Google makes it easier to log more YouTube Shorts viewsGoogle is changing how it counts YouTube Shorts views and for once its good news for creators.
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Love’s Arthur LeeMarch 7, 2025 was the birthday of singer/songwriter Arthur Lee. Love’s co-founder.    High Moon Records has slated for 2025 release, Just to Remind You. It’s a compilation album sourced from Arthur’s trove of tapes, recorded during the last fifteen years of his life, most of these songs are being heard here for the first time ever. Arthur asked his wife Diane Lee to issue them after his death. Having been hospitalized for several months, Lee realized he was losing his fight with Leukemia, and asked Diane to oversee the release of a final record of his unreleased songs. Although many of the tracks were in various stages of completion, Lee left some specific musical notes to execute his vision. High Moon Records previously issued Love’s Reel-To-Real and Black Beauty. Guitarist Johnny Echols is the co-founder of Love.   In 2012 and 2017, I interviewed Echols about Arthur Lee and Love, and Johnny’s memories of Love’s Forever Changes.  Portions first appeared in my books Turn Up the Radio! Rock, Pop and Roll in Los Angeles 1956-1972 and 1967 A Complete Rock History of the Summer of Love.   HK: How did the concept of Forever Changes begin? JE: We started with kind of an idea after hearing the Beatles’ Sgt. Peppers. And we decided that we wanted to do something that had horns and strings and we knew from the very start how this album was going to be. And what we were going to do and that we were going to try to make this what we would consider our magnum opus. This was gonna be the thing that defined us. And it was either we were gonna take off and just go all the way or something was gonna have to happen. We were going to really leave the three-minute pop song format. We were getting bored of the three-minute rock tune and wanted to push it. We knew with Sgt Pepper’s there was a whole new sonic thing going on. Absolutely.  “The material and concepts of an outline of it were written before we went into the studio. Arthur was not very much of a guitar player. He could play a few chords and basically would sing the songs to me and basically play the outline of them and then I would get together with Kenny mostly and we would work out some structure for the song. Bryan had a way, kind of a counter point that he would do with his finger picking that would work against what we were playing. We would always have the rehearsals with Kenny and me first and then Michael Stuart. We would rehearse with acoustical instruments, or sometimes at a friend of ours who had a house, Joe Clark. He lived in the Valley and we’d go to his place. Sometimes we would rehearse in the daytime at the Whisky. But mostly at one of our houses.  “My role with Arthur and Bryan was basically an ombudsman to kind of keep these two personalities happening. “So, I knew that from the very start to keep. Because they would have been at loggerheads all the time. Because they liked the same chicks, if you listen to some of the songs. That is rock ‘n’ roll. That’s tight, of course, but there was always that strong tension between the two of them and I was always stuck there in the middle kind of keeping the peace but also drawing the best out of them that I could. Because otherwise, you know, Bryan was very much a show tune kind of guy and I knew we could not release show tunes so we had to do a lot of work on his songs to meld then into something that was acceptable to an audience that we were developing.”  For the full interview, visit https://cavehollywood.com/loves-arthur-lee/The post Love’s Arthur Lee first appeared on Music Connection Magazine.

AI music remixing platform Hook raises $3m from Kygo’s Palm Tree Crew, The Raine Group and moreHook’s unique selling proposition is that it offers a remedy to the proliferation of unlicensed content on social media
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FKA twigs joins growing list of US Visa Related Tour CancellationsFKA twigs has joined a growing list of US visa related tour cancellations, pulling North American dates of her ongoing Eusexua Tour.
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UK poised to Ban Predatory Ticket Resale as US drags its feetUnlike US legislators, who are dragging their feet on comprehensive reform, the UK appears poised to move forward with substantive restrictions on predatory ticket resale.
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The Death of SubcultureSubcultures have historically been tightly intertwined with their associated music styles (psychedelic rock, punk, goth, metal), but in the age of bite-sized social media interactions and broad internet homogeneity, are music-driven subcultures doomed?

