AI will unlock creation rather than consumptionUnlike most new technology hype cycles, the impact of AI on the world is already surpassing expectations. The current hype around AI far exceeds that of more recent tech, such as VR, NFTs, and 3D printing. This is in part because AI represents a crucial part of the architecture of tomorrow’s internet, along with various web 3.0 technologies, rather than being just another new tech product. AI continues to shape the music industry’s contemporary narrative. News sites regularly reference new statements from industry execs and announcements from new companies, while AI dominates discussions both on and off stage at industry events. Of course, AI is a catch-all term that refers to a massive variety of applications even within music. Even with this caveat, it is clear that it is going to reshape the future of music, culture, business and, ultimately, society. However, as impactful as this change might be, it will help turn back the clock for music to how music was before the recorded music business came to the fore.

Prior to the establishment of the recorded music business, music was a participatory experience. Whether that be a 19th century family gathering around a piano on a Sunday, mediaeval peasants singing along with a travelling bard, or the majority of 16th–18th century European populations singing hymns in church. Recorded music used quality to build walls between listeners and performers. The vast majority of people could never expect to sound as good as a piece of recorded music. However, the trend started to reverse with the introduction of music production software and sample culture, re-democratising the means of production, while streaming and social media combined to democratise the means of digital distribution.

In the 2020s, these technologies have accelerated scale and capability, supported by the proliferation of online learning (e.g., Masterclass) and skills sharing platforms (e.g., Fiverr), making it easier than ever for aspiring music creators to release good quality music. In 2022, the number of artists direct (i.e., self-releasing artists) reached 6.4 million, a 16.8% increase from 2021. While the music creator economy continues to grow; the even more transformative potential lies in the consumerisation of these technologies – much like Teflon making its way from NASA spaceships to kitchen pans.

Assistive AI is already well established in music creation (e.g., iZotope’s Neutron 4, Splice’s CoSo). It is a relatively small step to further simplify user interfaces, making them ready for consumer primetime. When combined with generative AI, anyone with a smartphone has the ability to create convincing-sounding music as easily as they would take a photo – a process that was far more difficult to do to a high standard before the consumerisation of digital photography by smartphones and Instagram.

The crossover between music creation and social media is still in its early days, largely confined to TikTok duets and Snapchat’s Sounds lens, but it is approaching a tipping point and AI is about to push it over the edge.

In 2011, I wrote a report entitled Agile Music in which I suggested that music’s creative full stop was going to be erased, with songs evolving beyond the static full stop. Endel’s UMG deal shows us that this future is coming to pass. The report laid out the ‘3 Cs’ framework:

Customise

Create 

Contribute

AI is the technology that will unlock this new paradigm. Music will not only become better adapted to our behaviour, but it will also make music participative again. While record labels are focused on the copyright and volume / stream dilution threats AI poses (and they are very real threats), the truly exciting potential is making music something that all consumers can use as an expressive medium, rather than simply consuming. Is that the same as ‘real’ music? No, but just as TikTok is not the same as Netflix, the marketplace will inevitably delineate between places to create versus consume. Then, maybe, just maybe, the whole volume risk will become moot.

If you liked the themes in this blog post, check our latest report: AI and the future of music – The future is already here

Is Artificial Intelligence a Creative’s Friend or Foe? How Creators can move with AI, not against itAI is generating paradigm-shifting revenue opportunities and creative tools for musicians, writes Inder Phull of interactive music ecosystem PIXELYNX, and we’ve barely scratched the surface of what can be achieved.. Continue reading
The post Is Artificial Intelligence a Creative’s Friend or Foe? How Creators can move with AI, not against it appeared first on Hypebot.

7 Twitter hacks you need to know aboutStay up-to-date with the way of the Twitter algorithm so your posts can be successful. Like, did you know hashtags aren’t helping you? by Randi Zimmerman of Symphonic Blog Truly. Continue reading
The post 7 Twitter hacks you need to know about appeared first on Hypebot.

EarMaster Aural Trainer for ABRSM Designed to help students prepare for the Aural Tests of the ABRSM Grade 1 to Grade 5.

Win Omnisphere And A Juno-106 In A Giveaway Celebrating International Synthesizer Day
Win Omnisphere from Spectrasonics and a Juno-106 in a giveaway celebrating International Synthesizer Day. ILIO and Rosen Sound have teamed up to celebrate International Synthesizer Day by giving away some truly epic prizes. The giveaway offers entrants the chance to win the ultimate synth bundle, consisting of Omnisphere from Spectrasonics and a restored Juno 106. [...]
View post: Win Omnisphere And A Juno-106 In A Giveaway Celebrating International Synthesizer Day

Arturia KeyLab Essential Mk3 released Arturia say their new keyboard controller can seamlessly integrate with DAW projects.

