No reviews on your new album? #Marketing #Music

Why no one is reviewing your album or new releaseWhy is no one reviewing your album or new release? Music PR veteran Ariel Hyatt of Cyber PR looks at how streaming, new media economics and increased competition have changed how music should be marketed.
The post Why no one is reviewing your album or new release appeared first on Hypebot.

USC class takes a deep dive into the art of the sample
Students at the University of Southern California got an inside look at what it really takes to break into sound design and music production.

Signing Stories: PsycropticDate Signed: May 2025

Label: Metal Blade Records

Band Members: Dave Haley, drums; Joe Haley, guitars; Jason Peppiatt, vocals; Jason Keyser, vocals; Todd Stern, bass

Type of Music: Tasmanian Death Metal

Booking: Liam Frith, TKO Booking

Publicity: Liz at Earsplit PR, liz@earsplitcompound.com

Web: psycroptic.com

A&R: Ryan Williams, Metal Blade

According to Todd Stern's philosophy on life, it was either kismet or merely good fortune that his Australian tech-death metal band, founded in 1999, found a home in arguably America’s best-regarded metal label, Metal Blade Records. Those with a contrary point of view might suggest that the band’s tireless efforts over more than a quarter-century of crushing it had something to do with the contract signing. Not only are they beloved in the “land down under,” Psycroptic have cultivated an American fanbase that resulted in them headlining multiple tours here.

“Mostly, we want to work alongside career bands that have stood the test of time and to have a close relationship with a label that believes [Psycroptic] still has plenty of room to grow,” Stern said. “It also doesn’t hurt to have a record label in our corner that has such a far reach and also the street cred to back it up. Plus it just feels like such a great fit.”

Getting into the nuts and bolts of Psycroptic’s signing to Metal Blade, Stern explained that they became free agents after their previous deal with Prosthetic Records ended, at which point they started working with TKO Booking Agent Liam Frith. 

“As we all started riffing ideas about what to do next as far as releasing a new record, new media ace [Ryan] Bart [Williams] at Metal Blade seemed to show interest and before we knew it there was an offer on the table,” Stern recalled.

It also didn’t hurt that Psycroptic are chums with a gaggle of acts on Metal Blade’s roster, including Black Dahlia Murder (for which Williams plays bass), Cannibal Corpse, Revocation, Goatwhore and The Red Chord.

“We’re very good friends with many bands that have called Metal Blade home forever, so naturally there were ‘consultations,’” Stern elaborated. “We’ve all been playing shows for ages, and it’s obviously common for recording artists to discuss the experiences that they’ve had over years.”

Shortly after Psycroptic’s signing to Metal Blade, they set loose a new song, “Architects of Extinction,” to be featured on their next record. It’s a long time coming, as the band’s last was 2022’s Divine Council.

“We just finished an amazing European Festival run that was really amazing for us,” Stern said in closing. “We’ll finish up the last touches on this new album, and then we’ll be ready to hit the ground running in 2026.”The post Signing Stories: Psycroptic first appeared on Music Connection Magazine.

US eyes quantum computing investments amid rising national security stakesWashington is considering direct investments in US quantum computing companies as it seeks to keep pace with China’s tech capabilities.

Trump credits Benioff, Huang for decision not to ‘surge’ Fed troops into San FranciscoTrump said he scrapped plans to send the National Guard into San Francisco after calls from Nvidia’s Jensen Huang and Salesforce’s Marc Benioff. Mayor Daniel Lurie confirmed the plan was canceled.

Spitfire Audio release Mervyn Warren Choir Mervyn Warren Choir captures the expressive power and unique timbre of the Black choir sound outside of a traditional gospel context, and delivers a versatile collection of vocals that lend themselves to everything from pop and R&B production to cinematic film, TV and game scoring.

A Logical Clock That Pretends To Be Analog[kcraske] had a simple plan for their clock build. They wanted a digital clock that was inspired by the appearance of an analog one, and they only wanted to use basic logic, with no microprocessors involved. Ultimately, they achieved just that.
Where today you might build a clock based around a microcontroller and a real-time clock module, or by querying a network time server, [kcraske] is doing all the timekeeping in simpler hardware. The clock is based around a bunch of 74-series logic chips, a CD4060 binary counter IC, and a 32.768 KHz crystal, which is easy to divide down to that critical 1 Hz. Time is displayed on the rings of LEDs around the perimeter of the clock—12 LEDs for hours, and 60 each for minutes and seconds. Inside the rings, the ICs that make up the clock are arranged in a pleasant radial configuration.
It’s a nice old-school build that reminds us not everything needs to run at 200 MHz or hook up to the internet to be worthwhile. We’ve featured some other fun old-school clocks of late, too. Meanwhile, if you’re cooking up your own arcane timepieces, we’d love to hear about it on the tipsline.

NEST Acoustics on sound design in Serum, the meaning of making music, and more
Expert producer and content creator NEST Acoustics shares insights into his sound design approach in Serum, perspectives on artistry, and more.

Deezer reports Q3 revenues of $153m, confirms subscriber growth momentum in FranceDeezer's AI detection system and personalization features are 'attracting global attention, opening opportunities beyond our core markets,' said CEO Alexis Lanternier
Source

Sonarworks preview Virtual Monitoring PRO system The latest arrival to the SoundID Reference line-up aims to take things a step further for headphone users, and makes it possible for users to capture any room and have it recreated in their headphones. 

Dystopian Waves Free Wavetable PackExpand your sonic palette with this collection of 50 wavetables in .WAV format. Each wavetable features 256 frames with a frame size of 2048 samples, optimized for smooth playback and rich harmonic content. Designed for compatibility with most modern wavetable synthesizers, this pack allows you to import, edit, and manipulate these wavetables directly in your favorite software. Perfect for sound designers, producers, and musicians seeking unique textures, evolving pads, and complex tones. https://youtu.be/SvkFLJnA1LM Read More

The Crow Hill Company releases Harmonium, the latest addition to the FREE Vaults series
From the Crow Hill Company comes Harmonium, their latest addition to the free Vaults series. The Vaults series from The Crow Hill Company has already delivered some wonderful free instruments in its relatively short existence. Lo-Fi Strings and Bridge Guitar are two great examples from earlier this year. Harmonium is the latest addition, and, like [...]
View post: The Crow Hill Company releases Harmonium, the latest addition to the FREE Vaults series

MMF-US LA Summit 2025: A Must-Attend Event for Artists, Managers and Music ProfessionalsThe Music Managers Forum-US (MMF-US) LA Summit is back, bringing together artist managers, self-managed artists, and music industry professionals for a day of keynotes, panels, presentations, and networking. If you’re looking to connect with leaders shaping the future of music, this event is not to be missed.
The post MMF-US LA Summit 2025: A Must-Attend Event for Artists, Managers and Music Professionals appeared first on Hypebot.

Why no one is reviewing your album or new releaseWhy is no one reviewing your album or new release? Music PR veteran Ariel Hyatt of Cyber PR looks at how streaming, new media economics and increased competition have changed how music should be marketed.
The post Why no one is reviewing your album or new release appeared first on Hypebot.