TRX Cymbals Announces New Marketing PushThe TRX Cymbal Co. LLC announced on Monday the start of a new marketing campaign that aims to "support drummers on their journey 'from the bedroom to the bandroom and beyond.' Entitled 'BeatXBeat,' the project is built around the company’s roster of young drummers who tell the stories of their development in a series of photo and video testimonials. The content will appear on social media, YouTube, websites and other multimedia platforms."“No one goes from playing in their bedroom to touring with a top international star in one step,” explains TRX founder, David Levine. “Careers are built step-by-step and beat-by-beat. For our campaign, we’re asking drummers to share their experiences and encourage their peers in the drumming community to ‘take their drumming to the next stage’.”"One of the highlights of the #beatxbeat campaign is 3 newly-produced video ads that feature TRX artists Brandon Godette, Ilse Santana and Luke Caro," they said in a statement. "The commercials were produced and directed by Michael Levine, who is himself a drummer, and dramatically show the drummers’ transition from amateur to professional."To view the commercials as well as other elements of the campaign, and to learn more about TRX cymbals and the drummers who play them, visit www.trxcymbals.com and @trxcymbals.Pictured: Luke Caro

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Musicians ‘missing millions’ in PRO royalties for 100K UK gigsMusician are suing PRS For Music saying they're missing millions in PRO royalties for songs performed at UK gigs. The suit claims the PRO failed to track the setlists for more than 100,000 UK gigs.
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Ultimate YouTube Guide for MusiciansYouTube for Artists helps reach more fans and make more money from content with easy to use tools and new features. This Ultimate YouTube Guide For Musicians is a manual for success on a platform with 1 billion monthly music users.
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Hipgnosis is back: Merck Mercuriadis launching new company with ‘hundreds of millions’ in investment secured (report)Merck Mercuriadis aims to buy back the music rights he sold to the private equity firm while building a new investment company
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HITS Act tax deductions now law in Trump’s Big Beautiful BillThe Help Independent Tracks Succeed HITS Act tax deductions for musicians became law as part of Trump's Big Beautiful Bill.
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Indie Musician News Last Week: Music Teams, Mental Health & MoreTop indie musician news last week included a guide to global music success, how to protect yourself on social media, and more...
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Music Business News Last Week: Spotify, Startups & AI SuccessIn top music business news last week, indie band Deerhoof pulled its music off Spotify, applications for 2025's Music Tectonics Startup Competition opened, an AI created band made waves and much more.
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From AI artists to Warner’s $1.2bn JV with Bain… it’s MBW’s Weekly Round-UpThe five biggest stories to hit our headlines over the past seven days
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EAR CANDY: IN DA CULRB, WE ALL FAMHappy Fourth, my bass-blasting bottle rockets!This week’s playlist is serving sparklers, sweaty dance floors, and that one friend yelling “This is my song!” for every track. It’s Independence Day and In Da Clurb, We All Fam. This week’s Ear Candy is built for the moment the sun dips and the real party starts. These are club-ready cuts and beat-heavy bops that explode like fireworks—big, bright, and impossible to ignore. This is your invitation to move something...now hop to it!

Click HERE to access this week's Ear Candy.While you're there, please "Like" the playlist and "Follow" Music Connection's profile so you'll never miss the chance to listen along with MC!The post EAR CANDY: IN DA CULRB, WE ALL FAM first appeared on Music Connection Magazine.

Audio Modeling Announces Vision for AI EraILIO, the distributor of premier virtual instruments and audio processing software, announced its support for "partner Audio Modeling—a leader in physical modeling technology—as they unveil a forward-looking vision for music creation in the age of AI.""As generative AI tools become more prevalent, Audio Modeling reaffirms its belief in expressive, musician-led performance," they said. "To put that vision into action, they are launching a limited Public Beta Program for their newly updated SWAM Solo Strings and SWAM String Sections instruments. This limited release will give selected users early access to the next generation of expressive virtual instruments for composers and producers—featuring enhanced sonic realism, expressive nuance, and playability—while inviting feedback to help shape future development."Register for the Beta: https://forms.gle/7x1gkeDEPjVJ4MWY9To mark this moment and invite participation, Audio Modeling CEO and founder Stefano Lucato has issued the following letter to the music-making community:Dear Friends,We’re living through an extraordinary time.Technology is evolving at a breathtaking pace — thrilling, yes, but also disorienting. Every day brings breakthroughs that redefine what’s possible. And while it’s hard to predict exactly where we’re headed, one thing is becoming clear:Two very different futures are taking shape.In one, we sit back and watch as machines generate notes, phrases, even entire compositions for us — quickly, efficiently, and impersonally.In the other, we sit in the pilot’s seat. We play. We shape every phrase. We make mistakes, we discover, we connect. We catch the inspiration as it comes — and the instrument flows with us. It doesn’t just respond — it becomes part of the music’s conception. A partner, not a proxy.At Audio Modeling, we believe in this second future.We believe in expressive tools. We believe in you.And we believe that physical modeling is the technology best suited to support your creativity — because it puts nuance, control, and interaction at the center of everything.Over the past months, we’ve worked hard to make important improvements to the already impressive SWAM engine. While SWAM has always delivered unmatched expressive control, the latest versions promise a significant leap in sonic realism. The timbral quality is more organic, more nuanced, more believable — making every instrument feel even more alive, more playable, and simply more inspiring.We want to include you in our journey toward expressive excellence!Starting today, you can register for our Public Beta Program for SWAM Solo Strings and SWAM String Sections. The beta program will go live in July. We’re collecting registrations now and will begin sending out access as soon as the first beta builds are ready to test.We’re sharing these improvements early because we want your feedback. We want your ears, your ideas, your experience. But more than that — we want you to feel part of this journey. Because we truly believe this is the future of music performance and production.SWAM has always been about interaction. Now more than ever, it’s about expression. And the better the instrument responds, the more you come through.Playing is joyful. Playing is human. Playing is yours. And we’re committed to giving you instruments that feel as real, as personal, and as inspiring as the ones you fell in love with when you first started making music. They’re instruments that let you seize the moment — capturing the mood of the day, the impulse of the now, the energy of the room.Because every time you play, it’s an opportunity to say something true.The choice is yours.You can go along for the ride,Or take the driver’s seat.Register for the Beta: https://forms.gle/7x1gkeDEPjVJ4MWY9Warm regards,Stefano LucatoCEO & Founder – Audio ModelingThe post Audio Modeling Announces Vision for AI Era first appeared on Music Connection Magazine.

MBW’s Music Business UK Awards to return to London this November, supported by YouTubeAs with previous years, the MBUK Awards will recognize the brightest and best of the UK and international music business.
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MIDiA Global Music Forecast: Recorded Revenue RecalibratesThe global music industry is entering a new era of change and uncertainty. Explore an overview of the MIDiA Global Music Forecast, an in-depth 83-page report, built on detailed data and expert analysis that forecasts where the music business is headed next.
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Beats+Bytes 2025 Halftime Report: Music & Culture In ChaosThe Nue Agency's mid-year culture report is out now. The Beats+Bytes 2025 Halftime Report looks at how everything from politics to culture is changing how smart marketers market including key recorded and live music takeaways.
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Live Music News: UK Ticket Probe • Bonnaroo • Ticketplus • More
Get the latest Live Music News under the Live Industry News tab above.

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I was a co-founder of IMPALA. It saddens me to see how rabidly anti-major it’s become.Kenny Gates responds to claims made by IMPALA about Universal and Downtown
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