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Elon Musk appoints new Twitter CEO, NBCU’s Linda YaccarinoThe rumors are true: Elon Musk has chosen NBCU leader Linda Yaccarino as the next CEO of Twitter.
Musk confirmed Yaccarino’s new role in a tweet this morning, a day after he announced that he had completed his search for a new CEO.
“Looking forward to working with Linda to transform this platform into X, the everything app,” wrote Musk.I am excited to welcome Linda Yaccarino as the new CEO of Twitter!@LindaYacc will focus primarily on business operations, while I focus on product design & new technology.
Looking forward to working with Linda to transform this platform into X, the everything app. https://t.co/TiSJtTWuky
— Elon Musk (@elonmusk) May 12, 2023Yaccarino announced on Friday morning that she was leaving her role as chairman of Global Advertising & Partnerships at NBCU. Yaccarino worked at NBCU since 2011. Before that, she spent nearly 20 years at Turner as an executive vice president in advertising. In 2018, she was appointed by former president Donald Trump to the President’s Council on Sports, Fitness and Nutrition.
It’s smart to put a well-known advertising executive at the helm of Twitter, since Musk’s leadership has tanked that key facet of Twitter’s business. Musk said he will stay on as chairman and “CTO, overseeing product, software & sysops.” With erratic content moderation policies and inconsistent, sometimes misleading verification systems, Twitter has bled advertisers. The company has also laid off critical teams for revenue generations, like its sales team.
Musk and Yaccarino already seem to have a bit of a rapport. Last month, Yaccarino interviewed Musk at an advertising conference in Miami, where she seemed complimentary of the business mogul.
“Elon has committed to being accessible to everyone for continual feedback,” she said onstage. “He’s also opened up himself to also participate in the new transparency and safety rules he posted yesterday. Just remember, freedom of speech does not mean freedom of reach.”
She also pointed out to Elon that “the people in this room are [Twitter’s] path to profitability.” Since its inception, Twitter’s most effective way to make money has been advertising, and Musk’s attempts to monetize the blue check have not been successful.
We don’t know whether the two of them were in negotiations at the time, but Yaccarino seemed motivated to sanitize the Twitter brand, encouraging audience members to voice their concerns to Musk in an Q&A. She echoed Musk’s viewpoint on freedom of speech as it pertains to advertisers, which is that freedom of speech doesn’t mean “freedom of reach.”
“If freedom of speech, as he says, is the bedrock of this country, I’m not sure there’s anyone in this room who could disagree with that,” Yaccarino said when interviewing Musk. “Could I get a round of applause for that?”
This story is developing…Linda Yaccarino leaves NBCUniversal, adding fuel to the Twitter CEO fire
Elon Musk appoints new Twitter CEO, NBCU’s Linda Yaccarino by Amanda Silberling originally published on TechCrunch
How to use Spotify Canvas to increase track engagementSpotify Canvas is a great way to add an extra dimension to tracks on Spotify and make the music more engaging with cool and simple-to-use video features. from DITTO MUSIC. Continue reading
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The post AI attempts to identify when music transcends genres appeared first on Hypebot.Sixth Sample Cramit PE Cramit Platinum Edition is an OTT-style compressor based on the already capable free version. The Platinum Edition brings you more advanced features with the same ease of use. ... Read More
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The post TikTok Music Promotion 101 appeared first on Hypebot.FLASH SALE! 50% OFF Reveal Sound Spire (Ends Tomorrow)
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Vicious Antelope AtmoElka - Elka-X AtmoElka contains 30 atmospheric synths for Cherry Audio Elka-X synthesizer. They include synth pads, organs and synth choirs patches. They fit mainly for cinematic music, progressive rock,... Read More
Vicious Antelope X-30P - CZ V X-30P is an experimental soundbank for Arturia CZ-V and Analog Lab synthesizers. It contains 30 retro sounding 8 Voice polysynths. The are mainly fit for some experimentations whatever... Read More
Last week in music industry commentaryLast week, commentators in the thick of the industry shared their opinions and thoughts on AI challenging musicians, what’s wrong with copyright law, and more… Live streams won’t steal ticket. Continue reading
The post Last week in music industry commentary appeared first on Hypebot.Zak Sound Releases FREE Ibiskus Virtual Wind Instrument
Zak Sound releases Ibiskus, a FREE rare wind instrument plugin for macOS and Windows. Sometimes the best ideas we have are the ones we don’t see coming, and there’s an element of that in the creation of Ibiskus. The devs at Zak Sound saw an opportunity to turn a random find at a local market [...]
View post: Zak Sound Releases FREE Ibiskus Virtual Wind Instrument
