100 Years Ago ⁠— The Songs of 1923In honor of the new year, and to look back on how much the world has both changed and stayed the same, here are 10 hits from 1923 celebrating their 100th birthday.

YouTube launches its new commercial music licensing resource, Creator MusicYouTube today announced its new marketplace, Creator Music, is now fully open to all YouTube Partner Program participants in the U.S. First announced last September, the online destination offers a large catalog of songs that creators can browse, search through, and purchase where the terms of the music rights are spelled out in plain language, so creators can understand the costs involved. In addition to being able to purchase licenses, creators are also able to choose tracks offering revenue-sharing options where both creators and the rights holders earn money from the music’s use.
As the company explained last year, the issues around music rights have been a longtime pain point for creators.
When a creator today uses a song they don’t own, they end up having to give away all the ad revenues on their video to the music license holder. That means commercial music is often not used in YouTube videos, which hurts creators, their fans, as well as artists and songwriters.
With the launch of Creator Music, the idea is to simplify the process of licensing popular music. Through an online dashboard, creators can search for songs they have in mind or browse by collections, genres, or moods, then view the associated licensing costs. In addition, creators can search for tracks based on a budget they have set for their project.
Image Credits: YouTube
When they find an eligible track, creators can choose to either buy a license after reviewing the terms or opt into a rev share agreement. With the former, creators can check out and immediately download the song to add to their video while editing. If they don’t want to pay an upfront cost for the music’s use, they can choose a track with the rev share option instead.
This type of marketplace could benefit larger creators who more precisely want to control the costs associated with their productions as well as smaller creators who haven’t historically been able to afford commercial music in their videos.
The new service doesn’t replace YouTube’s existing Audio Library of free tracks, however, it just provides another option. To continue to view free songs, including those from the Audio Library, creators can set the price filter to “$0” when searching across Creator Music.

As YouTube now increasingly competes with TikTok on short-form video, the need for better backing tracks for creators’ long-form video content has grown. TikTok’s embrace of popular music has led to the video app having a heavy influence over the Billboard charts and the top charts in streaming apps, as viral videos prompt more streams and music downloads. More recently, TikTok has been rumored to be expanding its own streaming music service, as well — another market where YouTube operates. And as TikTok lengthens the max time for its videos, inching into YouTube territory, the Google-owned video site needed to remain competitive.
Of course, YouTube already offers popular music for use on Shorts through its Shorts Music Library, but many of those same songs wouldn’t have been viable for use on YouTube itself until now because of their associated costs and rights.
At launch, YouTube said it was working with indie partners including Empire, Believe, Downtown, and Merlin. It hasn’t announced any partnerships with the majors at this time.
The Creator Music project was introduced last fall alongside other larger YouTube initiatives, including its plan to monetize Shorts and revamp its Partner Program to include a new Shrots-specific threshold of 1,000 subscribers and 10 million Shorts views over 90 days. 
While Creator Music was gradually launched to YPP creators in the U.S., the company says it’s now fully available to that group. YouTube says it aims to bring the service to more countries over time and expand the music options for non-YPP creators, as well.
YouTube launches its new commercial music licensing resource, Creator Music by Sarah Perez originally published on TechCrunch

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Wide Open Music Signs 2 Lane SummerWide Open Music has announced the signing of country music duo 2 Lane Summer to its Management and Publishing rosters. Comprised of Joe Hanson (Naperville, Ill.) and Chris Ray (Jackson, Miss.), the pair’s instant friendship and brotherhood is evident in 2 Lane Summer’s contagious personalities and mesmerizing harmonies. 

“We were chasing solo careers when our paths crossed; after hanging and jamming together we knew there was something special,” shared 2 Lane Summer’s Joe Hanson and Chris Ray. “Once Wide Open Music discovered us, we knew that they were the right team to take this duo to the next level and we couldn’t be more excited to see what’s next.”

Ash Bowers, Wide Open Music Owner/Manager, shares, “These guys have the talent, work ethic, vision, and music, and are so dialed in on who they are. From the first meeting, everyone on our team has been beyond excited to work with 2 Lane Summer. We can’t wait to watch what’s about to happen!” 

fanlink.to/2LS-ETAY

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Independent labels and distributors: take our survey!Measuring the actual contribution of the independent sector to the global recorded music market is an important but difficult task. The traditional way of thinking about independent market share is to take the total market and remove the majors’ revenues from that. But this ‘distribution’ basis of market share under-represents independents because the majors also distribute independent labels and artists. The truest measure of the independents’ contribution is on a copyright ownership basis. This is a task MIDiA has conducted for many years now and a crucial input into this is our global independent label and distributor survey.

This survey is now live and we encourage independent labels and distributors of all sizes and geographies to complete it. The more completes submitted, the more accurate the final dataset will be. 

We use this survey to take the pulse of what the independent sector is thinking, what challenges and opportunities it is facing, and as a measure of its commercial performance. Thus, confidentiality is absolutely crucial. All responses to this survey are treated as strictly confidential, and no company-level data, nor company-level market share is shared with any party or presented anywhere. This commitment has earnt the trust of independent labels and distributors to collect their data and build market-level datasets that they can benefit from.

All survey respondents will receive a summary of the themes component of the survey (e.g., market sentiment, market opportunities, marketing challenges, etc.) and a complete summary of the global market shares dataset. In short, MIDiA Research wants to ensure that all participants benefit from this market intel and can benchmark themselves against the market.

Take the survey here: https://www.surveymonkey.co.uk/r/TYVBLJL

Please feel free to share this link with anyone you think would be interested in taking the survey.

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