There’s a perfect playlist for all of life’s great moments, and now, your journey into the great beyond can have its own soundtrack, too.

Spotify has teamed up with canned water specialist Liquid Death to create an urn outfitted with a Bluetooth speaker, which can house your ashes upon your death while playing your favourite songs for your grieving friends and family.

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It’s a pretty out there PR campaign, we agree, but remember this is the same company (Liquid Death), which has sold iced tea previously drunk by Ozzy Osbourne – and therefore infused with his actual DNA – for $450 a pop…

Aiming to “redefine the afterlife experience” the Eternal Playlist Urn boasts a “minimal and respectful” design for the “home. Columbarium or anywhere in between”.

Users can prepare for their journey to the other side by heading to Spotify’s Eternal Playlist Generator, where the platform asks a number of somewhat creepy questions, including “What’s your eternal vibe?” and “What’s your go-to ghost noise”.

Subsequently, based on your answers and Spotify listening history, the platform will generate a personalised mix “fit for a lifetime… and beyond”.

The urn features a Bluetooth speaker built directly into the lid, so a user with any Bluetooth-compatible device can connect.

Of course, you needn’t wait for your death to share your Eternal Playlist with your friends; you can do that right now while the blood is still coursing through your veins.

“The Eternal Playlist Urn is a collector’s item for anyone looking to take their love for music to the next level,” says Spotify. “With a discreet Bluetooth speaker built into the lid, you can connect from any compatible device and enjoy your favorite playlist for all eternity.”

We stress that this is not merely a publicity stunt; this is a genuine product you can buy, albeit only in the US and in limited quantities. So how much is such a home for your ashes worth? Answer: $495 excluding taxes.

Generate your Eternal Playlist at Spotify. Learn more at Liquid Death.

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