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4 ways generative AI makes founders more interesting to journalists

Craig Corbett
Contributor

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Craig Corbett is a partner at Publicize, a PR agency helping tech leaders and investors push their brands to the front and center of a rapidly evolving media landscape.


The advent of generative AI will lead to a tectonic shift in how startups do PR over the next few years. In July, the Associated Press became the first major news company to sign a deal with OpenAI, while media job cuts have reached record highs.
Gutted newsrooms could stymie one of the greatest engines of startup growth. While generative AI will enhance the capabilities of many publications, they’re also creeping onto news sites in ways we can’t foresee while journalists are laid off. Inevitably, some startups will choose to use AI to churn out thought leadership and PR content.
The problem with that is, if anyone and everyone can do something, then it becomes devoid of value. If any founder can ask ChatGPT to create a listicle on “5 reasons e-commerce will grow in 2023,” then the internet will become even more saturated with that kind of content. And that content is professional-sounding, yes, but impersonal, starved of real-life narratives, and flair-less.


Startups that want to be seen amid the flurry as AI enters the media will need to remember that what most people really want is a human story.


The good news is, this will actually push startup PR to evolve. In-house PR teams will want to elevate their content above the tedious noise. PR agencies will strive to show startups why they shouldn’t be using ChatGPT to do their job. Editors will scream out for original articles over rehashed content. PR and human-written thought leadership will have to sharply differentiate itself from the unoriginal content of overused AI.
Seeing a strong voice of reason or controversy, a provocative response to current events and rapidly unfolding topics — that’s something people are always hungry for. It’s alive, shaped by the world around us, and helps us make sense of it.
Ironically, AI could make PR more responsive, human, relevant. So, where do AI’s limits lie — and where will successful PR strategies shine in the age of ChatGPT?
Embed yourself in current (and future events)
AI does not exist in the present. It’s trained on past datasets, but it can’t follow today’s news, much less if that news hasn’t been published online.
I know from my PR work that journalists take a heightened interest in a business leader when they can speak knowledgeably (and quickly) on unfolding events. As do readers: 62% of professionals want to see thought leadership on current trends.
But how will generative AI change this scenario? It’s likely that the role of journalists will move away from what’s generally achievable by AI — generic advice articles, listicles, etc. — and they’ll have more time to write articles on current events and hard-hitting trends, imbued with relevant commentary.
So, that’s what they’ll want to see more of from founders — commentary on the Senate just passing a new immigration bill and how that will affect tech talent; a thought piece on how startups can leverage a new TikTok trend for growth.
An effective PR strategy will involve a shift in behavior:

Monitoring daily media for current events.
Inserting yourself and your company into breaking news.
Being a founder who can provide punchy opinions on select themes.
Assessing which topics you can speak to beyond your niche: for example, a fintech founder can seek to become an expert in emerging regulation.
Linking this kind of outreach back to your core mission and messaging.

Other than being timely, the difference between you and ChatGPT is that you have friends. You have your finger on the pulse of specific “offline” circles in a way that’s not possible for an AI bot. Journalists will value you being able to bring insights on the word on the street — what the sentiment is over X news story among your peers, the conversations you have with colleagues over the state of the industry.
Finally, you can also peer into the future. A true industry expert can read what’s happening on the ground — not just online — ask for peers’ opinion on a matter of interest, and offer predictions on where a trend is going. Be careful only to do so when your margin of error is small.

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RELEASE DETAILS
Release title:
Fly as shit (Remix)
Main artist name:
Faygoplexine
Release date:
1st Sep, 2023
https://publme.lnk.to/FlyasshitRemix
#newmusic #Release #Music #indepedent #artist #hiphop

Kemper announce Liquid Profiling technology Liquid Profiling is a new technology for the Kemper platform which is said to seamlessly blends their patented approach to amplifier profiling with conventional modelling techniques.

Moog Soundlab Series Returnsnext door to Moog Music’s factory in downtown Asheville, North Carolina, is another institution in electronic music—one that has been at the center of artist collaboration, new music discovery, and synthesis education for more than a decade. 

