Why are playlists so important?Mathilde Neu of Reprtoir looks at how crucial playlists are to today's music ecosystem and how to get your fair share of placements...
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How do musicians make money on TikTok?UMG tracks accounted for 35% of the TikTok Top 50 last week, so pulling all their music off the platform has presented a unique opportunity for independent musicians to fill the void...
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66th Annual GRAMMY Awards Audio Team Collaborates for Live BroadcastPhotograph courtesy of The Recording Academy®/Getty Images. © 2024 Photograph by Kevin Winter.

Only minutes before the start of the 66th Annual GRAMMY Awards®, members of the 2024 audio team gathered for a photo at the foot of the stage at the Crypto.com Arena in Los Angeles. Held on Sun, Feb. 4, 2024, the 66th Annual GRAMMY Awards showcased an amazing collection of musical performances and tributes and utilized the latest in technology to provide television viewers worldwide with a cutting-edge, high-definition immersive sound.

LOS ANGELES, CALIFORNIA - FEBRUARY 04: on February 04, 2024 in Los Angeles, California. (Photo by Kevin Winter/Getty Images for The Recording Academy)

The GRAMMY Awards® technical staff consists of audio pioneers who continually strive to employ the latest in technology to enhance the show. Prominent members of the Recording Academy® Producers & Engineers Wing® were part of the audio team, including GRAMMY® Co-Broadcast Music Mixer Eric Schilling, GRAMMY Broadcast Production Mix Audio Advisor Mike Clink, GRAMMY Broadcast Music Mix Audio Advisor Glenn Lorbecki, GRAMMY Broadcast House Mix Audio Advisor Leslie Ann Jones, and several others.

RecordingAcademy.com

Killer Mike – and a host of top execs – joined ‘Award Season’ Grammy Week party, hosted by Milk & Honey and ReservoirMBW co-sponsored event alongside Splice, SoundCloud, Mark Music + Media Law, BMI, UBS, and Endurance Artist Management.
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Killer Mike – and a host of top execs – joined ‘Award Season’ Grammy Week party, hosted by Milk & Honey and ReservoirMBW co-sponsored event alongside Splice, SoundCloud, Mark Music + Media Law, BMI, UBS, and Endurance Artist Management.
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Reservoir generated $35.5m in calendar Q4 2023, up 19% YoYThe company has raised its outlook for full-year revenue and adjusted EBITDA, in the wake of "strong revenue growth"
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Spotify paid the music industry $9 billion in 2023Apparently, passing 602 million monthly active users was not the only big stat Spotify wanted to share this week. Two days after a solid report to investors that sent its stock up 8%, Spotify announced it had paid more than $9 billion to musicians and the music industry last year, its highest payout ever...
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What Was AI Made For? AI’s Place in the Music IndustryJoseph Perla, the Founder & CEO of Hangout FM by Turntable Labs, cuts through the clutter to offer a music tech insider's look at the good and the bad of music AI...
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13 Social Media Tips for Musicians [Bobby Borg]If your social media efforts have yet to be the fruit you'd hoped for, these 13 tips from Bobby Borg are the perfect place to start...
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Music subscriber market shares 2023: New momentumWith UMG leading the charge to reshape the music industry into a more label-friendly form, 2023 may, with hindsight, go down as the year before everything changed. Whatever lies ahead though, new models will take time to deliver benefits. Music subscriptions are therefore going to remain the bedrock of music rightsholder revenues for the foreseeable future. So, it is a good thing that music subscriptions had such a good year in 2023.

As of Q3 2023, there were 713.4 million music subscribers globally, which was 90 million up on the 623.4 million one year earlier in Q3 2022. This matters for two reasons:

We are already nearly three quarters of the way to having one billion music subscribers globally. That is no small achievement. For context, as recently as five years ago, we had only just passed the quarter of a billion subscriber mark

The 90 million subscribers added in the 12 months to Q3 2023 was more, yes more(!), than the 83.5 million added one year earlier. In fact, the number added was nearly as many as those added in 2020. Not bad for a maturing category with key markets hitting near-saturation

However, there is a bit of a problem with looking at the global market: it is increasingly no longer a global market, but instead, one of two halves: the West and the Global South, with each region throwing off dramatically different metrics and growth narratives.

Nowhere is this better illustrated than in the market share rankings:

Spotify dominated the global music subscriber base in Q3 2023 with 31.7% market share. More than that, it actually increased its share from 0.4 points from Q3 2022. So, for all the flak Spotify has thrown at it, it outgrew the market in 2023. Newer, emerging market territories were central to this growth, but it was Spotify’s traditional heartland (North America and Europe) that drove the majority (59%) of its subscriber growth. Compare and contrast this with the all-DSP picture, where North America and Europe drove just 29% of subscriber growth, with Asia Pacific accounting for nearly two thirds of all non-Western subscriber growth

China, a market in which only Apple of the Western DSP operates, underpins this non-Western growth, and the clearest manifestation of this is Tencent Music Entertainment (TME). With 102.7 million subscribers in Q3 2023, TME represents 14.4% of all global subscribers, despite this being an effectively China-only number. NetEase Cloud Music (6.1% share and China-only) and Yandex (3.4% share and Russia-only), further represent the dynamic growth from regions where Western DSPs largely do not operate. This is the new, bifurcated nature of the global music subscriber market

Apple Music (12.6%), Amazon Music (11.1%) and YouTube Music (9.7%) represent the remainder of the leading Western DSP pack. Along with Spotify, these three DSPs represent 65% of the global market, but only 59% of 2023 growth. Western DSPs are still the core of the market, but they are collectively losing share. But, even within these four, there is a diverging picture, with YouTube Music and Spotify gaining share in 2023 while Amazon and Apple lost share. Between Q3 2022 and Q3 2023, Spotify added more subscribers than all three other leading Western DSPs combined

2023 was a strong year for music subscriptions, delivering more growth than perhaps had been expected in such challenging macro-economic and geo-political circumstances. Even North America and Europe grew slightly faster in 2023 than in 2022. But, as commendable as squeezing more growth out of otherwise mature markets is, the inescapable paradigm shift is the emergence of the Global South as the growth driver of tomorrow’s music subscriber base.

Want even more detail? Check out the full music subscriber market shares report and data set, with data for more than 20 DSPs across more than 40 territories, with data for every quarter from Q4 2015 to Q3 2023.

For more info email stephen@midiaresearch.com

WMG has strongest quarter ever, tips 10% layoffs, Uproxx & HipHopDX sale to invest $200M in core music businessWarner Music Group just announced its strongest quarter ever, with revenue rising 17% for the period ending Dec. 31, 2023, to $1.75 billion...
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Spotify [NYSE: SPOT] stock up 8% in the last two daysSpotify stock closed Tuesday at $231.92, up $8.67, a gain of 3.88%. Earlier in the day NYSE: SPOT was up as much as 8.64% after the streamer delivered a strong Q4 2023 report.
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Warner Music Group to cut a further 10% of workforce, 600 jobs to go, in move to ‘free up more funds to invest in music’Robert Kyncl confirms WMG is exiting its owned and operated media businesses, including Uproxx and IMGN
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Why indie record labels are backing Universal Music Group’s action on TikTok.Dr Richard James Burgess MBE on why A2IM and its labels are supporting Universal's stance on the matter
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35% of top TikTok tracks were removed by UMG, but fans find workaroundsSeventeen of Billboard's TikTok Top 50 Chart tracks are no longer available after licensing talks between Universal Music Group and the social video app failed last week...
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