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This week on the New Music Business podcast, Ari sits down with Charlie Stent of Stent Music Group to discuss what it takes to build a successful career in today’s music industry. From artist management and branding to fan communities, social media strategy, and release campaigns, Charlie shares the lessons he’s learned from years of working with independent artists.

Charlie Stent:
https://www.instagram.com/stentmusicgroup
https://www.stentmusicgroup.com/

Check out Ari’s Take:
https://aristake.com

07:18 – Charlie’s Journey Into Music Management
11:08 – Why Artists and Managers Should Be Partners
17:04 – Building an Independent Artist’s Career
19:02 – Artist Branding: Finding Your Identity
23:32 – Building a Dedicated Fan Community
30:28 – Why You Can’t Manufacture a Viral Moment
34:32 – Pre-Saves, Playlists, and Release Strategy
40:55 – Burner Accounts, Sleeper Accounts, and Music Marketing
48:51 – AI in Music: The Great Equalizer?
57:46 – Distribution, Label Services, and Building an In-House Team

Edited and mixed by Ruben Zarate
Music by Brassroots District
Produced by the team at Ari’s Take

Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com