Designed to be an immersive and inviting experience for creatives, the Moog Sound Lab is home to a carefully curated collection of vintage and modern instruments. In Moog’s popular artist performance series that bears the same name, musicians use this space as a stage to reimagine and perform original songs using the vast selection of synthesizers and other electronic instruments. Over the years, this studio space and series has attracted artists such as CHVRCHES, Tegan & Sara, El-P (Run the Jewels), Toro Y Moi, Sylvan Esso, Moses Sumney, and Jack Antonoff.

After a break in Moog Sound Lab video production during the height of the pandemic and the studio’s redesign, the series returns with a new selection of synth-packed performances ready for release. First, Moog spotlights producers Andy Stott and Debit as they create a full song with a range of semi-modular synthesizers.

Watch: Andy Stott & Debit Perform with Moog Matriarch, Grandmother, DFAM & Mavis

While traveling through North America on tour last spring, electronic music producers Delia Beatriz (aka Debit) and Andy Stott spent some quality time at Moog Music’s factory and studio space in Asheville, North Carolina

Inside the Moog Sound Lab, the two joined forces to compose and perform an original track infused with elements of each artist’s unique musical style, ranging from hard techno and post-punk to dream pop and Latin club music.

Get a behind-the-scenes look at how Andy Stott and Debit use Matriarch, Grandmother, DFAM, and Mavis in their creative process, integrating this selection of flexible hardware instruments with Ableton for a seamless production flow.

Watch Andy Stott & Debit’s Moog Sound Lab performance here.

To catch up on past Moog Sound Lab performances and how the space has transformed over time, visit Moog’s YouTube channel.

What’s New in the Moog Sound Lab: Analog Hardware & More

In early 2020, the team at Moog Music embarked on a redesign of its memorable Sound Lab space, upgrading its library of instruments and integrating new professional recording gear thanks to partners like Rupert Neve Designs, Universal Audio, and Echo Fix. The full-featured single-room performance studio has expanded into a multi-room creative suite to accommodate a greater variety of events and experiences for both visiting artists and Moog employees.

Moog has brought viewers inside this electronic music wonderland with its Moog Demo Library series, educational livestreams, and innovative instrument announcement videos. Now, the revitalized Moog Sound Lab with its mix of vintage and modern electronic instruments—everything from the Minimoog Voyager and Sonic Six to Subharmonicon and Matriarch—is ready for artists to explore on site and fans to discover through exclusive videos. 

As Moog continues to roll out new performances like the latest by Andy Stott and Debit, the Moog Sound Lab series promises to continue to feature diverse genres and styles, pushing the boundaries of sonic exploration to inspire the global creative community.

More about Moog Music

Moog Music is the world’s leading producer of theremins and analog synthesizers. The company and its customers carry on the legacy of its founder, electronic musical instrument pioneer Dr. Bob Moog. Moog’s instruments are assembled by hand in its factory in downtown Asheville, North Carolina. Learn more here.

UMe Announces 80,000 Collectible Metro Cards Honoring Hip-Hop 50Universal Music Enterprises (UMe) launches a hip-hop music collaboration with The Metropolitan Transportation Authority (MTA) in celebration of Hip Hop At 50 – Honoring 50 Years of Hip Hop: A Legacy of Rhythm, Revolution, and Soul. 

Together with the MTA, UMe have created 80,000 “Metro Cards” available in subway vending locations across New York City. These collectibles feature four generational East Coast hip-hop icons, namely Cam’Ron, LL COOL J, Rakim, and Pop Smoke.

About the cards, Rakim commented, "From standing on top of the Empire State Building to grabbing a slice at the corner pizza shop, NYC creates iconic moments that are recognized around the world. But it doesn't get closer to real city life than swiping a metro card and standing clear of the closing doors. It's an honor to be celebrating the 50th Anniversary on the streets... and now below them... of the city where hip-hop was born."

LL COOL J added, “When I first started in Hip-Hop, we were using tokens and then in the 90's the MetroCard came out. And through the pandemic I remember riding the subway anonymously by myself. Now in 2023 I have my own limited-edition MetroCard in celebration of the 50th anniversary of Hip-Hop. This is a beautiful full circle moment. Hip-Hop is amazing!” 

