Reason Studios has been acquired by AI-forward music production company, LANDR. The partnership is set to “redefine the future of music creation”, with sights set on enhancing Reason Studio’s classic DAW and Rack with new tools and AI-powered features.

Montreal-based LANDR explains that the acquisition will see Reason entering a new creative dawn. “Our vision is to make Reason and the Reason Rack indispensable tools for every producer, regardless of what DAW they use,” Pascal Pilon, CEO of LANDR, explains.

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“Wherever music is made, Reason will be there, with its amazing instruments, effects, and iconic analogue workflow – enhanced by LANDR’s value-rich creator tools,” the CEO continues.

Of course, merely uttering “AI” is sometimes enough to concern creatives. To quell any worries, the announcement repeatedly emphasises the notion of “preserving” Reason’s current “identity”, while “expanding” the possibilities of the DAW.

As a result, the acquisition wont instantly introduce major changes. Instead, there will be a “gradual” introduction of AI-powered features and tools to “make the creative process more seamless, inspiring and accessible”.

“This isn’t about changing Reason, it’s about giving it room to grow,” Pilon emphasises. “We’re preserving each brand’s identity and core market while unlocking new possibilities for creators everywhere.”

Verdane, the company that previously owned the majority stake in Reason Studios, has also shared a few words in light of LANDR’s acquisition. “Working with the Reason Studios team since 2017 has been an honour for all of us at Verdane,” says Director Charlotte Möller. “We’re glad that the business has found the perfect partner in LANDR for its next stage of growth.”

The acquisition will also see a new Artist Council forming, which will consist of well-known producers and users of Reason. The Council will help determine the future of Reason, putting the needs and concerns of creatives at the forefront.

“Like a lot of producers, Reason was my first experience making music on a computer, and I’ve been a fan ever since,” Daniel Rowland, VP of Strategy at LANDR, notes. “Reason has always been shaped by its community, and this council makes that official, giving power users a direct voice in shaping the tools they rely on, benefitting all of us.”

Learn more at LANDR.

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