Amsterdam Dance Event (ADE) has just added more events to its music tech-focused Pro schedule in the 2025 event. Prominent companies such as Google DeepMind, Soundcloud, ElevenLabs, and LANDR will all be represented in this latest round of presentations and panels at the yearly conference for global dance music.

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Google DeepMind, the AI research lab, will welcome its Director of Product, Jeff Chang, to host a talk on how AI is influencing different aspects of the music industry. He will provide live demos and dive into sample tracks to demonstrate exactly how artists working at Google DeepMind are developing AI-driven techniques to support, rather than replace, the creative process.

Soundcloud will host a presentation on how the platform continues to support independent artists by building on previous strategies like fan-powered royalties.

Another prominent speaker at ADE’s music tech events is Kosta Elchev, Executive Director for North America & Global Partnerships at COLORSxSTUDIOS and founder of The Department of Culture and Technology, two companies built on platforming artists with performance opportunities and other creative outlets.

Elchev will discuss the history of celebrating artists, going all the way back to ancient Egypt. He will elucidate why it has remained an essential part of society and how it exists in 2025.

ADE has also added new panels with this latest announcement. Check out the topics and participants below:

Building Music’s New Infrastructure: Data, Rights, and the AI Supply Chain

• ElevenLabs
  Music Product Professional Juliette Rolnick
• MusicInfra
  CEO Bjorn Lindvall
• Human Native AI
  CEO James Smith
• Beatdapp

Rethinking AI Licensing and Artist Remuneration Models

• Voice-Swap
  Co-Founder Michael Pelczynski
• LANDR
  Founder & CEO Pascal Pilon
• AI expert Virginie Berger

Sync’s Hi-Tech Future and What It Means for You

• MAIA Universe
  CEO & Co-Founder David Wille
• Sizzer
  Founder Sander van Maarschalkerweerd
• Ringo
  Co-founder & CEO Marcel Alexander Wiebenga

Learn more about the full programming of ADE 2025.

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