhere, Avid will preview new developments designed to deliver pristine audio more efficiently, showcasing Celemony ARA 2 technology to integrate the likes of iZotope’s RX Spectral Editor, Sound Radix Auto-Align, and SynchoArts RePitch into Pro Tools.
In other big news, Avid will showcase interoperability between Pro Tools and Sibelius, a new development designed to “save significant time” for composers and producers alike. As Avid explains, users will be able to copy music in Sibelius and paste it into Pro Tools, add MIDI automation and MIDI effects, then copy back to Sibelius for further orchestrating.
Avid is also expanding the range of platforms its products are available on; the company will also preview its Sibelius open beta for Android and Chromebook.
Also at NAMM, Avid will showcase its entire line of interfaces and hardware acceleration options, as well as the Pro Tools Dolby Atmos renderer. The latter will be available for demo at the Avid booth in partnership with Dolby, on Friday 3pm PST and Saturday 11am PST.
For those lucky enough to be heading to the Anaheim Convention Center this weekend, Avid will be in the ACC North Hall, Both #15102.
For more information, head to Avid.
The post NAMM 2024: Avid to preview new Pro Tools and Sibelius innovations appeared first on MusicTech.

NAMM 2024: AlphaTheta launches Wave-Eight portable wireless Bluetooth DJ speakerNAMM 2024: Pioneer DJ’s owner AlphaTheta has released the Wave-Eight portable wireless Bluetooth DJ speaker.

READ MORE: NAMM 2024: The hottest rumours and latest announcements from this year’s show

The Wave-Eight is one of two debut products launched under the AlphaTheta name since it was announced this week it would be retiring the Pioneer DJ stamp, with new DJ products now donning the AlphaTheta name. The other product is a portable all-in-one DJ controller, the OMNIS-DUO DJ system.
The speaker’s catered for DJs on the move, and acts as a good pairing with the DJ controller thanks to its SonicLink technology, ensuring minimal audio delay. Its transmitter also enables instant wireless connection, convenient for DJ parties.

Featuring an efficient Class D amplifier, an 8-inch driver, and Vortex Bass Accelerator, the Wave-Eight gives you professional sound that’s suitable for outdoor settings. Multiple units can be linked using SonicLink for stereo or subwoofer setups, with selectable Mono, Stereo, and Subwoofer modes.
You can listen to eight hours of music on a full battery charge, with an IPX4 waterproof rating for outdoor use. The speaker’s portability is enhanced with an extendable handle, casters, and grab handles, while the built-in pole socket allows for stand mounting for versatile placement.
Credit: AlphaTheta
It’s not the only portable item to be launched in time for NAMM Show, which takes place until Sunday. Yamaha’s SEQTRACK is an all-in-one music creation station that can be held in the palm of your hand. Korg has come through with the KR-11, a nifty, compact rhythm machine, a portable record player in the form of the Handy Traxx Play, and its Nu:Tekt DIY kit range has also seen a number of small devices added, such as the NTS-1 MKII and the Nu:Tekt NTS-3 Kaoss Pad Kit.
Also released at NAMM, Korg’s microKORG 2 is set to steal the show, and we’re also excited to see Supercritical’s first-ever synth, the Redshift 6.
The Wave-Eight portable wireless speaker is $899. Find out more at AlphaTheta.
The post NAMM 2024: AlphaTheta launches Wave-Eight portable wireless Bluetooth DJ speaker appeared first on MusicTech.

NAMM 2024: AlphaTheta debuts with OMNIS-DUO portable DJ controllerNAMM 2024: AlphaTheta, the parent company of Pioneer DJ, has launched a portable all-in-one DJ controller called the Omnis Duo.

READ MORE: NAMM 2024: The hottest rumours and latest announcements from this year’s show

It’s one of two debut products to be released under the AlphaTheta name for the first time, with the other being a portable Bluetooth DJ speaker, the Wave Eight. This comes after AlphaTheta announced this week that all new DJ products will now come with the AlphaTheta stamp, retiring the Pioneer DJ name.
The OMNIS-DUO lets you “turn any location into a party venue instantly”, says AlphaTheta. That’s because of its portability, with it weighing just 10 lbs and coming in at roughly 20 by 12 inches in size.
The OMNIS-DUO, with its notably indigo design “inspired by denim jeans”, compacts essential features you’d expect from a DJ controller, including a stunning screen, into a unit that you can “slide into a good-sized backpack and carry anywhere”, says the brand.

This controller has a two-deck and mixer layout that, at first glance, looks to adopt a standard layout with its EQs and faders. However, AlphaTheta has shifted the trim knobs from above to the side of the EQs, along with the Color knob, to make more space for the central touchscreen.
The touchscreen, as expected, lets you browse through your tracks and displays the waveform for each song you’re playing. It has a new simpler, arguably cleaner look with calling neutral tones when compared to Pioneer DJ screens, with rounded edges that reflect the round edges of the physical unit and Bluetooth, WiFi and battery information along the top. You can also flick between dark and light modes to suit your preference.
Credit: AlphaTheta
The built-in battery provides up to five hours of playtime, and eco mode extends battery life for longer sessions. The controller offers flexible audio output options including Bluetooth, XLR, and RCA, catering to various environments and setups. It supports multiple music sources such as USB drives, SD cards, and Wi-Fi, allowing easy access to tracks from PC/Mac or smartphone.
The Bluetooth audio input enables collaboration, while assignable control pads enhance performance capabilities.
The AlphaTheta OMNIS-DUO costs $1,499. Find out more at AlphaTheta.
The post NAMM 2024: AlphaTheta debuts with OMNIS-DUO portable DJ controller appeared first on MusicTech.

