REWIND: The new music industry’s week in reviewA busy week by any definition, the music industry was no exception, with new royalty systems making ripples, Spotify adding audiobooks, and more…
The post REWIND: The new music industry’s week in review appeared first on Hypebot.

Lollar Pickups Announces New DC-90 PickupLollar Pickups is a designer and manufacturer of electro-magnetic pickups for electric, bass, and lap steel guitars. The company has earned a reputation for excellence and quality, building pickups that combine the best of modern manufacturing methods with vintage voicing.

Jason Lollar’s P-90 was one of the pickups that first put Lollar Pickups on the map. Over the decades the company has been building pickups, a frequent request has been to offer a hum-cancelling/noiseless P-90—something that keeps their P-90’s character, while eliminating the hum. After fielding countless customer requests, the folks at Lollar Pickups were inspired to take on the task.

According to Lollar pickup designer Kevin Moe, “To build a hum-cancelling pickup that is true to the tone of the single-coil pickup on which it is based means altering the design in a significant, fundamental way. And of course, that can change the voice of the pickup just as fundamentally.” When experimenting with existing designs like stacked pickups and “sidewinders,” the Lollar crew found that they weren’t quite satisfied with the results, so they went back to the drawing board.

Moe worked on numerous iterations over a lengthy period of trial and error and ultimately landed on the design for the Lollar DC-90: a new P-90-inspired hum-cancelling pickup in a Soapbar size. It checked the boxes the company set out to check and it sounds very similar to Lollar’s 50s Wind P-90, but with much quieter operation at idle. The name DC-90 is a nod to both its dual-coil (DC) design and its tonal inspiration, the P-90 (90).

The DC-90’s inherent voice is musical and expressive, and of course, much quieter than a single-coil. It shares plenty with the tonal profile of a P-90 with its midrange-forward voice, snap, and natural grind.

Retail price for the DC-90 is $175 USD.

The DC-90 is available immediately and ships with a choice of black, cream, or white covers.

Product Details: lollarguitars.com/dc-90

NAMM TEC Awards: Voting Deadline Is Dec. 1As the excitement builds and the anticipation grows, we are thrilled to remind you of your essential role in shaping the future of the pro audio industry. This is your chance to make your voice heard, champion your favorites, and ensure that excellence is recognized and celebrated at the 39th Annual NAMM TEC Awards.You have until December 1st to make your voice heard and get your vote in! See the Digital Voter’s GuideVote NowIMPORTANT DATESDecember 1Voting Period EndsJanuary 27The 39th Annual TEC Awards CeremonyCopyright (C) 2023 NAMM. All rights reserved.Our mailing address isNAMM 5790 Armada Dr Carlsbad, CA 92008 USAWant to change how you receive these emails?You can update your preferences or unsubscribe

From Spotify’s 1,000 plays threshold to Taylor Swift’s blockbuster 1989 rerecording… it’s MBW’s Weekly Round-UpThe five biggest stories to hit our headlines over the past seven days
Source

How to identify fake Spotify playlistsScammers are amuck on Spotify, making money off of fake and stolen tracks and diluting the pool that pays all legitimate artists. Here is how you can detect and even. Continue reading
The post How to identify fake Spotify playlists appeared first on Hypebot.

How to find new music so you can learn how your fans can find youLearn about how music fans are finding new music and new artists so you can improve your own chances of being discovered. by Philip Kinsher of Disc Makers Blog When. Continue reading
The post How to find new music so you can learn how your fans can find you appeared first on Hypebot.

How musicians make the most of Spotify Wrapped: Marielle Kraft & moreWith less than a week left for artists to get their accounts ready for Spotify Wrapped 2023, this week’s Hypebot Flashback Friday resurfaces a post on how indie singer-songwriter Marielle. Continue reading
The post How musicians make the most of Spotify Wrapped: Marielle Kraft & more appeared first on Hypebot.