The LL COOL J cards are coinciding with the second year of The Rock The Bells festival in Forest Hills, Queens. Rock The Bells is dedicated to the ongoing preservation and illumination of the culture that Hip Hop has made global. This metro card project celebrates 4 watershed moments in New York hip hop and represents the ever-changing bedrock of the culture, this is a symbol to the next generation that ideas and self-expression matters, and putting a positive and uplifting message into the world can make you a super star.

Cards can be found across New York City. The LL COOL J cards can be found in Forest Hills at the 71st Ave metro stop in CTR areas N333, N333A, and N333B. In collaboration with the Shoot For The Stars Foundation, the Pop Smoke cards appear at the Canarsie-Rockaway Pkwy stop in CTR area R634, in addition to the New Lots Ave stop in CTR area H041. Vending machines with the Cam’Ron and Rakim cards will be revealed soon. As part of this initiative, hip-hop quite literally courses through the nervous system of New York City, adorning these subway locales.

As part of Hip Hop At 50 – Honoring 50 Years of Hip Hop: A Legacy of Rhythm, Revolution, and Soul, one of the culture’s most influential artists Eric Haze developed a very special logo for Hip Hop 50 as chronicled by All Access, uDiscoverMusic, and more.

UMe just released a new “Best Hip Hop Hits – HIP HOP 50 Edition” Spotify playlist. 

Listen to it HERE.

Hip Hop 50 traces the history of rap music with a series of very special anniversary editions of classic albums on exclusive vinyl colorways throughout 2023. These LPs span Nicki Minaj’s Pink Friday: Roman Reloaded on June 2, Lil Wayne’s Tha Carter III (Deluxe) on June 9, and Salt-n-Pepa’s Very Necessary on October 13. In the fall, releases include Gang Starr’s Daily Operation, LL COOL J’s Mama Said Knock You Out, Onyx’s Bacdafucup, and Guru’s Jazzmatazz Vol. 1 on November 3 followed by Public Enemy’s It Takes A Nation of Millions To Hold Us Back on November 10.

Colorways and details will be revealed soon for these limited-edition pressings.

Astra lays off 25% of workforce, reallocates engineers, in an effort to fight dwindling cash reservesAstra has laid off 25% of its workforce since the beginning of the quarter and is reallocating at least 50 engineers and manufacturing staff away from its launch business to focus on spacecraft production, the company said Friday.
The reallocation and layoffs are expected to delay testing of the under-development Rocket 4 and Launch System 2.0, Astra said. The affected employees worked in the company’s launch, sales and administration and “shared services” departments. Workforce reductions are expected to save the company over $4 million per quarter beginning in the fourth quarter of this year.
Astra, which is facing dwindling cash reserves, is no doubt looking for a way to further reduce operating expenses while also bolstering its spacecraft engine business, the only business unit that currently has a near-term chance of generating revenue. The spacecraft engine technology is sourced from Astra’s acquisition of propulsion developer Apollo Fusion, which closed the day Astra went public in July 2021.
Indeed, Astra said that it had closed 278 committed orders of the Astra Spacecraft Engine product through the end of March, which totals around $77 million in contracts once the engines are delivered. A “substantial majority” of these orders will be delivered through the end of 2024, the company said.
“We are intensely focused on delivering on our commitments to our customers, which includes ensuring we have sufficient resources and an adequate financial runway to execute on our near-term opportunities,” Chris Kemp, CEO and founder, said in a statement.
Astra also said that it had engaged investment bank PJT Partners as a financial advisor as it looks for more capital to continue operations. That includes “potential strategic investments in the Astra Spacecraft Engine business to strengthen Astra’s balance sheet,” the company said. Separately, Astra said it had raised $10.8 million in a debt sale to investment group High Trail Capital.
According to preliminary second quarter financial results, Astra is expected to have revenues between $0.5-$1 million, while having just $26-$26.5 million in cash on hand.
This is not the first time major layoffs have hit the space company. Last November, Astra announced it had let go of 16% of its employees, also to focus on launch and spacecraft engines.

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