Kakao officially SM Entertainment’s largest shareholder with 39.9% stake, as HYBE holds onto 8.8%News culminates months-long corporate battle against SM rival HYBE to take control of the K-Pop agency
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Sub Pop Signs WaterbabyStockholm-based artist waterbaby has signed to Sub Pop worldwide and is sharing her first single “Airforce blue,” and its charming, firework-laden video, which introduces her hypnotic and evocative approach to music. “Airforce blue,” is available today worldwide on all DSPs. “Airforce blue” is a swirling autotuned hymnal that distills the dizzying multitudes and nuances of crushing on someone. The song was created by waterbaby, Marcus White, and Anton Fernandez in Stockholm, Sweden. The video, also directed by her main collaborator White, underpins this unknowable evocative feeling, placing waterbaby amidst the backdrop of New Year’s Eve fireworks in Stockholm.The FADERcalls the track “An unguarded DIY R&B moment coming out of the Swedish capital (see March 29th news post).” More on waterbaby:Artists have always had a knack for understanding the strange psychological sorcery that comes with crushing on someone. waterbaby - intimately knows the tiny nuances between love – which is to say, the bond between two people – and the one-sided, up-and-down feelings of infatuation: the plaintive longing, the shifty wanting and the not-wanting, and all the luxuriously intrusive thoughts that come with them. If you’re at all familiar with the patterns of this (il)logic, you’ll find a welcome home in the world of waterbaby’s rhapsodic, technopastoral crush songs. waterbaby’s auto-tunelets work like this: there’s the confessional of sisterly, guitar-assisted warmth infused with humane, sticky lyrics that surface in your head like bubbles floating to the top of an aquarium. waterbaby, along with executive producer and collaborator Marcus White, creates a mystic sort of blend – the songs feel spell-like, but they honor the feelings of what it’s like to love, or at least to want to feel loved. The chief love in waterbaby’s life has always been music, of course. It’s infused in her blood: her great-grandad was a jazz pianist; her uncle worked in clubs and arranged concerts, and that Stockholmian syndrome of preternaturally knowing how to craft the perfect song – it’s a part of her that’s palpable in everything she writes or touches. It could be because she’s got a choir-school upbringing that’s done something to her voice – made it familiar with Pythagorean melodies and spare, delicate ideas that sound simple at first but really get into the spiritual in their own way. “My parents hated my music,” she laughs, talking about her private love of the megastars of R&B that she’d sainted as paragons of sounds and feelings that accessed the full range of emotions she was getting familiar with. Those emotions range from sad to empathetic, from hopeful to cocky, from doleful to ecstatic. “Airforce blue,” her first single, with tones as liquidly bright as a fish whipping through the ocean, gives form to the feel of the latter sort of pain. “I still miss you” goes the chorus over and over again, if that’s any help. Crushes and longing seem to map her life over with meaning and joy. 

waterbaby“Airforce blue”

Analog Obsession Introduces FREE GrapHack Equalizer Plugin
Analog Obsession releases GrapHack, a freeware equalizer plugin for Windows and macOS. Clean EQs are a dime a dozen in the plugin market. Finding one that can impart a little mojo or saturation to a signal always is a bit of a treat. Analog Obsession hopes to rectify that somewhat with the introduction of GrapHack, [...]
View post: Analog Obsession Introduces FREE GrapHack Equalizer Plugin

MiMU The Jellyfish The Jellyfish is a live-input granular synthesis engine. The Jellyfish allows musicians to live-record their voice or instruments and to re-purpose that audio using to create drones, soundscapes... Read More

Isabel Garvey appointed Chief Operating Officer at Warner Music UKGarvey was most recently MD of  London's legendary Abbey Road Studios
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Softube release new Bus Processor plug-in Softube's latest plug-in pairs a compressor with saturation and stereo width sections, aiming to provide users with an all-in-one bus processing solution. 

Waves update: Perpetual licences to remain Waves have released a statement announcing that they will be bringing back the option for users to purchase and update perpetual versions of individual plug-ins and bundles.

4% of all music releases come from the Big 3 companiesJust 4% of the 100,00 tracks uploaded to Spotify daily come via the three biggest music conglomerates – UMG. Sony and WMG – according to entertainment analytics firm Luminate. That. Continue reading
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Email Marketing 101: 15 common mistakes most musicians are makingEmail marketing is still proving to be a crucial part of promoting music, so it’s important that you get it right. If it hasn’t worked out for you, here are. Continue reading
The post Email Marketing 101: 15 common mistakes most musicians are making appeared first on Hypebot.