Artist to Artist Tips: The Importance of Branding When Establishing Your ActHi! We’re Mom Rock, America’s #1 no-frills rock band. Here are five tips to build your b(r)and:

TIP #1: PEOPLE LISTEN WITH THEIR EYES FIRST

Never underestimate the power of a good outfit. When the band was starting out, we were playing a lot of basement shows with four or five different bands on the same bill. Most of the time, attendees weren’t specifically there for the music and just came for the party, and in a sea of skinny jeans and tee shirts, it was almost impossible to stand out.

One day, Curtis bought a purple and gold metallic sweats set off of a friend and wore that on stage, and everything clicked into place. We all found our own monochromatic jumpsuits and wore them every time we played, as well as did photoshoots in them in empty classrooms. Soon enough, the party people began to identify us from the outfits, and we gained a following around our city.

Like Taylor Swift, we had “eras” of our own; the jumpsuits gave way to all-silver numbers (sewn by Curtis’s mom!) and then we pivoted to a retro throwback baseball jersey look. Right now, we’re rocking some NASCAR fire suit-inspired coveralls with logos all over them. We believe our show clothes get us—and our fans—into the “Mom Rock” mindset.

TIP #2: THE BRAND IS BIGGER THAN YOURSELF

We’ve always been a fan of audience participation, so we wanted our fans to become a part of our brand, too. When we were in our “baseball era,” we wanted to give fans the opportunity to feel like they were a part of our “team,” so we sold the jerseys as merch with the opportunity to customize the name and number that appeared on the back. After performances at festivals, we would walk around and hand out baseball cards that doubled as business cards (wallet sized for easy storage!) It’s always so amazing to see showgoers wearing jerseys in the crowds and find some common ground with not only us, but also each other.

Nowadays, we have our NASCAR trading cards and NASCAR-dupe tee shirts, but we’ve been working on new ideas to flesh out the concept with even more opportunities to expand outward with efforts like brand collaborations and multimedia projects. If you have a solid foundation, building on top of it is easy!

TIP #3: BE AWARE OF TRENDS, BUT DON’T FOLLOW THEM

As music lovers, we always want to hear what other artists our fans are listening to. If we notice that our fans seem to like another band that we’ve never heard of, we’ll look into them and their brand, identifying our similarities and differences. If we see a band excelling in an area that we consider to be a weakness of ours, we’ll analyze them to see what they do and how their fans react to it. This is only helpful if you are self-aware enough to identify those weaknesses in the first place, so we try to “take inventory” every so often to gauge what we should be focused on.

That being said, we don’t like to be followers. With attention spans so short, micro-trends dominate the landscape, so if you try to chase a trend, you’ll likely end up missing the boat entirely. Hard-core trend-chasing also takes away the time, energy, and resources necessary to focus on any original concepts that may have been thought of and rolled out in the process.

TIP #4: COMMIT TO THE BIT

We’ve always gravitated toward big, high-concept ideas. Coming up with ideas is one thing; executing them the way we imagine them is a different story, requiring a lot of prior thought and preparation. We aim to align everything we do—stage wear, album art, merch, video content, and even social media posts—to our current aesthetic for a full package cohesive vibe.

We aren’t afraid to draw inspiration from some more unorthodox sources, so beyond music, we look to branding in film, television, literature, fashion, and sports. By diversifying our influence pool, we always have fresh ideas flowing.

Even if an idea seems too involved or difficult to pull off, go for it!

For example, for our debut album Now That’s What I Call Mom Rock, we took a very “meta” approach to its branding, playing with the irony of a musical artist being reduced down to a “brand.” From the parodied infomercial music video to the logomania on our stage outfits to the album art depicting ‘80s editorial-style print ads, we went all out, poking fun at consumerism while indulging in being the thing consumed.

TIP #5: BE YOURSELF, HAVE FUN

The corniest tip on this list, but by far the most important!

In the age of social media, brands are constantly faced with concerns of authenticity and fakeness. Fans can easily sniff out when someone or something is disingenuous, so sticking with ideas and concepts that are natural to you is always the best bet. The more that you genuinely enjoy an idea, the more invested you will become. The more invested you are, the more likely the execution will be better! This of course goes beyond building an image or a brand—sticking to your guns will benefit you immensely in the long run.

