According to the British Phonographic Industry (BPI), more than four fifths of music consumption is done through streaming. While some bands are trying to turn back the clock, with the likes of A Day To Remember recently releasing their latest record exclusively in physical form a month before putting it online, many have accepted that physical media isn’t the way to go.

Rap rock collective Hollywood Undead are one such band that are trying to change with the times. In a recent interview with Skratch N Sniff, Johnny 3 Tears reveals that the group approach music differently nowadays. “We’ve got new songs coming out real shortly, within the next couple of months,” he says. “As far as a new record-record? I don’t know, I don’t think we’re even planning on it – well, at least as of now. I think those days are numbered.”

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Considering how albums are such a staple of the music industry, it’s hard to a imagine a world without full-length album releases. However, could Johnny and the guys in Hollywood Undead be on to something? Streaming has put a huge focus on playlists and TikTok trending sounds – and, with an entire world of choice at everyone’s fingertips, attention spans are dwindling. If an entire 40 minute album bores you, you can always jump ship and listen to something else.

“The streaming era… it’s a bummer,” Johnny admits. “I used to love buying an album, reading the liner notes and the thank yous. It was like an event… [you] didn’t have access to the back catalogue of the world either. So [you] spent 20 bucks, [then thought] ‘I’m gonna go through this and listen to every word.’”

He adds: “Now, you’re lucky if people listen to the first 30 seconds of every song on your album. No one wants the physical product…. And, if you don’t adapt to that, it really is just wasteful.”

“Cars don’t even have CD players in them anymore,” he says. “What are we going to release a record for? No one buys them, except for people who like vinyl.”

To combat dwindling attention spans and the slow decline of physical records, Hollywood Undead are no longer crafting music with the classic “fifteen-song album” in mind. “It’s a different world, dude,” Johnny sighs. “Honestly, it’s hard to adapt to. I can’t stand the whole TikTok, ‘Hey, you’ve gotta have snippets. You need these 15-second videos.’ It’s not my world. I’m just living in it.”

“Now we just write songs, we send them in and [our label will say] ‘Yeah, let’s put it out in a couple weeks, what the hell?’” he explains.

The post “Cars don’t even have f**king CD players in ’em anymore. What are we gonna release a record for?”: Why Hollywood Undead aren’t planning on recording any more albums – for now appeared first on MusicTech.