SoundCloud has launched a new feature called Follower Exclusive Releases, letting Artist Pro users share tracks exclusively with their followers, either for a limited time only or indefinitely.

This new feature builds on its ethos of community, and is a way for artists to reward their most loyal listeners by deepening relationships. It means fans can hear tracks before others, DM artists directly, and even engage with music while it’s still in development. Artists can give their followers the first listen to early demos or something finalised as a surprise drop.

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The feature launches with support from Dutch DJ and producer Chris Stussy, who will release his track What makes you feel exclusively to his SoundCloud followers ahead of the full release of his debut album Lost, Found & Forgotten…, arriving 3 April.

“I’ve been using SoundCloud since the start. During my early days I was uploading a lot of podcasts and recorded sets. I sometimes gave away a free download or posted snippets of upcoming tracks I was making.

“For this occasion I’d like to share What makes you feel… as a thank you for everyone who’s been listening to me on the platform all those years. It’s part of the Forgotten side of my album and I’m playing this track a lot as my intro the last couple of months. Enjoy this one, all the best,” he says.

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Follower Exclusive Releases follows on from a number of other SoundCloud upgrades for artists, which launched in 2025. Back in July, it was announced that the platform had partnered with elasticStage, allowing musicians to release their work on vinyl.

In the same month, SoundCloud also rolled out a text feature allowing artists to connect with their fans on a more personal level, and announced the integration of Hook, an app that lets you legally remix songs for social media.

Find out more about Follower Exclusive Releases via SoundCloud.

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