We started this band because we were some college kids who loved to play music and entertain people. We didn’t have all of the concepts from the get-go, but the more we got to know each other and the Mom Rock “identity” as a whole, the more naturally they came to us and the more we enjoyed building the brand. –Mom Rock

The Nashville-based trio, MOM ROCK — Curtis Heimburger [vocals, guitar], Tara Maggiulli [bass, vocals], and Wilson Reardon [drums] — craft bouncy rock & roll anthems charged up by airtight pop hooks and one-liners delivered with the swaggering aplomb of an Avenger. Following millions of streams, packed shows, and acclaim from the likes of Rolling Stone, the band might just rescue you(even for one night) with their 2023 eight-track debut LP — Now That’s What I Call Mom Rock.

Amazon’s music streaming division hit with round of layoffsOnline retail and technology giant Amazon has reportedly started making layoffs in its music unit
Source

Hipgnosis Song Management appoints Daniel Pounder as CFO, Jonathan Baker as General CounselHSM currently services two clients: the Blackstone-backed private fund, Hipgnosis Songs Capital, and the UK-listed Hipgnosis Songs Fund
Source

Aux, RealCount win Music Tectonics 2023 music tech startup competitionTwo promising music tech startups were named the winners of the 2023 Swimming with Narwhals Startup Pitch Competition at the recent Music Tectonics Conference. AI-powered music samples creator Aux is the. Continue reading
The post Aux, RealCount win Music Tectonics 2023 music tech startup competition appeared first on Hypebot.

$9.99 SiriusXM streaming service leans into human curation, exclusivesSiriusXM has announced the launch of a $9.99 per month streaming service that combines content from its satellite radio service, Pandora music service, and Stitcher podcast app alongside more than. Continue reading
The post $9.99 SiriusXM streaming service leans into human curation, exclusives appeared first on Hypebot.

20 beautiful musician websites to get inspired byThe music website experts at Bandzoogle share twenty artists who take their virtual representation to the next level with visually mesmerizing landing pages and websites. by Joseph Longo from Bandzoogle. Continue reading
The post 20 beautiful musician websites to get inspired by appeared first on Hypebot.

Shakey Graves at the Ryman AuditoriumNashville was rocked by the triumphant return of Shakey Graves to the Ryman Auditorium. The Americana musician graced the stage on his latest tour, drawing in an enthusiastic crowd to one of the nation’s most iconic venues. 

Believe it or not, the man wasn’t born with the name “Shakey.” Alejandro Rose-Garcia adopted the stage name “Shakey Graves” in 2007 and hasn’t looked back since. The curious choice of name oddly suits his art. It’s a mish-mash of everything from folk to country, rock and roll to blues. The personification of Nashville. Yet, it’s somehow woven together to create a near seamless set leaving audiences in awe. 

Backed by a crew of musicians he’d been eager to tour with, Shakey Graves took to the stage to open the night with “Unlucky Sin.” The audience whooped and hollered as he made his way through the performance, throwing in a hefty serving of humor between songs. His personality shone through not only his musicianship, but also in his storytelling. In the middle of his set came the beloved “Tomorrow,” a song crowned by many in the crowd as a favorite.

He described some of his songs as “the soundtrack to a movie that doesn’t yet exist” and even did a selection of pieces as a one-man-band armed with everything he needed at his fingertips. And, perhaps… toetips? The show had a little something for everyone and checked all the boxes for a perfect Nashville night out. A raucous encore shook the house and had fans singing “Dearly Departed” all the way home. 

Don’t miss your chance! Find out where you can catch Shakey Graves on tour at https://www.shakeygraves.com/tour. 

SETLIST 

Unlucky Sin

Look Alive

Big in the World

Play Where it Lies

Playing Along

Hard Wired

Tomorrow

Limbo

Evergreen

Century City

Counting Sheep

Panzy Waltz

Blue Jay Way (cover)

If Not For You

Roll the Bones

Ready or Not

Family and Genus

Dearly Departed

SiriusXM launches $9.99-a-month Spotify challengerSiriusXM unveils new streaming app and 'Streaming All Access Plan' for $9.99 a month
Source