TikTok Music Marketing Grows UpListen on your favorite podcast platform: Spotify | Apple Podcasts | Stitcher | Acast Joining us this week on the New Music Business is Johnny Cloherty, the founder and CEO of Songfluencer. Songfluencer is a global, innovative creative marketing agency of music experts that turns followers into fans by strategically pairing songs, artists, and brands with key tastemaker influencers on music-forward […]

Nemesis 3 softsynth by Tone2 Nemesis3 comes equipped with 100 new sounds, an improved audio engine, a range of new features and a reworked GUI with native support for high-resolution display formats.

Recent Classical Highlights for June 2023Epic listening is what you get with this month's classical reviews, in more than one sense. If only we all had the energy of Garrick Ohlsson (pictured), who, with conductor Donald Runnicles, performed the heroic feat of playing all of Beethoven's piano concertos over the course of one week.

Product Profile: Mixing for Podcasting on the Mackie HR 824 MK 2 Nearfield MonitorsMixing and podcasting mixing have similarities, but require attention on different areas of your mix. Such variables include which frequencies you will need to pay attention to when mixing your vocal tracks. This means you likely will also need to pay more attention to correctly applying equalization and compression on your vocal tracks than if you are mixing a typical pop song.

When recording or streaming live, you should have a target level in mind for how hot your tracks will be. Each person or instrument should have their own track, and it is important to name your tracks in a way that makes sense to you. The goal is to have your gain levels correctly set up when you start recording, and to avoid as much as possible making minimal changes from the content after you captured it.

Once you have captured your session content, the next step is to organize your audio clips and then decide how much additional sweetening, i.e., additional equalization, compression or reverb your tracks will require. If you are streaming live onto OBS or a similar platform, you will have to take these factors into account before you start your livestream or broadcast.

For example, boosting the low frequencies in your vocal mix can help you to get your radio announcer voice on. Moving up the frequency spectrum, enhancing the upper mid-range can help dial in warmth and help you to tame harsh vocals. Keep in mind that nasal-sounding vocals can be fixed by adjusting high frequencies, which is where your ears are most sensitive to hear what your talent is saying. In general, carefully adjusting the equalization on your recorded or streaming content can help eliminate “tinny” or thin sounding vocal tracks and, in general, add warmth. Just remember when applying equalization to your tracks “a little goes a long way” and overdoing it can result in harsh sounding vocal tracks. When you are working with phone-in callers, use of a high or low pass filter can be an effective tool to help dial out unwanted background noise. 

The same principle applies to compression and reverb. While it may be tempting to boost compression on your tracks to make them “louder in the mix,” too much compression can result in tracks that sound artificial or “squashed.” Applying too much reverb can make the difference between tracks that are “sweetened” versus completely washed out. 

When mixing your content for podcasting there are many situations where it will be to your advantage to monitor your content through nearfield monitors, as opposed to headphones. 

Mackie’s HR 824 MK2 are high resolution, two-way bi-amplified studio monitors. They are designed to deliver broad stereo imaging and flat, ultra-linear frequency response, which makes them a great choice for mixing vocal intensive content as would be found in a typical podcast. The Mackie HR 824 MK 2’s translates audio well to a variety of acoustic spaces, which is one of the reasons why even though they have been on the market for several years now, they remain a popular choice with musicians, content creators and producers.

The Mackie HR 824 MK 2’s utilizes a two-way crossover and has a total of 250 watts, 150 watts for the bass frequencies, 100 watts for high frequencies. Mackie’s HR 824 MK 2 makes use of a passive radiator for enhancing low frequencies and an integrated wave guide, which provides for good off-axis response. The Mackie HR 824 MK 2 has XLR, RCA and quarter inch inputs. On the back of the HR 824 MK 2 are controls to adjust input sensitivity, acoustic space, low and high frequency boost and cut as well as selectable on-off and standby modes. The front power button of the HR 824 MK II also functions as an overload indicator. The HR 824MK II Mackie has a passive radiator on the rear of each speaker for enhancing bass frequencies. The Mackie HR 824 MK II is designed to be placed horizontally. 

