5 creative ways to share music using QR codesHere are some innovative ways to share music and expand an audience with QR codes. Learn how these simple codes can make promoting your music more effective and engaging. by. Continue reading
The post 5 creative ways to share music using QR codes appeared first on Hypebot.

The Power of Royalty-Free MusicAs disputes between labels and social media platforms like TikTok continue, it may be time to reembrace the sounds that have soundtracked the internet since its early days: royalty-free music.. Continue reading
The post The Power of Royalty-Free Music appeared first on Hypebot.

Mainstream is the new nicheFive years ago, we made the call that ‘niche is the new mainstream’. Today, this dynamic is so fundamental to music and culture that we are firmly in the stage of second order consequences. Superstars are getting smaller, the long tail is getting longer, and rightsholders are bringing in earnings thresholds to keep that growing long tail at bay. But it was a blog post by my colleague Tatiana – “Did Charli XCX go mainstream, or did the mainstream just go niche?” – that got me thinking whether, now five years in, the mainstreaming of niche has reached a tipping point.

The dynamics of Charli XCX’s career (e.g., 25,000 RSVPs in one hour for a 1,000-cap Boiler Room gig) feel very much like those of Taylor Swift. Of course, the sheer scale of the Swift fandom machine is the big difference – or is it? Is mainstream about actual numbers or reach, or perhaps both? In fact, it is best measured in three key ways:

Absolute scale: how big are the numbers?

Relative scale: how big are the numbers compared to others?

Active reach: what share of the total audience does an artist have?

Let’s use Taylor Swift, as today’s biggest mainstream music artist, to test each.

Absolute scale

There is no getting away from the fact that everything “big” has got smaller. Michael Jackson, arguably the equivalent of Taylor Swift for the peak-CD era, shifted half a billion units worldwide, when units actually meant units. By comparison, Taylor Swift has fewer than 200 million ‘album equivalent sales’ – which of course means this figure is increasingly made up of streams being converted into ‘sales’. Given that so much of streaming behaviour today is radio-like, we would really need to add an estimate of total individual radio listens to Jackson, which would result in a figure that would comfortably end up in the tens of billions in ‘equivalent sales’.Yes, Jackson’s career happened in a different era, when fewer artists were competing and linear broadcast platforms dominated. But that is the entire point of fragmenting fandom.

Relative scale

It is abundantly clear that Taylor Swift has more streams and ticket sales than pretty much everyone else. She is the biggest artist on the planet right now. She has mainstream awareness, but does that make her actual listenership mainstream? 

She certainly has more mainstream cultural clout than her peers, managing to become part of the mainstream media narrative – look no further than the Financial Times running pieces on ‘Swiftonomics’. This is thanks, in large part, to the fact she first built her fandom pre-fragmentation, when music was still much more a part of mainstream culture. It is an advantage enjoyed by other artists, such as Beyoncé, that came up pre-streaming’s peak, and therefore pre-fragmentation. But an FT subscriber reading a Swiftonomics story does not necessarily make them a listener (I’ll hazard a guess that particular conversion rate is not one to sing about). Having mainstream media reach is not the same as being a mainstream artist in terms of listenership, even though the two things did largely go hand-in-hand once upon a time.So, simply being bigger than the rest does not inherently equate to being mainstream. In the same way that the fastest kid at school could leave her classmates for dust but not even qualify for national heats, let alone compete with the fastest runners in the world.

Reach

Active reach is where the picture really comes into focus. The best-selling albums in US history (when sales were sales) were the Eagles ‘Their Greatest Hits 1971-1975’, with 38 million sales, and Michael Jackson’s ‘Thriller’, with 34 million. Based on the respective populations of the year of release of those albums, the Eagles was bought by 17.4% of the US population, while Michael Jackson was bought by 15.9%. 

Taylor Swift’s best-selling US album was ‘1989’ (6.5 million) while ‘The Tortured Poets Department’ sold 2.9 million. As a share of the total US population, they represent 2.0% and 0.7%. 