HEDD and IsoAcoustics monitor mounting solution HEDD Audio and IsoAcoustics have joined forces to offer a comprehensive solution for mounting ceiling speakers.

Spotify to launch in-app purchases, hints at “superfan clubs” to comeChanges are abound for Spotify, which says that the impending rollout of the Digital Markets Act (DMA) in the European Union will allow them to improve user experience when it comes to in-app purchases.

READ MORE: NAMM 2024: The hottest rumours and latest announcements from this year’s show

The law, which seeks to clamp down on anticompetitive practices by tech giants that behave as market ‘gatekeepers’, will take effect from 7 March, according to a blog post on Spotify’s website.
With the change, users living in the EU will be able to “seamlessly subscribe to and buy things through Spotify” on their iPhones. Apple’s current 30 percent charge on in-app purchases will also be banned under the legislation, a move that “unleashes huge opportunities” for creators, developers and users alike, Spotify says.
Notably, the streaming service also listed plans for “superfan clubs” among its list of new user experiences to come.
“Thanks to the DMA we’re looking forward to a future of superfan clubs, alternative app stores, and giving creators the ability to safely download Spotify for Artists or Spotify for Podcasters directly from our site – and that’s just the start,” the post read.
“We will be able to communicate clearly with you in the Spotify app about new products for sale, promotional campaigns, superfan clubs, and upcoming events, including when items like audiobooks are going on sale.”
As we’ve seen in recent weeks, 2024 looks to be the year of the “superfans”, with major industry stakeholders such as record labels set to tap into what they describe as an ‘under-monetised’ area of the music business.
In an internal memo outlining the company’s strategy for the months ahead, UMG CEO Lucian Grainge and Warner Music Group CEO Robert Kyncl both underscored an upcoming focus on cultivating and monetising “superfans”.
“We need to develop our direct artist-superfan products and experiences,” Kyncl told WMG staff. “Both artists and superfans want deeper relationships, and it’s an area that’s relatively untapped and under-monetised.”
The post Spotify to launch in-app purchases, hints at “superfan clubs” to come appeared first on MusicTech.

NAMM 2024: Heritage Audio introduces i73 PRO family, the “first-ever” USB-C interfaces with built-in Class A 73-style preampsNAMM 2024: Heritage Audio has introduced a new family of audio interfaces, with three brand new offerings which make the “golden era” of analogue recording accessible to all.
The new i73 PRO family is described as “the first-ever” USB-C interface line up with built-in Class A 73-style preamps. It consists of the i73 PRO ONE, i73 PRO 2, and the i73 PRO EDGE.

READ MORE: NAMM 2024: The hottest rumours and latest announcements from this year’s show

The trio of interfaces cater to varying needs and abilities for music makers everywhere, and are said to bring that analogue flair which originated in the early 1970s. Let’s dive in to each one:
i73 PRO ONE
The i73 PRO range offers users the ability to capture signals with “classic mojo” and for the first time achieve it straight from the audio interface itself to then feed into their computer.
The PRO ONE hosts a three-way input for routing signals – whether it be from vocals through the mic preamp (with up to 70dB of gain), an electric guitar or bass through the JEFT DI, or the clean line inputs — straight to the DAW with “true studio quality”.
Users can simultaneously record both dry and wet streams from Heritage Audio’s mixer to their DAW, and also insert third-party native plugins via its aux channels. It also includes +48V phantom power, PAD, and PHASE, plus MONO, MUTE, and DIM.
i73 PRO 2
The PRO 2 is slightly larger than the PRO ONE. This 2-in/4-out USB-C audio interface further includes two Class A 73-style preamps with up to 70dB gain. Each of the preamps include independent +48V phantom power, PAD, and PHASE controls with independent microphone/line inputs on combo XLR jacks. The i73 PRO ONE offers an extra line input on 1/4” jack only, but all other functionality is identical.
i73 PRO EDGE
As the largest offering out of the trio, the EDGE is the most professional. It’s a 12-in/16-out USB-C audio interface with dual integrated 73-style preamps, and although similar looking to the PRO 2, its back panel hosts some extras.
It has two extra line inputs; two analogue stereo monitor outputs over TRS, independently controlled by the EDGE mixer. There are two independent stereo headphone outputs (with dedicated cue mixes controlled by Heritage Audio’s mixer), and up to eight channels of expandability over ADAT.

All users of the i73 PRO family will have access to the following plugins — BritStrip (channel strip), HA 15 PRO (bass amp), Small Recording Amp Serial # C 17744, HA 1200 TapeSat, HA 240 Gold Foil Verb, and Heritage TAPEoPLEX. These tools have a combined street value of up to $900.00 USD, and will be made available in AAX/AU/VST3 formats.
The PRO ONE is priced at $649.00 USD, with the PRO 2 at $999.00 and the EDGE at $1,499.00.
Find out more at Heritage Audio.
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AlphaTheta enters wireless DJ speaker world with WAVE-EIGHT speaker, SonicLink ultra-low-latency tech
AlphaTheta – Pioneer DJ’s owners and now a brand onto themselves – are taking on low-latency wireless audio. Today they’re introducing the WAVE-EIGHT, a portable wireless DJ speaker that aims to make setting up a party without running cables that much easier. The easiest way to explain the WAVE-EIGHT to DJs who already are familiar […]
The post AlphaTheta enters wireless DJ speaker world with WAVE-EIGHT speaker, SonicLink ultra-low-latency tech appeared first on DJ TechTools.

McDSP introduce BOB APB plug-in McDSP introduce a powerful tool for enhancing low frequencies with additional analogue processing options.

Rick Gerson’s Alpha Wave Global, backer of Elon Musk and X, has invested in GammaGamma's logo started appearing on the section of Alpha Wave's homepage reflecting its investments earlier this month
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