Audiomovers releases new MINIBUS plugin – a “virtual aux cord” for local collaborationAudiomovers has today released the new MINIBUS plugin, a “virtual aux cord” designed to unlock even easier collaboration. MINIBUS enables anyone to transmit and receive lossless multichannel audio to and from the DAW in real time, to any machines on the same network, with no additional hardware or software required.MINIBUS makes it easier than ever for studio visitors to get their DAW audio into a session, regardless of their setup. There’s no need for aux cords or interfaces; anyone can begin collaborating with just computers on the same network. MINIBUS does this by bridging the widely adopted NDI® connectivity standard, which enables multimedia systems to communicate with one another, wired or wirelessly over local networks.Cofounder and Head of Product Igor Maxymenko commented, “We are committed to working to remove the unnecessary barriers to audio workflows and collaboration, speeding up processes so audio professionals can concentrate on being creative and making great work.“With the integration of the supporting NDI transmission plugin MINIBUS into OMNIBUS 3, we’re doing exactly that – further empowering audio professionals to achieve seamless audio routing over networks, including wirelessly, on sessions and in studios.”MINIBUS is available as MINIBUS Lite, which is free (a stereo transmitter plugin), and MINIBUS, which retails for $49.99 (containing a 16-channel transmitter plugin and a 16-channel receiver plugin).Learn more at www.audiomovers.com.

The post Audiomovers releases new MINIBUS plugin – a “virtual aux cord” for local collaboration first appeared on Music Connection Magazine.

ASCAP warns US creative economy ‘will be undermined’ if copyright laws loosened for AI developers"The US can win the AI race without abandoning the strong copyright laws that have fueled creativity and entrepreneurship across the country for decades”
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Infinite Reality buys Napster, plots shift to interactive musicNapster, the platform that triggered the streaming revolution in 1999, has been acquired by Infinite Realty, a digital media and ecommerce company for $207 million.
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Join NITO’s Pay Her Respect fair pay for radio play campaignToday would have been Aretha Franklin's birthday and NITO (National Independent Talent Organization) is using the occasion to launch "Pay Her Respect,” a national day of action in support of the American Music Fairness Act (AMFA) which will guaruntee payment for the use of songs on AM/FM radio.
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Cole Phillips Signs With WME For Global RepresentationRising country singer-songwriter Cole Phillips has signed with WME for global representation in all areas.Born and raised in Bridge Creek, Oklahoma, Phillips has quickly made a name for himself with his gritty storytelling, raw authenticity and powerhouse vocals. Influenced by country legends like Hank Williams Jr. and David Allan Coe, as well as red dirt and rock icons including Zach Bryan, Cody Jinks and Nirvana, Phillips blends traditional country roots with a modern edge.His breakout single “Drinking Alone” went viral, amassing millions of streams and establishing him as a compelling new voice in country music. His upcoming EP, Steel Toes and Texacos, is set for release on April 11 via RECORDS Nashville, featuring five tracks he co-wrote, including the recently released “West Tx,” listen HERE. “Cole’s unique voice as a young songwriter and performer immediately caught our attention. We are absolutely thrilled to partner with someone this incredibly talented,” shares Geoff Turner from WME.Cole adds, "I like working with real people that are going to do right by me. The people over at WME are real folks with real values and that meant a lot to me the first time we met. Can’t wait to see where this goes!" Phillips is also represented by WHY&HOW for management and continues to build momentum with a slate of upcoming headline tour dates.For a full list of tour dates, announcements and more please visit www.officialcolephillips.comBack Row (L-R): WME’s Jon Folk, Jeremy Upton and Caleb FennFront Row (L-R): WHY&HOW’s Reid Alexander and Matt Stubbs, Cole Phillips, WME’s Geoff Turner and WHY&HOW’S Harrison KleinPhoto Courtesy of WMEThe post Cole Phillips Signs With WME For Global Representation first appeared on Music Connection Magazine.

The best argument why Spotify (and other music streaming platforms) need to increase their prices in 2025.Why the oft-ignored metric of ARPCH gives the music industry a fresh perspective – and fresh insights – on streaming's pricing model
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StubHub files IPO, acknowledges risks aheadTicket resale marketplace StubHub on Friday filed its initial public stock offering. More than 40 million tickets were resold on StubHub last year, according to the company.
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Music Marketing 2025: Swifties, Vaporwave, Superfans & MoreUnderstanding today’s music audiences is key to music marketing success. Learn how algorithms, niche communities and more are helping artists connect with fans in the new playbook for music marketing 2025.
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DIY and Independent Musician News Last WeekOur tools, tips and DIY and Independent Musician News last week covered how to stay healthy on tour, TikTok music promotion, and more...
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