Taylor Swift’s biggest selling release has 12 times less reach than the Eagles, while her latest release had less than 1% reach.NOTE: with modern ‘sales’ figures including streams, Swift’s total audience may have been bigger (as many different people’s streams could add up to one sale). But equally, it could be lower, as one person’s streams could add up to multiple units.

Of course, judging Swift’s reach only by album sales – an aging format, and an essentially extinct one for much of her listener base – is unfair. Yet interestingly, the c1% figure doesn’t just apply to Swift’s album sales. The record-breaking ‘Eras’ tour sold 4.5 million US tickets, which is just over 1% of the US population (and Swifties being Swifties, there was probably a decent number who saw the show more than once, meaning that percentage is likely a bit smaller). Meanwhile, Swift’s 26.1 billion Spotify streams in 2023 made her the most streamed artist of the year, yet that was just 1.4% of all global Spotify streams. Now, 1.4% of global streams for one artist is a massive achievement But in the analogue era so many more people would have listened to the biggest artist of the day because radio was the main consumption format, and on radio everyone listens to the same song, whether they like it or not.

None of this is a critique of Taylor Swift, but instead a reflection of the modern music world which she is part of. She is clearly a hugely successful artist at the top of her game. But the game is not the same as it once was. It is not that Taylor Swift is not huge — she is. But she is not mainstream, because mainstream itself is now niche. Charli XCX shows how successful you can be when you understand the power of niche. Niche does not inherently mean small, and its potential is huge. The simple, hard truth is that now everything is niche, even mainstream.

LVRN invests in Afro-Caribbean cultural platform Jerk X JollofThe investment 'underscores our commitment to empowering communities through music and culture,' LVRN says
Source

Tencent Music’s AI-powered tech can ‘predict the next hit song,’ and 5 other things we learned from its latest annual reportTME is also facing 695 copyright infringement lawsuits, and it's negotiating a 10% stake in an 'overseas entertainment company'
Source

Ircam Amplify unveils AI tool to detect AI-generated musicIrcam calls the AI detector, targeted to stakeholders in the music industry, a "game-changer"
Source

Swifties drive 1M streams with Sationhead listening party as more Artists take noteLast week, Taylor Nation, the official Taylor Swift fan account, hosted a listening party for her new album "The Tortured Poets Department: The Anthology" on Sationhead, which drove over 1 million streams on Apple Music and Spotify in under 24 hours.....
The post Swifties drive 1M streams with Sationhead listening party as more Artists take note appeared first on Hypebot.

TikTok will shut down rather than sell to U.S. owner, Reuters reportsTikTok owner ByteDance will shut down the app rather than sell it if legal options fail to combat legislation to ban the app in the U.S., but the reasons behind. Continue reading
The post TikTok will shut down rather than sell to U.S. owner, Reuters reports appeared first on Hypebot.

Songwriter Profile: Mama BLegacy Work

With over 20 years as an artist and music executive, Jacq Becker—under her moniker Mama B—is releasing a second children’s album, following the success of 2021’s collaboration, Zoology (which amassed 50+ million digital and 14+ million YouTube streams). Having performed as a pop artist at Los Angeles’ Hotel Café, The Mint, Harvelle’s, Room 5, etc., and shows in Sweden, Nashville, and the Caribbean, Becker has placements in major TV and film (including Top 5, Pretty Little Liars and Seven Days in Utopia), and leads prominent songwriter and publishing teams, helping artists develop their creative vision and monetize their work. 

First studying classical music before switching to jazz, then pop, Becker holds a deep love of lyrics and melody, emphasizing her affinity for ‘’timeless songs and energy,” and was drawn to Norah Jones and the idea of audiences sitting quietly and truly listening. First writing as a teen, her focus expanded to business in her 20’s, and she is passionate about helping women improve their music business and publishing education, and exploring options. Says Becker, “I get the pleasure of helping expand their business and shining light on songwriters and producers. I feel very lucky to be doing it.” To have a sustainable career in music, Becker advises a focus on learning about publishing, rights management, monetization, and exploring the organizations that manage it all.