As with all studio monitors, the correct placement of your monitors is an important factor to consider when setting up your studio. Plan to have your monitors placed away from walls and placed symmetrically in a triangle at your mixing position. Your monitors should be placed high enough on speaker stands so that the tweeters are firing at ear level. It’s recommended to put your monitors on top of isolation pads to help improve efficiency and to decouple them from whatever surface they are sitting on.

When mixing for podcasting you will likely be utilizing a combination of live and studio tracking and mixing techniques. There is much more to covering the basics of tracking and mixing audio for podcasting or general music production than can be discussed here. Just keep in mind to trust your ears and to mix preferably at a moderate or even low volume.

Mackie’s HR 824 MK 2 are available now for MAP $799.99 (for each speaker).

For more information and useful instructional videos check out mackie.com

Advocates call for Hong Kong govt stablecoin to compete with Tether and USD Coin“Issuing a stablecoin pegged to the Hong Kong dollar not only helps to solidify Hong Kong’s leadership in the blockchain sector but also propels the progress of the digital Hong Kong dollar," said the report.

Instagram to launch Twitter-like Threads app on July 6: Pre-order NowMeta and Instagram are talking aim straight at Twitter this week with the launch of Threads, a new app to “share ideas and trends with text.” With many musicians and. Continue reading
The post Instagram to launch Twitter-like Threads app on July 6: Pre-order Now appeared first on Hypebot.

Universal is spending $50 million to boost its market share in Thailand. Expect more M&A activity in Asia to follow.The majority-acquisition of RS Group in Thailand may indicate that more M&A swoops are on the way from Universal
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Farmers use tech too with Charles Baron from Farmers Business NetworkWelcome back to Found, where we get the stories behind the startups.

This week Becca and Dom are joined by Charles Baron, the co-founder and CMO at Farmers Business Network (FBN), a startup that offers a suite of online services to farmers. Baron talked about what led him — a former venture capitalist — to want to build in the agtech space. He talked about why the company chose to expand into multiple verticals quickly and how big of a need there was for what FBN offers.
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Farmers use tech too with Charles Baron from Farmers Business Network by Rebecca Szkutak originally published on TechCrunch

NUBE by Ronan Fed Is a FREE Delay/Reverb Effect for Windows
Ronan Fed has just released a new freeware delay/reverb effect plugin called NUBE, and it’s available for Windows only. Expanding on an already vast selection of free plugins by the same developer, NUBE is a delay effect with some interesting features that make it stand out from other free options. First, the GUI is sleek, [...]
View post: NUBE by Ronan Fed Is a FREE Delay/Reverb Effect for Windows

Vicious Antelope Dark Leads - Korg MS-20 V and Analog Lab V Dark Leads soundbank contains 103 primitive lead synth for Arturia Korg MS-20 V and Analog Lab V. Here there are dark sounding monophonic leads that vary from vintage and fat to synced... Read More

Xenyx 1003B mixer from Behringer Behringer's new Xenyx 1003B mixer promises to provide a high-quality solution for live work, recording, streaming and podcasting, and even offers the option of running on batteries.

‘Some of the most successful and prominent talent that I’ve worked with are also some of the most shrewd and commercial minds that I’ve worked with.’Adrian Sykes talks to one of the UK music industry’s most prominent and respected lawyers, Nick Eziefula...
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HoRNet SW34EQ MK2 Is FREE For 24 Hours Only!
HoRNet offers the SW34EQ MK2 (19,99€) equalizer plugin as a FREE download for 24 hours only. The offer ends on July 5th, 2023. SW34EQ MK2 is based on the channel strip EQs from an 80s API console. It’s a musical-sounding EQ with smooth curves and optional analog-style saturation to enhance the sound of your mix. [...]
View post: HoRNet SW34EQ MK2 Is FREE For 24 Hours Only!

RJ Studios announce Pristine Peaks IE Pristine Peaks IE is a streamlined version of RJ Studio’s mastering limiter plug-in which has been expanded and optimised to support a range of multi-channel formats. 

Spotify in talks to add full length videos, take on YouTube and TikTokFacing increasing competition from YouTube and TikTok, Spotify is in talks with record labels and music publishers about adding full-length music videos. Spotify already encourages creators to upload a “Canvas’. Continue reading
The post Spotify in talks to add full length videos, take on YouTube and TikTok appeared first on Hypebot.