RELEASE DETAILS
Release title:
win or lose
Main artist name:
Verti
Release date:
26th May, 2023
https://publme.lnk.to/winorlose
#newmusic #Release #Music #indepedent #artist #hiphop

RELEASE DETAILS
Release title:
Lonely moonlight
Main artist name:
Cat Media
Release date:
21st May, 2023
https://publme.lnk.to/Lonelymoonlight
#newmusic #Release #Music #indepedent #artist #instrumental

Social platforms are becoming one-stop-shop for all entertainment [MIDiA]Social platforms are working to cover all the bases for all forms of entertainment. What does that mean for music and the music industry? by Hanna Kahlert of MIDiA Research Social. Continue reading
The post Social platforms are becoming one-stop-shop for all entertainment [MIDiA] appeared first on Hypebot.

RELEASE DETAILS
Release title:
Unemployed
Main artist name:
Faygoplexine
Release date:
8th Mar, 2024
https://publme.lnk.to/Unemployed
#newmusic #Release #Music #indepedent #artist #hiphop

Film, Pop, Rap/Hip-Hop
Morning light by DungOne Music https://explore.publme.com/album/103/morning-light

Snowflake acquires Neeva to bring intelligent search to its cloud data management solutionSnowflake is all about managing data in the cloud, whether as part of a structured data warehouse, or less structured data lake. Neeva, a search startup from two former Google employees, has been all about search, working on both a consumer and enterprise offering. Earlier this week, it announced that it was walking away from consumer search to concentrate on the enterprise.
Today, Snowflake announced it was buying the startup. The companies did not reveal the terms of the deal.
Rumors had been swirling recently that Snowflake was interested in Neeva before the two companies made it official in a blog post on the Snowflake website this afternoon. Benoit Dageville, the company co-founder and VP of products explained why he thinks that the companies fit together so well.
“The ability for teams to discover precisely the right data point, data asset or data insight is critical to maximizing the value of data,” Dageville wrote in the blog post.
He pointed out that Neeva’s ability to leverage generative AI in search was one of things that drew Snowflake to the search startup. “That’s why Snowflake is acquiring Neeva, a search company founded to make search even more intelligent at scale,” he wrote. With generative AI searches, users can ask question and interact with the search tool, changing the way people search in fundamental ways.
In fact, the company had been working on a stand-alone generative AI search app called Gist when it shut down. In a blog post announcing that the company was shutting down the consumer search, the founders pointed out that it had technology it could put to work on enterprise products and that was where it would be concentrating going forward.
“Many of the techniques we have pioneered with small models, size reduction, latency reduction, and inexpensive deployment are the elements that enterprises really want, and need, today. We are actively exploring how we can apply our search and LLM expertise in these settings, and we will provide updates on the future of our work and our team in the next few weeks,” the founders wrote in their blog.
But it turned out that it was a farewell blog post as a stand-alone company, and it would do that work on enterprise search as part of Snowflake. Neeva had a lot going for it when it launched with the hope of delivering an ad-free search tool that solved the privacy issues inherent in most consumer search tools. The two founders spent years cutting their teeth at Google, and brought that experience to the startup. They raised over $77 million since founding the company in 2019, per Crunchbase. The most recent $40 million round came just over two years ago. Investors included Sequoia and Greylock.
Now as part of Snowflake, the founders bring a wealth of experience to the company to help build AI search solutions on top of the cloud data management solution. The dream of building a Google competitor may have died with the end of the consumer search tool, but the tech could live on in future Snowflake search solutions.

Will startups have a shot in the enterprise AI race?

Snowflake acquires Neeva to bring intelligent search to its cloud data management solution by Ron Miller originally published on TechCrunch

Gate Group launches new virtual asset trading platform in Hong KongAs of May 23, users can deposit and withdraw virtual assets and participate in spot trading activities.

Tina Turner, legendary singer, passes away, aged 83"With her, the world loses a music legend and a role model."
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Kilometre Music Group acquires catalog of Grammy Award-winning songwriter Tourist, secures $50m credit facility with Pinnacle FinancialWilliam Phillips (pka Tourist) co-wrote Sam Smith’s Grammy-winning hit 'Stay With Me'
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