Leading with melody, then tone of voice and production, Becker says that what resonates most in music for her is the collaboration, emphasizing the dramatic difference between the sound that comes out of a collaborative project versus the energy felt from constant ‘session-churning.’ “You can hear that trust in each other,” she says. “I listen for musicianship of the whole song (not just melody and lyrics) [and] how it came together.” In repeat collaborations, she says, “I trust their instincts. It’s [about] bringing the right people together with different skill sets that meld together.” See differences as an enhancement, not a threat, and when entering first-time collaborations, Becker says to be as prepared as possible by bringing a few concepts or lyrical ideas.

Struggling to find children’s music she could listen to when she became a mom, Becker felt she could add something and, inspired by the musings of her children and their friends, worked to make music from their perspective while adding contemporary production. Says Becker, “We’re trying to take everything we know about song composition and structure and not do anything different because it’s for kids and families. Why would the formula change?”

Starting organically with guitar and piano melodies, using live instruments and no corner-cutting, Becker wanted to deliver purpose and meaning. Taking two years to complete, some sessions had starting points (“Princess In A Castle” was a request of her son’s classmate), or incorporated elements she heard her children jamming out to (Harry Nilsson’s “Coconut” inspired “Puffer Fish”). Finding a lightness and joy that was missing in the pursuit of pop affirmation, children’s music reignited her songwriting passion. “There were no restrictions on creativity. The fact that we took so much time with it speaks to the integrity of the project,” says Becker. “Everything about it was pure, honest, and no pressure, which is a good place to be when you're releasing music.” 

Imaginology feels like Reading Rainbow-meets-The Spice Girls: fun, catchy, and equal parts soothing and enjoyable for all ages. Set for release on Mother’s Day.

Contact Jon Bleicher, Prospect PR - jon@prospectpr.com; 

Experience Mama B at instagram.com/mamabsongs

Taylor Swift’s return to TikTok includes an in-app experience for ‘The Tortured Poets Department’ with ‘first-of-its-kind’ featuresIn-app experience follows the return of the superstar's music to TikTok, amid its licensing dispute with Universal Music Group
Source

Music Industry is moving from middle-men to ‘disintermediation’New technology suggests that current music business models should be more artist-centric instead of including unnecessary middlemen. from ArtistVerified via Medium Disintermediation is a really long word for a really. Continue reading
The post Music Industry is moving from middle-men to ‘disintermediation’ appeared first on Hypebot.

Your Livestream Strategy Sucks! K-Pop’s lessons on reaching a global audience Haven't had much success with live streaming lately or given up altogether? If you're going to learn from anyone, look at how live-streaming contributed to K-Pop artist's global success.....
The post Your Livestream Strategy Sucks! K-Pop’s lessons on reaching a global audience  appeared first on Hypebot.

Taylor Swift’s music is back on TikTok, despite no resolution in its dispute with UMGIt’s likely no coincidence that Swift’s music has reappeared on TikTok little more than week before the April 19 release of her new albu
Source

Record labels have some bad news for radio [Bobby Owsinski]Radio is still an important medium, but it is not as popular - particularly with music fans - as it once was. So many record labels are cutting their radio promotion teams.....
The post Record labels have some bad news for radio [Bobby Owsinski] appeared first on Hypebot.

62M tracks are now paid No Royalties, and millions more are being deletedNew rules demanded by the major labels to devalue or delete so-called "junk tracks" are now in full force at Spotify, Amazon Music, Deezer, and several other music streaming services, according to multiple sources.....
The post 62M tracks are now paid No Royalties, and millions more are being deleted appeared first on Hypebot.