US Government has offered no valid reasons for a TikTok ban [Op-Ed)Adam Schwartz and David Greene of Techdirt share their views on the US government’s ongoing attempt to ban the popular social media app TikTok. Op-Ed by Adam Schwartz and David Greene from Tech Dirt. Continue reading
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DAD to launch AX Center interface The latest interface from DAD can handle up to 256 channels of digital I/O, and also comes with two of the company's renowned microphone preamps built in. 

UPSAHL on Pop Songwriting Sessions and the Economics of TouringUPSAHL has ignited a groundswell of fan adoration and tastemaker praise by way of numerous indie alternative gems. “Can You Hear Me Now” achieved a palpable viral buzz followed by the widely praised single “Drugs,” which has been used in nearly two million TikTok videos, reaching #6 on the Viral Chart and the #1 Sound on the Trends Chart.

New ‘Tears of the Kingdom’ video shows Zelda doubling down on an interactive worldOne of Breath of the Wild’s best features is coming back in a big way. In a new preview of The Legend of Zelda: Tears of the Kingdom, producer Eiji Aonuma shows off 10 minutes of gameplay from the eagerly anticipated (to put it lightly) sequel to 2017’s hit.
The video dips into a little bit of low-level combat and includes some running around, but mostly it goes over new systems designed to encourage the kind of emergent gameplay that made Breath of the Wild such a joy to discover for so many people.
In the first game, you could sail high on the updrafts created by grass on fire, get struck by lightning if you were wearing metal armor or cook a steak by throwing meat on the ground near a volcano. Many of the game’s environmental features were interactive and its shrine puzzles in particular nudged players to test out potential combinations of abilities, objects and their properties to come up with clever solutions.

Happily, all of that looks to be back and then some in the new game. Breath of the Wild introduced Stasis and Magnesis, two abilities that invited players to bend physics and move stuff around in dynamic ways. In Tears of the Kingdom, we’ll be getting at least two new brand new tricks like those, one called Fuse and another known as Ultra Hand.
First, some bad news. The new gameplay video confirms that Tears of the Kingdom will again give Link flimsy, destructible weapons that explode after giving enemies a few whacks. The good news is that players can create their own weapons from items in the game world — and hopefully at least a few of those combinations are more durable than last time around.
With the new Fuse ability, Link can splice together a giant makeshift hammer using a branch and a boulder or grab a long stick and combine it with a pitchfork for a really, reaaaally long pitchfork (if this is Zelda humor, we’re here for it). Other combos are less obvious: Merging a monster eyeball with an arrow creates a homing arrow that can track your quarry and shoot it out of the sky.
A similar ability called Ultra Hand will let Link pick up heavy items and arrange them into something new. In the demo, Aonuma shows this off by creating a wind-powered airboat out of some big fans that happened to be laying around Hyrule and some logs. The same ability will apparently let players create all kinds of vehicles, including cars and flying machines.
Aside from the two new core abilities, Link won’t have to spend so much time slogging his way up mountains this time around. Aonuma demonstrated a new mobility trick that lets Link swim up through any space with a ceiling, including buildings and apparently the giant caves within the game’s many peaks. The emphasis on verticality tracks with the sky islands and otherwise very high up environments we’ve seen before in prior previews.
The new Tears of the Kingdom video packs a lot of promise into a brief 10 minutes. If you loved the environmental puzzle solving and clever interactions in Breath of the Wild, the upcoming game — due out on May 12 — looks like it will offer an even bigger scope of possibilities.
New ‘Tears of the Kingdom’ video shows Zelda doubling down on an interactive world by Taylor Hatmaker originally published on TechCrunch

North Korean hackers using stolen crypto to mine more crypto via cloud services: ReportCybersecurity firm Mandiant has “graduated” a new group of hackers who finance state goals and their own existence with the help of crypto laundering.

Cherry Audio Snow Angel for Mercury-6 Step into the dreamy world of Snow Angel for Mercury-6, a new collection of presets from the talented I AM SNOW ANGEL (Julie Kathryn). Drawing from the pop styles of the mid to late '80s,... Read More